Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and maintain. “Global” attributes – which are used across all categories – can be a tempting way to simplify content strategy. Here, our digital commerce experts will discuss the advantages and disadvantages of Global Attributes and provide guidance about when (and when not) to use them in your data model.
It’s hard enough to design and implement a ‘garden variety’ product information management (PIM) program. Even at its most base level, figuring out product names, attributes, and building consensus among stakeholders is a monumental challenge.
And as your business and data complexity grows, so too may your need for an enhanced PIM system that that accounts for numerous operating units, separate companies, global operations, and more.
But first, how to judge whether you are ready to jump from your homegrown solution? And if you’re ready to make the jump, what is the best path to ensure that you transition from one system to another successfully?
In this session our expert panel discusses:
The milestones that signal your readiness to take on a commercial PIM
Best practices when making the transition to a commercial PIM
How to align your PIM strategy to a logical data model
When designing a display taxonomy, many sites lose track of the customer journey at *each step* into a lower level. This can negatively impact the user experience – driving users away or inadvertently guiding them to the wrong part of your site. In this discussion, our digital commerce experts break down the design of design taxonomies and shares some tips and tricks to keep your design user friendly while accelerating discovery.