Governance is boring, difficult to implement, and rarely keeps the attention of leadership. However, the process of making resource decisions, getting value from technology investments, and solving core data quality issues in order to provide an optimal customer experience requires moving the organization from intent to action. This session will review case studies and describe a practical approach for getting and maintaining buy-in for governance initiatives and showing the tangible value from such efforts. By linking programs and projects to metrics around baselines and outcomes, a metrics-driven governance agenda will catalyze and guide the organization in implementing meaningful change.