[RECORDED] Product Data: Insights for Success - How AI is Automating Product Data Programs

    Artificial Intelligence is changing the way businesses interact with their customers. From hyper-personalized experiences to chatbots built ...

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    [Earley AI Podcast] Episode 31: Kirk Marple

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    [Earley AI Podcast] Episode 30: Alex Babin

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    [Earley AI Podcast] Episode 29: Maxim Serebryakov

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    Exploring AI? Plan, understand and control

    Human Resource Executive published an Articles "Exploring AI? Plan, understand and control" on May 2,2020 including this with a quote from S...

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    8 Reasons AI Projects Fail

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    Harnessing the Power of AI for the Enterprise: Q&A with Seth Earley

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    Designing AI Programs: 3 Key Ingredients to Success

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    Who Owns the Business Ontology - Staffing Up For Ontology Development

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    Everyone is talking about digital transformation, but few organizations are implementing it in a practical way. Digital transformation requi...

    Information Architecture: The Foundation for Digital Transformation

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    How Taxonomy Design Can Make or Break the Customer Experience

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    How Ontologies Drive Digital Transformation

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    Global Attributes for Ecommerce – When and When Not to Use Them

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    Power of Product Data Series: Stop Hiding Product in Your Taxonomies

    Recorded - available as on demand webcast Many product taxonomies start with good intentions but are corrupted over time by a proliferation ...

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    Product Taxonomy Mutual Exclusivity - One Product, One Place

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    The Secret to Successful Marketing to the Technical B2B Buyer

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    Data Governance: Achieving Sustainability Among Whiners

    Recorded - available as on demand webcast Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimble...

    The Grocery Revolution: How Does Your Digital Customer Experience Stack Up?

    Recorded - available as on demand webcast Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind...

    To Differentiate Your Customers’ Online Experience, Change Your Product Descriptors

    This blog originally appeared on the MDM.com. When was the last time you went shopping for something intangible? Where instead of being able...

    There Is No AI Without IA - Gilbane DX Conference 2019

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    4 Digital Experience Tools That Drive Real Results

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    Communication and Collaboration Between CDO and CMO

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    Recorded - available as on demand webcast Artificial Intelligence (AI) for organizations of all sizes is becoming more practical every day. ...

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    Why AI? A Case Study With ADP

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    There’s No AI Without IA: 5 Insights You Don’t Want To Miss

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    The Real State of Digital Business for 2019

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    The Unsung Cost Benefits of Information Curation (and the High Costs of Ignoring It)

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    Recorded - available as on demand webcast Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling functio...

    Digital Transformation: What it means

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    Bridging Silos and Managing Change During Digital Transformations

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    Product Information Management: 4 Key Principles of Good Product Data

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    Commercial PIM Systems: 4 Best Practices To Conduct Before a PIM Evaluation

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    Four Steps to Making Artificial Intelligence Actually Work

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    The Lure of Emerging Technologies: Getting Ready for New Challenges

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    Recorded - available as on demand webcast B2B buyers' expectations continue to escalate, leaving many customers nonplussed when your digital...

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    Chatbot Best Practices - Webinar Overflow Questions Answered

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    Knowledge Management and User Engagement – Weaving the Experience into Work Practices

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    Virtual Assistants & Chatbots - The Next Big Thing in Customer Experience

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    Data Virtualization and Digital Agility

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    Grow your Virtual Assistant, Artificial Intelligence, Chatbot and Taxonomy Vocabulary

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    Pursuing Productivity in the Face of Growing Complexity

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    Designing the Next Generation of Content Strategy

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    Product Information Governance Leads to Process Improvement

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    Knowledge Management in Healthcare and Life Sciences

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    Data Governance and Digital Transformation

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    Introduction to Planning a Winning B2B Website - Mapping the Secret Life of Product Data

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    Data Governance Success - Think Big but Start Small

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    The Coming Chatbot Craze (and What You Need to Do About It)

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    Designing an Information Management System for Your Employees

    This Article originally appeared on CMSWire.com. In an ideal world, enterprise information management (EIM) systems provide every employee w...

    Manage Experience Consistency ... or Chase Your Customers Away

    This Article originally appeared on CMSWire.com. Consistent, relevant customer experiences don't happen by accident. They rely on setting an...

    Going Beyond Data-Driven: Are You Ready to Become an Insights-Driven Organization?

    An insights-driven organization makes decisions about its customers based on data, primarily internal data. This concept goes beyond custome...

    5 Steps to Turn a B2B Legacy Company Into a Revenue-Driving Digital Star

    This Article first appeared on ChiefExecutive.net. Because all consumers shop and buy online, B2B sites are expected to have the same capabi...

    The Product Data Black Hole: How to Avoid the Taxonomy Junk Drawer

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    The Paradox of Product Standards & Brand Differentiation: Can You Have Both?

    Recorded - available as on demand webcast Brands and retailers are faced with a dilemma: how can I comply with product attribute standards a...

    How Metadata Runs The World

    Ask Google, Facebook, Uber or any of the $billion startups (the so called unicorns) out there if metadata runs the world. A friend sent me a...

    The future of B2B eCatalogs - Be Like Amazon

    If you’re a B2B distributor that’s been around for a while, then you probably grew up in a specific vertical and developed a reputation with...

    6 Product Relationships that Increase the Cart

    The proper use of product relationships can really build the sale. Recently I was shopping online for some stain for a furniture refinishing...

    ITPro - There's No AI Without IA

    This Article originally appeared in IT Pro, published by the IEEE Computer Society. Artificial intelligence (AI) is increasingly hyped by ve...

    How Companies Are Benefiting from “Lite” Artificial Intelligence

    This Article originally appeared in the Harvard Business Review. Artificial intelligence is hot, but also daunting. The latest advances — kn...

    Raise the Bar on Customer Experience with Maturity Models

    This Article first appeared on CMSWire. Gone are the days when a brand could get away with a mobile experience that's a miniaturized version...

    Training the Robots: Evolving Virtual Assistants and the Human Machine Partnership

    Recorded - available as on demand webcast Turing test or no Turing test, Intelligent Virtual Assistants are here to stay. As more and more o...

    How to Train Your Robot

    What do curated content, personalization and machine learning have in common? Personalization is all about giving people appropriate informa...

    Site Search: The Battle for Relevance

    Recorded - available as on demand webcast Your site is under constant scrutiny by Google, and much of your content strategy is geared toward...

    B2B: To Compete in Digital, You Need to Own Your Product Information

    If you’re like most B2B manufacturers or distributors, you’re taking a page from the B2C playbook and you’re building out the product experi...

    Cognitive Search – The Next Generation of Information Access

    You no doubt have heard about cognitive computing and see the inroads that AI is making in daily life as one technology company after anothe...

    Getting more from SharePoint Part 1

    This Article was originally published in KMWorld Magazine and online. Using “intranet in a box” preconfigured offerings to get more from Sha...

    9 Signs of a Great Display Taxonomy

    Companies make use of many taxonomies to organize information about their product line. One of the most important of these is the display ta...

    Metric-Driven Information Governance

    This Article originally appeared ITProfessional Magazine. Information governance does not typically receive the needed attention and resourc...

    Predictive Analytics, AI and the Promise of Personalization

    Recorded - available as on demand webcast Personalization has been the big promise for the past 15 years. CMS vendors, design agencies and c...

    How AI Supports Knowledge Workers

    This Article originally appeared on CMSWire. Some knowledge workers fear they are next in line to be made obsolete by artificial intelligenc...

    Semantic Tagging and Data Mining to Improve SEO

    What do we mean by “semantic tagging”? Isn’t that just tagging? The answer is yes and no. Semantics refers to the study of meaning. Tagging ...

    You have chosen a BI tool—what’s next?

    Congratulations! You just selected a business intelligence tool. This product or platform will be either a new undertaking in your company o...

    Smart Merchandising – Inspired by Artificial Intelligence

    “If artificial intelligence has its way, discounting could disappear, thanks to software that tells retailers exactly what and how many prod...

    OK so Enterprise Search is "Janky" - Now what?

    Recorded - available as on demand webcast Search for the enterprise seems to have hit a wall. Bad search is the top complaint of users inter...

    Data Quality Metrics - What's your Aardvark Index?

    Back in 2016 residents of a property an hour’s drive from Wichita, Kansas, were suffering through some very strange and unpredictable activi...

    You Can't Ignore the Unsexy Side of Digital Transformation

    This Article was originally published on CMSWire. When I hear about Digital Transformation initiatives, I think back to when people consider...

    Really, Really Big Data - NASA at the Forefront of Analytics

    This Article originally appeared in IT Pro, published by the IEEE Computer Society. Space is big. Really, really big. And the data involved ...

    Getting Started with Cognitive Computing

    This article originally appeared in KMWorld Magazine. Cognitive computing is real. It is here now, and as time goes on, it is only going to ...

    Artificial Intelligence - What Really Works for the Enterprise and How to Get There

    I was just given an Amazon Echo as a gift and was very excited to connect it and set it up. For those of you less familiar with Echo, it is ...

    Differentiating with digital assets: which stage are you in?

    Today’s shoppers are visually-influenced, and simultaneously engaging across a greater variety of touch points than ever before. Rising comp...

    Meaningful Metrics: Aligning Operational Metrics with Marketing and Customer Experience

    Recorded - available as on demand webcast Analytics and big data are the buzzwords de jour. But what is meaningful and how can success be me...

    Extracting Insights from Big Data – Building a Knowledge Architecture

    This Article originally appeared on CMSWire.com. Every CIO has heard about the promise of Big Data – gleaning new insights from customers, m...

    Making Intelligent Virtual Assistants a Reality

    Intelligent Virtual Assistants are capturing market share rapidly. As analytics and AI technologies scale, and as some standard models begin...

    Internal Collaboration-Customer Engagement

    Recorded - available as on demand webcast Engaging with customers and providing an excellent customer experience depends on several capabili...

    Building a Successful Digital Transformation Roadmap

    Do you have a roadmap to guide your digital transformation? Does it lay a solid foundation for the successful transition to your vision of a...

    Understanding Virtual Agents – What's Needed to Make Them a Reality?

    Recorded - available as on demand webcast Cognitive computing is tool that can be used to enable intelligent virtual assistants to perform a...

    Information Governance: Using Joy as a Metric

    Our family recently came across the book The Life-Changing Magic of Tidying Up by Marie Kondo, a best-selling life-changing book about simpl...

    B2B: World-Class Customer Experience Requires World-class Product Data

    The complexity of the B2B sales process has been a barrier to the adoption of digital commerce. However, B2B firms are now joining the race ...

    How to Improve Search Results with Auto-Classification

    A very common complaint from people using content management systems is “Search doesn’t work.” Now, that’s a broad statement and probably ne...

    The Business Value of Metrics Driven Information Governance

    Recorded - available as on demand webcast Governance is the glue that holds various content, knowledge and data management initiatives toget...

    Turbocharge Your SharePoint Search Engine with Auto-Classification

    Recorded - available as on demand webcast Enterprise Search can be complicated, confusing and time-consuming. According to IDC, 36% of a kno...

    Office Supply Retailer Goes Endless Aisle for Digital Transformation

    When an office supplies chain found that in-store sales were lagging, a series of strategic decisions were made to improve the top and botto...

    Why the Timing is Right for Knowledge Management Portals

    Knowledge management portals have gone in and out of style over the years. Portals were the rage back in the early 90’s, promising the “inte...

    How to Build a SharePoint Knowledge Portal that People Love to Use

    Recorded - available as on demand webcast 96% of businesses fail to unlock the full potential of their data. Traditional approaches to enter...

    Contextualizing Customer Journeys

    Recorded - available as on demand webcast Journey mapping is an essential part of understanding and optimizing the customer experience at ea...

    Marketing, Personalization, and AI

    This Article originally appeared in KMWorld Magazine. Personalization is one incarnation of a longstanding objective that embodies the essen...

    Digital Customer Engagement

    Recorded - available as on demand webcast Every organization has a different level of digital commerce maturity. Some are highly advanced in...

    Measuring Digital Marketing Maturity in a Complex Environment

    As technologies evolve and processes are digitized, the marketing and customer experience function is being transformed. Whether this transf...

    Digital Marketing in the Age of Big Data

    Digital Marketing is the subject and focus of so many things nowadays that many have come to accept the axiom that “all marketing is digital...

    Assessing Your Ecommerce Website – The Value of Heuristics and Logs

    When EIS evaluates an ecommerce website we judge it according to a collection of heuristics. A heuristic gives us a way to compare what is c...

    A Primer on Cognitive Computing

    This Article originally appeared in KMWorld Magazine. According to technology publisher Tech Target[i], “Cognitive computing is “the simulat...

    Master Data Management: Data Quality Supports Achievement of Business Goals

    Sometimes a business problem that sounds simple to solve turns out to be a major challenge. For example, getting a count of a company’s cust...

    Intelligent Agents, Cognitive Computing and Artificial Intelligence

    While predictions are difficult to make, especially about the future, there is no doubt that technical capabilities in the field of making c...

    Cluster Analysis in Big Data Mining Explained - Without the Math

    So we’ve all heard the term “big data” by this point - lots and lots of data coming from many sources, some of them disparate, most of them ...

    Building a Digital Transformation Roadmap

    Recorded - available as on demand webcast Building a digital transformation roadmap requires a clear vision for where your digital business ...

    Launching a Master Data Management Program: Eight Key Steps in the Journey

    To maximize your customer's experience, a 360-degree view must be compiled from customer data that touches every part of your organization. ...

    Agile Taxonomy Development - an Oxymoron?

    Product Taxonomies, on the whole, are iterative in nature. If your company starts selling products it's never sold before, you might need to...

    MDM - The Key to Successful Customer Experience Management

    Recorded - available as on demand webcast Providing the best possible customer experience and streamlining the buying process with relevant,...

    Navigating the Marketing Technology Landscape

    Recorded - available as on demand webcast What’s in your marketing technology stack? How will you choose from 2,000 or so vendors as you bui...

    Product Information is the Key to Winning the Customer Experience Race

    Recorded - available as on demand webcast In today’s competitive online retail marketplace, winning is defined by a retailer’s ability to di...

    Does your site present search results effectively, or make visitors flee?

    After a prospective customer has gone through an Internet search, successfully arrived at your company’s website, and searched for the speci...

    Connecting the Pieces of Your Marketing Cloud

    This Article first appeared in CMSWire. Marketing clouds are trying to achieve convergence among all of the digital marketing elements. But ...

    Boosting your search results: White Hat or Black Hat?

    Given that few people go beyond the first page or two of search results, most organizations find that the incentive is high for using every ...

    Why Information Taxonomy Must Represent the Landscape of the Business

    "Master Data, enterprise architecture and digital transformation begin with a conceptual view of the enterprise." In the online world, a gre...

    Optimize Search to Enhance the Digital Customer Experience

    From an ecommerce perspective, search is an essential ingredient in the digital marketing formula for attracting visitors and converting the...

    How to Use Site Search to Drive Conversions and Create Customers

    Recorded - available as on demand webcast If you have not optimized site search on your digital commerce site, you are losing money. Accordi...

    Site Search - A Digital Commerce Secret Weapon

    Site search is an often-overlooked weapon in the digital arsenal available to Internet retailers. However, site search is becoming a much hi...

    Customer Experience Analytics - Developing a Customer Analytics Roadmap

    Recorded - available as on demand webcast Analytics can tell us a great deal about how your customers are responding to messaging, how they ...

    Using Business Analytics to Drive Higher ROI and Organizational Change

    Recorded - available as on demand webcast Analytics is particularly challenging because the specialized nature of tools and approaches make ...

    Making Sense of Marketing Technology – A World of Confusion and Complexity

    Most marketing people involved in marketing technology (also referred to as “martech”) are by now familiar with the Lumascape technology lan...

    Metrics for Measuring the Customer Experience and Digital Marketing Success

    Recorded - available as on demand webcast One area that is receiving an inordinate amount of attention and resourcing is that which drives m...

    Analytics, Machine Learning, and the Internet of Things

    This Articles originally appeared in ITProfessional Magazine, Jan/Feb 2015. Our increasingly connected world, combined with low-cost sensors...

    Mining Business Insights with Big Data Analytics and the Internet of Things

    Recorded - available as on demand webcast With the Internet of Things, distributed intelligence will allow for automated replenishment which...

    Grapes & Chickens: Building the Models That Support Everything

    Since entering this profession (information management), I have been amused by the expression “comparing apples and oranges,” which is used ...

    The Business Potential of Machine Learning and Cognitive Computing

    Recorded - available as on demand webcast As programs and devices get smarter, special purpose applications will become more adaptable and s...

    Leveraging Data Analytics to Drive Growth and Innovation

    Analytics is undergoing a revolution in tools, technologies, applications and adoption. The industry is rapidly evolving and organizations a...

    Putting the Context in Mobile Content and E-Commerce

    This article was originally published on CMSWire. Mobile is a lifestyle, not a channel. So the value of mobile devices will emerge most stro...

    Four Reasons to Avoid Concatenated Labels in Your Taxonomies

    Here’s a short piece of advice for the practicing taxonomists out there: Try to avoid concatenated labels. Concatenated labels are those cat...

    Applying Science to the Art of Digital Merchandising

    Winning in today’s competitive retail marketplace is defined by the ability to truly differentiate the digital experience at all touch point...

    Aggregate Content: Why You Need to Have It

    In today’s world of content and data coming from multiple sources and in multiple formats, the idea of aggregate content is one of much disc...

    Searchandising - Making the Customer Feel Special Every Time She Searches

    In today’s highly competitive and ubiquitous ecommerce environment, offering a fresh and personalized experience is more critical than ever....

    Making it Personal: Strategies for Creating Meaningful Customer Interactions

    Relevant, personalized content can significantly improve outcomes and improve revenue—some organizations have reported uplift of 70% for pro...

    Knowledge is Power: Context-Driven Digital Transformation

    There was a time when digital transformation was considered a strategic vision for how organizations evolve from a traditional model of cust...

    Mining Big Data: An Overview

    “Big Data” has become one of the hottest topics in both information science and corporate settings alike. As the internet and its amount of ...

    Data Hygiene - the Unsexy but Necessary First Step Toward Omnichannel Success

    An article in the Harvard Business Review online entitled “Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t)” addressed co...

    Maximize Your Ecommerce Search Box With Autocomplete and Autosuggest

    Many of today’s ecommerce platforms offer the ability to create and curate search suggestions using type-ahead lists within the search box. ...

    Six Critical Success Factors for SharePoint Enterprise Content Management (ECM) Implementations

    In many organizations SharePoint is the Enterprise Content Management (ECM) system of choice. Success requires framing a consistent enterpri...

    Prioritizing Enterprise Content Programs: Where to Begin?

    I just returned from a working session with a large retail client, during which we discussed ways to begin the next phase of their content s...

    The “Knowledge Quotient” – How Leading Enterprises Are Getting Greater Value from Information Assets

    IDC’s research report on knowledge workers and information findability is often quoted when people are trying to build the business case for...

    The Digital Transformation: Staying Competitive

    It’s easy to argue that today’s information technologies accelerate the speed at which enterprises make decisions, process information, and ...

    Information Architecture: The Engine that Drives Retail

    This Article originally appeared in CMSWire. Under pressure from pure play e-Tailers such as Amazon and eBay, brick and mortar retailers are...

    Mobile Commerce: A Broader Perspective

    This Article was originally published in IT Professional. “Software is eating the world” is a famous quote from investor and software engine...

    Master Data Management and Enterprise Taxonomies - A Common Vision

    Building shared understanding and a common vision is part of the process. One of our enterprise customers is a large retail organization tha...

    Proving that your content makes a difference

    Last year a client asked us to integrate web analytics into their Intelligent Assistant to measure how much it was being used. The request c...

    Big Data and Predictive Analytics: What’s New?

    This article originally appeared in IT Professional. There’s a lot of noise and nonsense about so-called big data, especially about its role...

    Profiting from the Next Level of Knowledge Management (KMWorld)

    This article originally appeared in KMWorld Magazine. Pragmatic Steps to Deploying Next-Generation, Search-Based Applications Called “Intell...

    Monetization - Adding Value To Data With Metadata

    Metadata gives information meaning. Metadata is therefore the basis for monetizing information, because the ability to monetize depends on a...

    The Top 4 Key Concepts Driving Digital Transformation

    Organizations from large enterprises to one-man shops are in the midst of a digital transformation. Some gladly embrace the change. Others r...

    Field Service Collaboration – Closing the Loop

    Much has been done to advance the efficiency and effectiveness of field service delivery – smarter parts inventory management, intelligent r...

    Task-Level and Topic-Level Content Unlock New Levels of Productivity

    Creating clear, concise service procedures is the first step toward driving consistent service technician performance. After all, how can we...

    Designing Taxonomies for Mobile

    Whether your mobile development strategy includes native apps, hybrid applications or mobile optimized websites, the bottom line in mobile d...

    Consumer-Focused Digital Agility

    There are four key agility levers that drive more engaging and profitable relationships with consumers. Businesses have the opportunities to...