Designing the Next Generation of Content Strategy

Recorded - available as on demand webcast

How to make your content work with the new marketing technology

The new generation of marketing software involves many different products that interact with each other and with the customer. They form an ecosystem that is large and complex. The investments that organizations make in these advanced technologies, however, will only deliver value when the underlying processes for feeding the right information into the system are optimized.

Our next executive roundtable our panel of experts will tackle such questions as:

• What types of content strategies and needed to power the latest generation of marketing platforms?
• What metrics should inform their decisions?
• How should marketers plan and manage content processes?