How do you decide which products or content to feature on your website? In many organizations, those who yell the loudest gets their products selected. Or, the group with the greatest revenue dictates how the site is organized. But is this the best way to make decisions? Seth Earley doesn't think so. A better way is to use data to drive decision making. This means setting up scorecards and dashboards that will identify problems and guide changes — a true data driven decision framework. This approach can be extended to many types of processes and systems once it is in place but getting stakeholders to trust the data can be a big stumbling block. Hard data can lead to better results — the ROI every leader is looking for.