Large Scale Digital Transformations — What to Do When the CEO Says “Just Make It Work”

A few years back, I was attending an executive presentation of project findings and recommendations for an outdoor products manufacturing co...

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Large Scale Digital Transformations — What to Do When the CEO Says “Just Make It Work”

November 3, 2021

A few years back, I was attending an executive presentation of project findings and recommendations for an outdoor products manufacturing co...

How Personalized Customer Experience Leads to Competitive Advantage

November 2, 2021

When you consider how customers interact with organizations these days, it quickly becomes apparent that much of that interaction is through...

Personalization - 3 Ways to Use Data to Guide Decisions

November 2, 2021

Personalization comes in multiple shapes and forms, many of which businesses can put to effective use. But they shouldn't make the mistake o...

What do you recommend? Delight customers and increase revenue with product recommendations

October 28, 2021

WEBINAR DECEMBER 8, 2021 @ 1:00PM EST Today your ecommerce customers expect to be shown recommendations as they browse your product catalog....

Harness the power of AI to drive competitive advantage - CCW Nashville

October 25, 2021

In this presentation Seth Earley discusses: AI as technical evolution Why AI matters to call centers Prerequisites for success Example focus...

How to Design Omni-Channel IVAs That Humans Love To Use

September 16, 2021

During our webinar, "Omni-channel Virtual Assistants - The Next Frontier in Voice and Text for Customer Service guest speaker Chris Feathers...

Earley AI Podcast: Getting Value From Out-Of-The-Box AI Applications

September 14, 2021

  Hosts: Seth Earley, EIS, and Chris Featherstone, AWS Guest: Mike Kaput, Marketing AI Institute In this conversation, Seth and Chris talk a...

How To Choose The Best Marketing Process For Digital Transformation

September 9, 2021

Most organizations are realizing that understanding and embracing the sea change that is impacting the marketing function will mean the diff...

10 Tips to Overcome Obstacles of AI-Enabled Digital Transformation

August 25, 2021

Is AI driving digital transformation? Or is digital transformation driving the adoption of AI? Are they synergistic, or just getting in the ...

Omnichannel Virtual Assistants – the next frontier in voice and text for customer service

August 13, 2021

Many companies are turning to chatbots and virtual assistants to improve customer experience and increase operational efficiency. In the pas...

Build Better Bots For Agents and Customers With Knowledge Architecture

August 5, 2021

Guest speaker Henry Truong, VP, Enterprise Solutions at Rul.ai , and Seth Earley, CEO of Earley Information Systems (EIS) shared insights wi...

The Business Value of Taxonomy Panel Discussion – Key Take Aways

July 30, 2021

Taxonomy is a critical component of data-driven applications and processes, but implementing and sustaining a program can pose a challenge. ...

Five Ways that Artificial Intelligence (AI) and Analytics Improve Customer Experience(CX) and Employee Experience (EX)

July 29, 2021

This article by Seth Earley originally appeared on CXBuzz. Quick Summary Research has shown that better engaged employees provide a better e...

3 Product Data Taxonomy Tips to Improve Your eCommerce

July 28, 2021

Taxonomy is a key part of the navigation that aids customers in finding the product they are looking to research or buy.  There are differen...

Designing AI Program for Success-4 Part Series

July 22, 2021

Recorded - available as on demand webcast AI is plagued by inflated and unrealistic expectations due to a lack of broad understanding of thi...

The Missing Ingredient to Digital Transformation: Scaling Knowledge Communities and Processes

July 14, 2021

This article was originally published on CustomerThink. Quick Summary Too often digital transformations have an unintended consequence of fr...

4 Reasons B2B Manufacturers need Strong Product Data

July 14, 2021

There are many manufacturers who have started to take the leap forward in the digital space, but there are still a great number who rely sol...

Using Product Data to Drive Chatbot Dialogs - GS1 2019

July 12, 2021

  Speakers Seth Earley and Dave Skrobela dive into the many ways that well designed product information attributes can drive your chatbog di...

Prerequisites for Effective and Meaningful Automation - CCW 2021 Las Vegas

July 12, 2021

Harness the Power of Artificial Intelligence to Drive Extraordinary Competitive Advantage Seth Earley, Founder & CEO of Earley Informati...

5 core principles for successful AI/human partnerships

July 7, 2021

AI works best when humans are in the loop. Knowledge communities can provide a robust flow of information that supports and continuously ref...

Improve Discoverability & SEO Through the Right Faceted Taxonomy

July 7, 2021

Face it, the greatest products are still not going to sell if people can’t easily find them, which is why faceted search, or guided navigati...

The Business Value of Taxonomy

July 1, 2021

Look at the most successful organizations and what stands out is an ability to react quickly to changing markets. This agility is the result...

6 Key Elements of a Successful B2B Manufacturer’s Marketing Strategy

June 22, 2021

To compete in today’s digital marketplace, B2B manufacturers and distributors must offer customers an experience similar to those offered by...

The Comprehensive Ecommerce and Marketing Guide for B2B Manufacturing and Distribution

June 11, 2021

Today, every B2B  is subject to similar expectations as top-tier B2C brands: providing customers with multiple channels in which to order, m...

5 Key Product Taxonomies and How They Drive Your Business

June 11, 2021

If you Google “taxonomy” you will learn that it is the branch of science concerned with classification, especially of organisms. However, ta...

The Business Value of Taxonomy - Your Competitors Know It

June 10, 2021

RECORDED WEBCAST AVAILABLE We still hear it today – executives ask “Why do we need a taxonomy?” Then the various follow-ons : “Can’t we just...

5 Proven Strategies That Boost Customer Engagement

June 7, 2021

An effective customer engagement strategy is table stakes to compete in both the B2C and B2B markets today. Top brands commit to being custo...

The Definitive Guide to Customer Engagement

June 7, 2021

A comprehensive customer engagement strategy is the most strategic competitive differentiator for organizations today. To successfully compe...

4 Benefits of Implementing PIM Software

May 11, 2021

Product data management (PDM) is a crucial investment that top performers in the market have made to make their product information more fin...

How Does Visual Search Work?

May 10, 2021

Visual search has been gaining a lot of momentum. Product images are of course provided on websites to assure purchasers that they have sele...

Product Data Management: What You Need to Know

May 5, 2021

In today’s fast paced business environment there is no time, money, or people to waste on reinventing anything you’ve already invented. Whet...

PIM Project Best Practices - Communicating With Stakeholders

May 5, 2021

Why is stakeholder communication important? Once you have initial buy-in for a PIM project, how do you encourage the people who have an inte...

3 Steps of an Effective Knowledge Management Journey

May 3, 2021

Modern-day companies are overwhelmed with data. Whether it's decades of product information or customer conversation history, there is no sh...

The Comprehensive Guide to Knowledge Management

April 26, 2021

Knowledge about your customers and how to solve their problems has always fueled competitive advantage. Let’s face it: Those that harness kn...

Knowledge Architecture - The Path to Automating Customer Support Interactions

April 22, 2021

Recorded - available as on demand webcast There is an ever increasing focus on reducing customer support costs while improving customer sati...

5 Misconceptions About Data and AI Projects

April 21, 2021

This article by Seth Earley was originally published on MDM.COM. Machine learning and AI programs run on data. The quality and reliability o...

Grow Revenue and Improve Operations with Visual Search

April 21, 2021

Recorded - available as on demand webcast Visual search – the ability to search your product catalog and supply chain based on a photo taken...

ROI of Digital Transformation: Balancing Long-Term Vision and Short-term Impact

April 21, 2021

This Article by Seth Earley was originally published on CustomerThink. Nowhere is the case for metrics stronger than in digital transformati...

The digital mandate for manufacturers—4 critical success factors

April 21, 2021

This Article by Seth Earley was originally published on SmartIndustry. Manufacturing 4.0 is exciting stuff, promising great value, but we mu...

How Do Knowledge Graphs Address The Challenges Facing Enterprises In The Context Of Pandemic-driven Change?

April 2, 2021

Changes in the work environment mandated by the pandemic have intensified the need for improvement in the way that organizations manage info...

How to Tackle Complex Product Configuration Documentation Challenges with Component Content

March 30, 2021

This Article originally appeared on MDM.com on February 8, 2021. Any distribution organization that sells a solution with many options, comp...

How AI Powered Applications Are Transforming Human Resource Management and Streamlining the Digital Workplace

March 24, 2021

Recorded - available as on demand webcast Human resource management teams have been through a lot over the last year as they have coped with...

How To Use Data Driven Decision Making To Improve Ecommerce Outcomes

March 22, 2021

Is the money your company spending on product data management paying off? How do you know where you should invest? If you are not sure, you ...

Up Your Customer Experience Game By Leveraging Your Product Data

March 22, 2021

This Article originally appeared on Modern Distribution Management on March 22, 2021. You all know what they say, “Data is king.” But how do...

PIM Implementation: Lessons Learned from 3 SAP Hybris Case Studies

March 22, 2021

With the acceleration of digital transformations brought on by the COVID-19 pandemic, almost every organization is facing challenges in how ...

How HR Can Up Their Tech Prowess

March 1, 2021

This Article originally appeared on Reworked on March 1, 2021. Human resources doesn’t always have a say when it comes to technology initiat...

The Architectural Imperative for AI-Powered eCommerce

February 26, 2021

This article originally appeared on RTInsights. Remember, there is no AI without IA. Make sure that information architecture works and your ...

Digital Transformation and the Role of the Customer Data Platform (CDP)

February 26, 2021

Digital Transformation (DT) and Customer Data Platforms (CDPs) both entail a great deal of confusing, ambiguous and catch-all terminology th...

6 Steps to Success With Your PIM Implementation Project

February 23, 2021

A new PIM system costs a lot of money, but is also a huge asset. It allows a company to organize its product data, which is almost as import...

Product Data Projects – Building an ROI with Hard Data

February 17, 2021

Recorded - available as on demand webcast While most organizations engaging in B2B or B2C commerce understand the intuitive value of product...

Coding the Future Podcast - The Data Driven Enterprise

February 17, 2021

Seth Earley joins Dr. Sharon Jones on her podcast "Coding the Future" for a wide ranging conversation about creating the data driven enterpr...

Online grocery shopping: How product data attributes can lead to a brighter future

February 8, 2021

The online experience can be directly correlated to the quality of the product data in your key systems.   Grocery has lagged behind other s...

Digital Marketing: AI Enables Expanded Roles for Marketers

January 26, 2021

This article originally appeared on The European Business Review on January 21, 2021 Successful marketing depends on delivering the appropri...

What Is a Customer Data Platform (CDP), and How Can It Improve Customer Service Performance?

January 26, 2021

This Article originally appeared on Customer Contact Advisor on January 22, 2021. We’ve all been there: waiting for a support rep and provid...

What is a PIM and why should you want one?

January 20, 2021

A Product Information Management (PIM) system provides a central location for product data that is used in downstream systems. It is where y...

Tackling Complex Product Configuration Documentation Challenges with Component Content

January 20, 2021

Any organization that sells a solution with many options, components, or parts has a significant challenge when it comes to providing docume...

AI Makes Sales More Efficient, But Only If Your Data House Is in Order

January 19, 2021

This Article was originally published on CustomerThink. Aligning AI’s capability with your sales team Artificial intelligence has the potent...

Complex Product Configuration: The Intersection of Knowledge Management and Product Information Management

January 14, 2021

Recorded - available as on demand webcast Organizations are investing in product data to support eCommerce and a more personalized experienc...

How to Bring a Google-Like Search Experience to the Enterprise

December 16, 2020

Recorded - available as on demand webcast If internet search worked like enterprise search, who would use it? For years, enterprise users ha...

How Governance Keeps Your PIM Optimized for the Long Term

December 14, 2020

Governance is a program used to ensure data is being managed efficiently. There are many aspects of governance that should be considered whe...

Why Some Marketers Are Leery of Analytics

December 2, 2020

CMSWire published "Why Some Marketers Are Leery of Analytics" on December 2, 2020 quoting Seth Earley:  “Lack of the digital machinery that ...

Beware These Common Digital Transformation Pitfalls

December 1, 2020

This Article originally appeared on CMSWire. Everyone has digital transformation on their radar, but its meaning has been lost in the midst ...

The 5 Key Factors of Highly Successful PIM Deployments

November 30, 2020

Online marketplaces, social media, mobile technologies and new shopper journeys have transformed the way that buyers make purchase decisions...

5 Things You Need To Know To Create A Highly Successful E-Commerce Business

November 22, 2020

This Authority Magazine interview with Seth Earley was published on November 13, 2020: 5 Things You Need To Know To Create A Highly Successf...

How Organizations are Using Customer Data Platforms

November 19, 2020

Recorded - available as on demand webcast Customer Data Platforms, software that creates a persistent, unified customer database that is acc...

Knowledge Graphs, Ontologies, and AI Applications - KMWorld 2020

November 15, 2020

Seth Earley, Founder & CEO of Earley Information Science and author of the award winning book, "The AI Powered Enterprise" explains what...

How to Fix Broken Digital Transformations: “Acts of Heroics” is Not a Viable Customer Experience Strategy

October 22, 2020

This Article was originally published on CustomerThink. Quick Summary Frequently transformations seek to address end to end value chains.  T...

How Information Architecture Improves Customer Experience

October 16, 2020

As executives look for ways to improve the customer experience, it is important to realize that a good customer experience assumes you have ...

Streamlining Information Flows - Digital Workplace Experience 2020

October 15, 2020

Seth Earley, Founder & CEO of Earley Information Science and author of the award winning book, "The AI Powered Enterprise" explains how ...

Test Your Product Taxonomy - When, Why, and How to Do It

October 12, 2020

Recorded - available as on demand webcast For many companies digital sales are outpacing sales from other channels as customers do more and ...

The Secret To Making Digital Transformations Work: It’s the Data

October 9, 2020

This article was originally published on CEOWORLD magazine. Every CEO has been through or has planned more than one “digital transformation”...

How to Choose a PIM Implementation Partner

September 15, 2020

You wouldn’t go to a general practitioner for brain surgery, nor would you go to a brain surgeon for an orthopedic operation.  Doctors are s...

AI Has Failed To Deliver On Its Promises

September 14, 2020

Podcast: The Fourth Industrial Revolution interviewed Seth Earley for its episode "AI Has Failed To Deliver On Its Promises" published on Se...

Making AI Work - AI Manufacturing 2020

September 1, 2020

Product data and information architecture experts, Chantal Schweizer and Dave Skrobela, from Earley Information Science, walk through the el...

8 Steps to PIM readiness - are you prepared make the jump?

August 20, 2020

There are many famous quotes that tell you to “Just Do It” (Nike Slogan), “Start before you’re ready. Don’t prepare, begin.” (Mel Robbins*) ...

How to pick the right PIM software for your ecommerce business

August 14, 2020

Not all PIM software packages are equal, there is not a one size fits all answer.  Every company is different, has different requirements an...

How your organization can become AI powered

July 28, 2020

This Article originally appeared on ClickZ. I have spent more than 25 years researching and implementing AI technologies — from the days of ...

THE FUTURE OF AI-POWERED HR

July 28, 2020

This Article was originally published on HR People & Strategy. Artificial Intelligences (AI) for HR is still in its early stages, but it...

How Ontologies Power Chatbots - SLA Canada 2020

July 15, 2020

Seth Earley, Founder & CEO of Earley Information Science and author of the award winning book, "The AI Powered Enterprise" explains what...

Ontology: The Key to Unlocking the Power of AI

July 6, 2020

This article was originally published in CEOWorld Magazine on July 6th. We know how we want our companies to work. Enterprises ought to be c...

Using Artificial Intelligence To Improve Recruiting

June 17, 2020

This Article originally appeared in HR.com on June 17, 2020. Hiring has much in common with selling. We want to find the ideal person to sel...

How Knowledge Graphs Increase The Value of Company Data Assets

June 17, 2020

Recorded - available as on demand webcast To be competitive in today’s data-driven world, it is more important than ever to make use of all ...

Harness the Power of AI

June 1, 2020

inBusinessGreaterPheonix printed an excerpt from Seth Earley's book, "The AI-Powered Enterprise" as an Articles titled Harness the Power of ...

Knowledge Architecture - The Path to Automating Customer Support Interactions

May 19, 2020

There is an ever increasing focus on reducing customer support costs while improving customer satisfaction.  While these appear to be confli...

Is Your Organization Is Ready To Take On An AI Project?

May 18, 2020

Quite a few companies are actively experimenting with AI projects, but not many are in full production. Successful AI projects must have cer...

The Role of Ontology and Information Architecture in AI

May 18, 2020

There are two primary approaches to powering AI. One is through machine learning, in which AI systems learn from examples. We hear a great d...

Five Keys to Success for Digital Transformation

May 15, 2020

More organizations than ever are working to implement digital transformations, but stepping back to understand the critical steps can be dif...

Exploring AI? Plan, understand and control

May 13, 2020

Human Resource Executive published an Articles "Exploring AI? Plan, understand and control" on May 2,2020 including this with a quote from S...

The AI-Powered Enterprise - Make Your Business Smarter, Faster, And More Profitable

May 12, 2020

Recorded - available as on demand webcast Join authors and AI experts Seth Earley and Tom Davenport for a discussion of how to get AI to suc...

How AI Projects Fail, and 3 Key Ingredients for Success

May 5, 2020

Over the years, many definitions of AI have emerged, and a lot of them are misleading--particularly the ones that describe AI as the creatio...

The Essential Role Of HR In Building Effective Intranet Systems

May 4, 2020

This Article was originally published on HR.com. PCL Construction is a family of companies that build massive projects like bridges, office ...

Importance of AI in the business quest for data-driven operations

April 30, 2020

TechTarget SearchEnterpriseAI published an Articles "Importance of AI in the business quest for data-driven operations" on April 28,2020 inc...

5 AI risks businesses must confront and how to address them

April 30, 2020

TechTarget SearchEnterpriseAI published an Articles "5 AI risks businesses must confront and how to address them" on April 28,2020 including...

Is Your Data Infrastructure Ready for AI?

April 30, 2020

This Article was published in Harvard Business Review. Every big company now manages a proliferation of sites, apps, and technology systems ...

Designing AI Programs: How and where to focus resources

April 29, 2020

Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...

AI Hot Spots: Where Is Artificial Intelligence Heading Now?

April 24, 2020

Information Week published the Articles "AI Hot Spots: Where Is Artificial Intelligence Heading Now?" on March 9, 2020 with several quotes f...

New Age of Knowledge Management

April 23, 2020

Knowledge management is experiencing a resurgence because of the growing awareness that not only can it solve current problems, but it can a...

Pandemic provides opportunity to strengthen enterprises' tech infrastructure

April 21, 2020

This article was originally published in Analytics Magazine on April 10, 2020. The pandemic will lead to a recession. In a recession, compan...

Designing AI Programs: Why You Need Ontology & Information Architecture

April 15, 2020

Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...

Improving the Digital Experience: 6 Steps to Create a High-Fidelity Journey Map

April 14, 2020

This Article originally appeared in CustomerThink. In customer experience, the most difficult challenge is the gap between desire and execut...

Tips and tricks for simple and quick folder and file naming conventions

April 14, 2020

With the current crisis, organizations are finding that they have to quickly enable remote work.  For some organizations this is not a big s...

Measuring Website Usage & Taxonomy Effectiveness

April 9, 2020

How can you use analytics to understand and optimize your taxonomy to drive high-performance eCommerce? Three key metric sets help us unders...

8 Reasons AI Projects Fail

April 7, 2020

The Enterprisers Project, a community helping CIOs and IT leaders solve problems, published the Articles "8 Reasons AI Projects Fail" on Mar...

The Architectural Imperative for AI-Powered E-Commerce

April 7, 2020

This Article originally appeared in E-Commerce Times. We've been promised, repeatedly, that artificial intelligence would revolutionize e-co...

Will Your Company Make It Into the AI-Powered Future?

April 7, 2020

This Article originally appeared on TDWI Upside. We know how we want our companies to work. Enterprises ought to be customer-focused, respon...

Harnessing the Power of AI for the Enterprise: Q&A with Seth Earley

April 7, 2020

Big Data Quarterly interviewed Seth Earley about ontologies, which is a central theme to his book "The AI-Powered Enterprise," for an articl...

Designing AI Programs: Organizational Readiness

April 1, 2020

Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...

Enhancing Your Digital Customer Experience with Analytics and Insights

March 25, 2020

There was a time when “customer experience” was defined by a combination of buyer persona attributes, market segment data and customer purch...

Designing AI Programs: 3 Key Ingredients to Success

March 11, 2020

Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...

Four Critical Elements of Metrics-Driven Information Governance

March 10, 2020

The importance of information governance is recognized by most organizations, both for its operational value and its role in supporting such...

Who Owns the Business Ontology - Staffing Up For Ontology Development

March 9, 2020

In a poll we conducted during our webinar on “How Ontologies Drive Digital Transformation,” only 16% of the participants had developed ontol...

A Pragmatic Approach to Digital Transformation

March 9, 2020

Everyone is talking about digital transformation, but few organizations are implementing it in a practical way. Digital transformation requi...

Information Architecture: The Foundation for Digital Transformation

January 28, 2020

Digital transformations are all around us – technology innovation is enabling new applications, new insights and new operating models that a...

How Taxonomy Design Can Make or Break the Customer Experience

January 21, 2020

The display taxonomy on an ecommerce website is the backbone of the customer experience. It provides the structure, navigation paths, breadc...

How Ontologies Drive Digital Transformation

January 15, 2020

Recorded - available as on demand webcast Ontologies are getting more attention these days as a mechanism to support content, customer exper...

Global Attributes for Ecommerce – When and When Not to Use Them

January 6, 2020

In our last few blogs we’ve been focusing a lot on taxonomies and taxonomy design for ecommerce sites.  In this blog we will shift gears a b...

Measuring Website Usage and Taxonomy Effectiveness

December 11, 2019

Recorded - available as on demand webcast Using analytics to understand and optimize your Taxonomy to drive high-performance eCommerce. In t...

Power of Product Data Series: Taxonomy Design Can Make or Break the Browse Experience

December 5, 2019

Recorded - available as on demand webcast When designing a display taxonomy, many sites lose track of the customer journey at *each step* in...

Homegrown to Commercial PIM: Transition Strategies for Success

December 4, 2019

Recorded - available as on demand webcast It’s hard enough to design and implement a ‘garden variety’ product information management (PIM) p...

Power of Product Data Series: The Power and Peril of Global Attributes

November 14, 2019

Recorded - available as on demand webcast Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and mainta...

Product Data - the Great Enabler for IoT, Marketplaces, and more

November 6, 2019

Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common.  They ...

Power of Product Data Mini Series

November 1, 2019

Recorded - available as on demand webcast Digital commerce experts, Jason Hein and Chantal Schweizer, share insider best practices for maxim...

How Product Attribute Schema Design Works As A Competitive Advantage

November 1, 2019

Organizations compete on their data.  Every interaction with your organization is facilitated by data and content. Being able to present the...

How To Avoid Hiding Products In Your Taxonomies

October 31, 2019

Many product taxonomies start with good intentions but are corrupted over time by a proliferation of “miscellaneous” nodes – virtual “junk d...

Power of Product Data Series: Stop Hiding Product in Your Taxonomies

October 24, 2019

Recorded - available as on demand webcast Many product taxonomies start with good intentions but are corrupted over time by a proliferation ...

Getting The Most From Images On Your B2B Ecommerce Site

October 23, 2019

Or, How to Get More Than 1000 Words From Your Product Images. Images are powerful and becoming more vital to online success as B2B customers...

Power of Product Data Series: Get More than 1000 Words from Your Product Images

October 3, 2019

Recorded - available as on demand webcast In this conversation, our digital commerce experts walks through the impact that product images ha...

Product Taxonomy Mutual Exclusivity - One Product, One Place

September 26, 2019

Mutual Exclusivity is an organizing principle for taxonomies which requires every SKU in your product catalog have one (and only one) place ...

Searching for Gold: Harnessing the Power of Taxonomy and Metadata to Improve Search

September 16, 2019

Many companies that have made large investments in enterprise search engines discover that users still scroll through extensive results sets...

Power of Product Data Series: One Product, One Place

September 12, 2019

Recorded - available as on demand webcast In this 15 minute - no B.S. - session, our digital commerce experts will use real world examples t...

Power of Product Data Series: The Real-World Impact of Product Data on User Experience

August 21, 2019

Recorded - available as on demand webcast Product content will make or break your digital commerce user experience. But what does that reall...

Winning in the Digital Divide by Harnessing the Power of High-Quality Product Data

August 19, 2019

The pressure is on for B2B distributors to up their online game as millennials, who are digital natives, are increasingly becoming their buy...

The Secret to Successful Marketing to the Technical B2B Buyer

August 7, 2019

Recorded session -- view the webcast. The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valu...

Data Governance: Achieving Sustainability Among Whiners

July 10, 2019

Recorded - available as on demand webcast Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimble...

The Grocery Revolution: How Does Your Digital Customer Experience Stack Up?

June 5, 2019

Recorded - available as on demand webcast Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind...

To Differentiate Your Customers’ Online Experience, Change Your Product Descriptors

May 22, 2019

This blog originally appeared on the MDM.com. When was the last time you went shopping for something intangible? Where instead of being able...

There Is No AI Without IA - Gilbane DX Conference 2019

May 1, 2019

Seth Earley, Founder & CEO of Earley Information Science, makes the case that information architecture is fundamental to a successful AI...

4 Digital Experience Tools That Drive Real Results

May 1, 2019

Recorded - available as on demand webcast What does it take to successfully deliver a digital experience for the B2B market? While the whole...

Communication and Collaboration Between CDO and CMO

March 30, 2019

This paper originally appeared in the March 2019 issue of the Journal of Applied Marketing Analytics (JAMA). This paper explores a number of...

The AI Advantage – Practical Steps Toward Realizing the Promise of AI

March 21, 2019

Recorded - available as on demand webcast Artificial Intelligence (AI) for organizations of all sizes is becoming more practical every day. ...

Omnichannel Taxonomy & Attribute Design

March 15, 2019

Digital commerce leaders have made the mental shift from “what products do I sell?” to “how do my customers want to buy from me?” – savvy si...

Why AI? A Case Study With ADP

February 21, 2019

Recorded - available as on demand webcast The age of customer-driven, Artificial Intelligence (AI)-powered enterprises is here, and B2B/B2C ...

There’s No AI Without IA: 5 Insights You Don’t Want To Miss

February 14, 2019

Your customers are in control. They demand a personalized, accurate, and fulfilling journey with your enterprise, whenever and wherever they...

The Real State of Digital Business for 2019

January 30, 2019

Recorded - available as on demand webcast We’ve all heard it – digital transformation is coming for us. From how our customers and partners ...

The Unsung Cost Benefits of Information Curation (and the High Costs of Ignoring It)

January 16, 2019

Information managers need to be able to quantify the value of information curation, because otherwise justifying its cost can be difficult. ...

There's No AI Without IA

December 13, 2018

Recorded - available as on demand webcast Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling functio...

Digital Transformation: What it means

December 11, 2018

Many life events can justifiably be called a transformation, and their effect is pervasive. Moving to another country, for example, may requ...

The Value of Taxonomy – How to Make a Case, Quickly

November 16, 2018

Let’s face it, the value of a taxonomy isn’t inherently obvious to everyone. Some people have to be convinced that a taxonomy can help them ...

Bridging Silos and Managing Change During Digital Transformations

November 12, 2018

“There’s No Budget for the Common Good” Organizations have been using digital technologies for decades, but the last several years have seen...

Digital Transformation Trends to Watch in 2019

November 7, 2018

We’ve all heard it – digital transformation is coming for us. From how our customers engage with us, to how our partners leverage us, and ho...

Product Information Management: 4 Key Principles of Good Product Data

September 11, 2018

In a slight departure from our previous article on proactively (and tactically) preparing for a product data transformation, let’s explore s...

Commercial PIM Systems: 4 Best Practices To Conduct Before a PIM Evaluation

September 5, 2018

As your business and product data complexity grows, so too may your need for an enhanced Product Information Management (PIM) system that ac...

Differentiating Your Company through the User Experience

July 18, 2018

How to integrate Content, Product Data and Knowledge to Meet Your Customer’s Needs Organizations are continuing the never-ending journey of ...

Voice Interfaces Content-Data –Conversational Commerce-Semantic Search

June 20, 2018

Recorded - available as on demand webcast In the early text-based, green-screen days of computers we talked about building a “GUI” – a Graph...

Winning the Digital Grocery Smackdown

June 14, 2018

(or, how to keep Amazon and Walmart from eating your lunch – and dinner) With Amazon’s acquisition of Whole Foods Market just a few short mo...

Four Steps to Making Artificial Intelligence Actually Work

June 14, 2018

I attended a conference a while back about the future of the digital worker and the use of artificial intelligence.  I came to the event wit...

Building Personalized Experiences

May 28, 2018

Through the power of attributes across product, customer, content, and asset domains. Applying customer and journey context means serving up...

The Lure of Emerging Technologies: Getting Ready for New Challenges

May 21, 2018

Two very interesting and seemingly contradictory trends are taking place in the information landscape.  On the one hand, technologies are ev...

What's New-Now-Next in B2B Customer Engagement

April 18, 2018

Recorded - available as on demand webcast B2B buyers' expectations continue to escalate, leaving many customers nonplussed when your digital...

How to Talk to Executives About AI

April 16, 2018

What executives need to understand is the data, content and knowledge that feeds AI and machine learning algorithms are more important than ...

The Internet of Things and Product Data

March 28, 2018

In 2012, IBM estimated that the number of devices that were expected to be connected to the internet by 2015 would be in 1 trillion.  It tur...

Chatbot Best Practices - Webinar Overflow Questions Answered

March 22, 2018

WATCH: Knowledge Engineering, Knowledge Management, and Chatbots This webinar resulted in several great questions that we were unable to get...

Knowledge Engineering, Knowledge Management and Chatbots

February 21, 2018

Recorded - available as on demand webcast How AI leverages knowledge assets for customer experience, conversational search, retrieval and co...

Knowledge Engineering: Structuring Content for Artificial Intelligence

February 20, 2018

EIS was recently engaged by a client who needed an enterprise approach for addressing search and information access challenges.  Like many l...

The Role of a Customer Data Platform

February 1, 2018

This Article originally appeared in IT Pro, published by the IEEE Computer Society. Successful use of customer data requires the development...

Enterprise Adoption of AI Technology: Looking ahead to 2018

January 17, 2018

Recorded - available as on demand webcast Though media, analysts and vendors are ushering in the AI revolution with gusto, the reality in mo...

Enterprise Adoption of AI

January 15, 2018

While Artificial Intelligence (AI) still has an air of mystery about it experiments with machine intelligence tools and AI applications are ...

The Problem of Personalization: AI-Driven Analytics at Scale

January 8, 2018

This Article originally appeared in the November/December 2017 issue of IT Pro, published by the IEEE Computer Society. Despite all the inve...

The Customer Data Platform – A Path to a Unified Customer Experience

December 6, 2017

Recorded - available as on demand webcast Why don’t we hear more stories about companies that are delivering a truly unified customer experi...

Are Chatbots a Good Place to Start Your Enterprise AI Initiative?

November 30, 2017

I recently came across an article from ZD Net that contained an interview with Stephen Pratt, CEO of AI solution provider Noodle.ai.  In the...

Overcoming Personalization Challenges: The Role of the Customer Data Platform

November 16, 2017

Quick Summary The digital experience is comprised entirely of data.  The mobile device effectively becomes the sales person. In the physical...

The Problem with AI

November 1, 2017

This Article originally appeared in the July/August 2017 issue of IT Pro, published by the IEEE Computer Society. Most of the work that data...

Myth vs Reality in Artificial Intelligence

October 27, 2017

I was invited to write an article for TeleTech's quarterly publication Customer Strategist called "Five Myths about Artificial Intelligence"...

Training AI-driven Support Bots to Deliver the Next Generation of Customer Experience

October 25, 2017

Recorded - available as on demand webcast A good digital experience is about facilitating information flows between the organization and its...

Physical to Digital – How the Grocery Sector is Poised for Transformation

October 19, 2017

Covid Is Accelerating Transformation of the Grocery Industry The grocery industry is the last major retail sector to seriously address consu...

The Personalization Chasm – From Lab to Production

October 17, 2017

AI-driven personalization holds a lot of promise for marketers. However, few have managed to put the promise into practice because the leap ...

How to Design Successful Governance Programs

October 3, 2017

Herding cats. Lack of management support. Not my job. A distraction. So much governance behavior can be described as a “people problem,” whe...

Ontologies for ecommerce personalization - going beyond taxonomies

September 26, 2017

Knowledge is continually evolving, with new designs and discoveries leading to innovation across all industries. Sellers of technical produc...

How Taxonomy Enables Innovation in B2B Ecommerce

September 20, 2017

Taxonomies have evolved over the years from being a way to navigate a website to providing the underpinnings of advanced ecommerce innovatio...

Product Information Management for Conglomerates: The Best Approach for Complex Decentralized Enterprises

August 31, 2017

Recorded - available as on demand webcast Implementing Product Information Management (PIM) in any organization is complex. Getting consensu...

Predicting ROI: Is Your Customer Experience Project Worth It?

August 3, 2017

So, your digital merchandising team needs some help with their online customer experience. That's great! The first step is admitting you hav...

Knowledge Management's Rebirth as Knowledge Engineering for Artificial Intelligence

June 20, 2017

Knowledge management is undergoing a renaissance.  However, it is not being called knowledge management.  Instead, it is hiding under the co...

Roundtable Series Session 4: Conversational Commerce and Virtual Sales Assistants

June 7, 2017

Recorded - available as on demand webcast They follow process, document their work in the CRM, never ask for raises and don’t complain.  The...

The Role of the Chief Data Officer - Managing Expectations

June 1, 2017

This Article originally appeared in the May/June 2017 issue of IT Pro, published by the IEEE Computer Society. This Article is one in a seri...

Wordmap Makes Taxonomy Creation Simple

May 25, 2017

One of the challenges of the information age is helping people find things. There are many ways to do this, but they all boil down to improv...

Shiny Things and Bad Data: The Two Biggest Challenges Facing CIO’s and CTO’s

May 19, 2017

When I speak to CIO’s and CTO’s, they are grappling with two things:  Staying up to date with new capabilities that the business either want...

Roundtable Series Session 3: How Financial Services Organizations are Using Chatbot in Customer Service

May 10, 2017

Recorded - available as on demand webcast In the past year, several large banks have already started building and delivering Chatbot solutio...

Knowledge Bots and Machine Learning

April 18, 2017

We have been seeing significant progress in the field of machine learning – programs that “learn” as they process information in order to pr...

Roundtable Series Session 2: The Role of Intelligent Virtual Assistants in Healthcare

April 12, 2017

Recorded - available as on demand webcast The lack of patient adherence to prescribed medications and post-procedure care instructions is cr...

Roundtable Series Session 1: Digital Workers, Chatbots & Customer Service - Reality vs Aspiration

March 29, 2017

Recorded - available as on demand webcast What works, what doesn't and what organizations need for success A survey of 100 information manag...

Taking Knowledge Management to the Next Level

March 22, 2017

It is time to start thinking about knowledge management differently by going back to basics. Many new and emerging means of leveraging knowl...

Brand Choreography - How Product Information Supports Your Brand Promise

March 15, 2017

Recorded - available as on demand webcast Your customers have rising expectations about their digital experience across every channel and to...

Getting Your Data House in Order

March 14, 2017

This Article originally appeared in ITProfessional Magazine.   "In the last issue of IT Professional, I discussed the role of the chief data...

3 Ways Product Data Can Help Fulfill Your Brand Promise

March 13, 2017

Digital transformation as a concept has lost a lot of its meaning and has become a catch-all for many types of information initiatives.  Wha...

AI-Driven Enterprise Search Is Closer Than You Think

March 8, 2017

This Article originally appeared on CMSWire. One of the biggest challenges of bringing artificial intelligence (AI) into enterprise search i...

What it Takes to Deliver Successful AI-Driven Search

March 7, 2017

This Article first appeared on CMSWire.com. Artificial intelligence (AI) promises to deliver enterprises higher efficiency, increased accura...

How AI-Driven Search Could Bring Us Closer to the Intelligent Workplace

March 6, 2017

This Article originally appeared on CMSWire.com. Artificial intelligence (AI) isn't a new magic concept.  AI has been kicking around for a w...

The Evolving Role of the Chief Data Officer

February 22, 2017

Recorded - available as on demand webcast The CDO is a relatively new role.  In some organizations the CDO is a key interface with the rest ...

Digital Governance: It’s a Numbers Game (Metrics, KPI’s, and ROI, that is)

February 21, 2017

The digital journeys that all organizations are continuing have one thing in common – the need to intentionally and proactively manage, cont...

Taxonomy vs Taxonomy vs Taxonomy

February 21, 2017

The term “taxonomy” is used in many ways, and therefore can be confusing. Taxonomy has many use cases and many different functions.  Google ...

How to Create a Marketing Technology Blueprint: The Myth of the Marketing Stack

January 30, 2017

In order to make sense of the dizzying array of marketing technology options, people have turned to graphical representations of the tools t...

Knowledge Management and User Engagement – Weaving the Experience into Work Practices

January 26, 2017

Organizations are maturing in their understanding of knowledge management.  But true engagement and acceptance is still a major obstacle to ...

Virtual Assistants & Chatbots - The Next Big Thing in Customer Experience

January 18, 2017

Recorded - available as on demand webcast Chatbots are increasingly part of the customer experience – whether to facilitate a new transactio...

What is the Difference between Taxonomy and Ontology? It is a Matter of Complexity

December 6, 2016

We get asked this question a lot-what is the difference between taxonomy and ontology?  In this post we will share some examples that will h...

Data Virtualization and Digital Agility

November 30, 2016

This Article originally appeared in ITProfessional Magazine.   "Data lakes” has become the new buzzword for organizations dealing with never...

Back to Basics: Getting to the Next Level in Knowledge Management

November 30, 2016

Recorded - available as on demand webcast Is your knowledge management system like a superhighway without adequate on-ramps? In other words,...

A New Approach to Data, Content and Knowledge Management - Do it Right

November 14, 2016

Our information landscape is changing faster than ever – solving problems in the short term while preparing for the future requires a differ...

Grow your Virtual Assistant, Artificial Intelligence, Chatbot and Taxonomy Vocabulary

November 10, 2016

When I was checking out definitions online, I saw that it was hard to find the whole set I was looking for in one place and that most of the...

Pursuing Productivity in the Face of Growing Complexity

November 8, 2016

This Article originally appeared on CMSWire.com. The introduction of information technology promised new heights of efficiency and quality i...

Designing the Next Generation of Content Strategy

October 26, 2016

Recorded - available as on demand webcast How to make your content work with the new marketing technology The new generation of marketing so...

Product Information Governance Leads to Process Improvement

October 17, 2016

Governance is essential to product information and taxonomy management. Governance ensures consistency, accuracy and adherence to the brands...

Knowledge Management in Healthcare and Life Sciences

October 16, 2016

In the age of observational outcomes, skyrocketing healthcare costs and personalized medicine, applied knowledge impacts every aspect of the...

Data Governance and Digital Transformation

September 27, 2016

Governance is often thought of as a boring endeavor - a tedious activity that is needed for compliance but is neither innovative nor creativ...

Introduction to Planning a Winning B2B Website - Mapping the Secret Life of Product Data

September 27, 2016

There may have been a day when a B2B sales organization could get away with ignoring their website.  But, in an age when everyone judges the...

Data Governance Success - Think Big but Start Small

September 21, 2016

Recorded - available as on demand webcast Today, information is the new currency.  This has changed the rules for how most companies do busi...

The Coming Chatbot Craze (and What You Need to Do About It)

September 21, 2016

At the Opus Research (@opusresearch) Intelligent Virtual Assistant Conference in San Francisco this week, I heard from vendors, analysts, gu...

Designing an Information Management System for Your Employees

September 14, 2016

This Article originally appeared on CMSWire.com. In an ideal world, enterprise information management (EIM) systems provide every employee w...

Manage Experience Consistency ... or Chase Your Customers Away

September 7, 2016

This Article originally appeared on CMSWire.com. Consistent, relevant customer experiences don't happen by accident.  They rely on setting a...

Going Beyond Data-Driven: Are You Ready to Become an Insights-Driven Organization?

September 7, 2016

An insights-driven organization makes decisions about its customers based on data, primarily internal data. This concept goes beyond custome...

5 Steps to Turn a B2B Legacy Company Into a Revenue-Driving Digital Star

September 2, 2016

This Article first appeared on ChiefExecutive.net. Because all consumers shop and buy online, B2B sites are expected to have the same capabi...

The Product Data Black Hole: How to Avoid the Taxonomy Junk Drawer

August 26, 2016

Every house has one: The junk drawer. The place you shove things when you are not quite sure where to put them or whether to keep them. Most...

The Paradox of Product Standards & Brand Differentiation: Can You Have Both?

August 24, 2016

Recorded - available as on demand webcast Brands and retailers are faced with a dilemma: how can I comply with product attribute standards a...

How Metadata Runs The World

August 15, 2016

Ask Google, Facebook, Uber or any of the $billion startups (the so called unicorns) out there if metadata runs the world.  A friend sent me ...

The future of B2B eCatalogs - Be Like Amazon

August 2, 2016

If you’re a B2B distributor that’s been around for a while, then you probably grew up in a specific vertical and developed a reputation with...

6 Product Relationships that Increase the Cart

August 2, 2016

The proper use of product relationships can really build the sale. Recently I was shopping online for some stain for a furniture refinishing...

ITPro - There's No AI Without IA

July 31, 2016

This Article originally appeared in IT Pro, published by the IEEE Computer Society. Artificial intelligence (AI) is increasingly hyped by ve...

How Companies Are Benefiting from “Lite” Artificial Intelligence

July 26, 2016

This Article originally appeared in the Harvard Business Review. Artificial intelligence is hot, but also daunting. The latest advances — kn...

Raise the Bar on Customer Experience with Maturity Models

July 25, 2016

This Article first appeared on CMSWire. Gone are the days when a brand could get away with a mobile experience that's a miniaturized version...

Training the Robots: Evolving Virtual Assistants and the Human Machine Partnership

July 20, 2016

Recorded - available as on demand webcast Turing test or no Turing test, Intelligent Virtual Assistants are here to stay. As more and more o...

How to Train Your Robot

July 20, 2016

What do curated content, personalization and machine learning have in common?  Personalization is all about giving people appropriate inform...

Site Search: The Battle for Relevance

July 19, 2016

Recorded - available as on demand webcast Your site is under constant scrutiny by Google, and much of your content strategy is geared toward...

B2B: To Compete in Digital, You Need to Own Your Product Information

July 5, 2016

If you’re like most B2B manufacturers or distributors, you’re taking a page from the B2C playbook and you’re building out the product experi...

Cognitive Search – The Next Generation of Information Access

June 21, 2016

You no doubt have heard about cognitive computing and see the inroads that AI is making in daily life as one technology company after anothe...

Getting more from SharePoint Part 1

June 9, 2016

This Article was originally published in KMWorld Magazine and online. Using “intranet in a box” preconfigured offerings  to get more from Sh...

9 Signs of a Great Display Taxonomy

June 6, 2016

Companies make use of many taxonomies to organize information about their product line. One of the most important of these is the display ta...

Metric-Driven Information Governance

May 31, 2016

This Article originally appeared ITProfessional Magazine.   Information governance does not typically receive the needed attention and resou...

Predictive Analytics, AI and the Promise of Personalization

May 25, 2016

Recorded - available as on demand webcast Personalization has been the big promise for the past 15 years. CMS vendors, design agencies and c...

How AI Supports Knowledge Workers

May 20, 2016

This Article originally appeared on CMSWire. Some knowledge workers fear they are next in line to be made obsolete by artificial intelligenc...

Semantic Tagging and Data Mining to Improve SEO

May 17, 2016

What do we mean by “semantic tagging”?  Isn’t that just tagging? The answer is yes and no. Semantics refers to the study of meaning.  Taggin...

You have chosen a BI tool—what’s next?

May 13, 2016

Congratulations!  You just selected a business intelligence tool. This product or platform will be either a new undertaking in your company ...

Smart Merchandising – Inspired by Artificial Intelligence

April 21, 2016

“If artificial intelligence has its way, discounting could disappear, thanks to software that tells retailers exactly what and how many prod...

OK so Enterprise Search is "Janky" - Now what?

April 20, 2016

Recorded - available as on demand webcast Search for the enterprise seems to have hit a wall. Bad search is the top complaint of users inter...

Data Quality Metrics - What's your Aardvark Index?

April 20, 2016

Earlier this month, the residents of a property an hour’s drive from Wichita, Kansas, were suffering through some very strange and unpredict...

You Can't Ignore the Unsexy Side of Digital Transformation

April 18, 2016

This Article was originally published on CMSWire. When I hear about Digital Transformation initiatives, I think back to when people consider...

Really, Really Big Data - NASA at the Forefront of Analytics

March 31, 2016

This Article originally appeared in IT Pro, published by the IEEE Computer Society. Space is big. Really, really big. And the data involved ...

Getting Started with Cognitive Computing

March 31, 2016

This article originally appeared in KMWorld Magazine.   Cognitive computing is real. It is here now, and as time goes on, it is only going t...

Artificial Intelligence - What Really Works for the Enterprise and How to Get There

March 25, 2016

I was just given an Amazon Echo as a gift and was very excited to connect it and set it up. For those of you less familiar with Echo, it is ...

Differentiating with digital assets: which stage are you in?

March 24, 2016

Today’s shoppers are visually-influenced, and simultaneously engaging across a greater variety of touch points than ever before. Rising comp...

Meaningful Metrics: Aligning Operational Metrics with Marketing and Customer Experience

March 16, 2016

Recorded - available as on demand webcast Analytics and big data are the buzzwords de jour. But what is meaningful and how can success be me...

Extracting Insights from Big Data – Building a Knowledge Architecture

March 15, 2016

This Article originally appeared on CMSWire.com. Every CIO has heard about the promise of Big Data – gleaning new insights from customers, m...

Making Intelligent Virtual Assistants a Reality

March 2, 2016

Intelligent Virtual Assistants are capturing market share rapidly. As analytics and AI technologies scale, and as some standard models begin...

Internal Collaboration-Customer Engagement

February 17, 2016

Recorded - available as on demand webcast Engaging with customers and providing an excellent customer experience depends on several capabili...

Building a Successful Digital Transformation Roadmap

February 15, 2016

Do you have a roadmap to guide your digital transformation? Does it lay a solid foundation for the successful transition to your vision of a...

Understanding Virtual Agents – What's Needed to Make Them a Reality?

January 20, 2016

Recorded - available as on demand webcast Cognitive computing is tool that can be used to enable intelligent virtual assistants to perform a...

Information Governance: Using Joy as a Metric

January 11, 2016

Our family recently came across the book The Life-Changing Magic of Tidying Up by Marie Kondo, a best-selling life-changing book about simpl...

B2B: World-Class Customer Experience Requires World-class Product Data

January 11, 2016

The complexity of the B2B sales process has been a barrier to the adoption of digital commerce. However, B2B firms are now joining the race ...

How to Improve Search Results with Auto-Classification

January 7, 2016

A very common complaint from people using content management systems is “Search doesn’t work.” Now, that’s a broad statement and probably ne...

The Business Value of Metrics Driven Information Governance

December 17, 2015

Recorded - available as on demand webcast Governance is the glue that holds various content, knowledge and data management initiatives toget...

Turbocharge Your SharePoint Search Engine with Auto-Classification

December 15, 2015

Recorded - available as on demand webcast Enterprise Search can be complicated, confusing and time-consuming. According to IDC, 36% of a kno...

Office Supply Retailer Goes Endless Aisle for Digital Transformation

November 23, 2015

When an office supplies chain found that in-store sales were lagging, a series of strategic decisions were made to improve the top and botto...

Why the Timing is Right for Knowledge Management Portals

November 18, 2015

Knowledge management portals have gone in and out of style over the years.  Portals were the rage back in the early 90’s, promising the “int...

How to Build a SharePoint Knowledge Portal that People Love to Use

November 17, 2015

Recorded - available as on demand webcast 96% of businesses fail to unlock the full potential of their data. Traditional approaches to enter...

Contextualizing Customer Journeys

November 12, 2015

Recorded - available as on demand webcast Journey mapping is an essential part of understanding and optimizing the customer experience at ea...

Marketing, Personalization, and AI

November 5, 2015

This Article originally appeared in KMWorld Magazine. Personalization is one incarnation of a longstanding objective that embodies the essen...

Digital Customer Engagement

October 22, 2015

Recorded - available as on demand webcast Every organization has a different level of digital commerce maturity. Some are highly advanced in...

Measuring Digital Marketing Maturity in a Complex Environment

October 20, 2015

As technologies evolve and processes are digitized, the marketing and customer experience function is being transformed.  Whether this trans...

Digital Marketing in the Age of Big Data

October 14, 2015

Digital Marketing is the subject and focus of so many things nowadays that many have come to accept the axiom that “all marketing is digital...

Assessing Your Ecommerce Website – The Value of Heuristics and Logs

October 14, 2015

When EIS evaluates an ecommerce website we judge it according to a collection of heuristics.  A heuristic gives us a way to compare what is ...

A Primer on Cognitive Computing

October 13, 2015

This Article originally appeared in KMWorld Magazine. According to technology publisher Tech Target[i], “Cognitive computing is “the simulat...

Master Data Management: Data Quality Supports Achievement of Business Goals

October 6, 2015

Sometimes a business problem that sounds simple to solve turns out to be a major challenge. For example, getting a count of a company’s cust...

Intelligent Agents, Cognitive Computing and Artificial Intelligence

September 28, 2015

While predictions are difficult to make, especially about the future, there is no doubt that technical capabilities in the field of making c...

Cluster Analysis in Big Data Mining Explained - Without the Math

September 28, 2015

So we’ve all heard the term “big data” by this point - lots and lots of data coming from many sources, some of them disparate, most of them ...

Building a Digital Transformation Roadmap

September 24, 2015

Recorded - available as on demand webcast Building a digital transformation roadmap requires a clear vision for where your digital business ...

Launching a Master Data Management Program: Eight Key Steps in the Journey

September 24, 2015

To maximize your customer's experience, a 360-degree view must be compiled from customer data that touches every part of your organization. ...

Agile Taxonomy Development - an Oxymoron?

September 22, 2015

Product Taxonomies, on the whole, are iterative in nature. If your company starts selling products it's never sold before, you might need to...

MDM - The Key to Successful Customer Experience Management

September 9, 2015

Recorded - available as on demand webcast Providing the best possible customer experience and streamlining the buying process with relevant,...

Navigating the Marketing Technology Landscape

August 27, 2015

Recorded - available as on demand webcast What’s in your marketing technology stack? How will you choose from 2,000 or so vendors as you bui...

Product Information is the Key to Winning the Customer Experience Race

August 26, 2015

Recorded - available as on demand webcast In today’s competitive online retail marketplace, winning is defined by a retailer’s ability to di...

Does your site present search results effectively, or make visitors flee?

August 19, 2015

After a prospective customer has gone through an Internet search, successfully arrived at your company’s website, and searched for the speci...

Connecting the Pieces of Your Marketing Cloud

August 18, 2015

This Article first appeared in CMSWire.   Marketing clouds are trying to achieve convergence among all of the digital marketing elements. Bu...

Boosting your search results: White Hat or Black Hat?

August 18, 2015

Given that few people go beyond the first page or two of search results, most organizations find that the incentive is high for using every ...

Why Information Taxonomy Must Represent the Landscape of the Business

August 18, 2015

"Master Data, enterprise architecture and digital transformation begin with a conceptual view of the enterprise." In the online world, a gre...

Optimize Search to Enhance the Digital Customer Experience

August 17, 2015

From an ecommerce perspective, search is an essential ingredient in the digital marketing formula for attracting visitors and converting the...

How to Use Site Search to Drive Conversions and Create Customers

August 12, 2015

Recorded - available as on demand webcast If you have not optimized site search on your digital commerce site, you are losing money. Accordi...

Site Search - A Digital Commerce Secret Weapon

August 10, 2015

Site search is an often-overlooked weapon in the digital arsenal available to Internet retailers. However, site search is becoming a much hi...

Customer Experience Analytics - Developing a Customer Analytics Roadmap

July 23, 2015

Recorded - available as on demand webcast Analytics can tell us a great deal about how your customers are responding to messaging, how they ...

Using Business Analytics to Drive Higher ROI and Organizational Change

June 17, 2015

Recorded - available as on demand webcast Analytics is particularly challenging because the specialized nature of tools and approaches make ...

Making Sense of Marketing Technology – A World of Confusion and Complexity

June 12, 2015

Most marketing people involved in marketing technology (also referred to as “martech”) are by now familiar with the Lumascape technology lan...

Metrics for Measuring the Customer Experience and Digital Marketing Success

June 10, 2015

Recorded - available as on demand webcast One area that is receiving an inordinate amount of attention and resourcing is that which drives m...

Analytics, Machine Learning, and the Internet of Things

June 4, 2015

This Articles originally appeared in ITProfessional Magazine, Jan/Feb 2015. Our increasingly connected world, combined with low-cost sensors...

Mining Business Insights with Big Data Analytics and the Internet of Things

June 3, 2015

Recorded - available as on demand webcast With the Internet of Things, distributed intelligence will allow for automated replenishment which...

Grapes & Chickens: Building the Models That Support Everything

May 29, 2015

Since entering this profession (information management), I have been amused by the expression “comparing apples and oranges,” which is used ...

The Business Potential of Machine Learning and Cognitive Computing

May 27, 2015

Recorded - available as on demand webcast As programs and devices get smarter, special purpose applications will become more adaptable and s...

Leveraging Data Analytics to Drive Growth and Innovation

May 11, 2015

Analytics is undergoing a revolution in tools, technologies, applications and adoption.  The industry is rapidly evolving and organizations ...

Putting the Context in Mobile Content and E-Commerce

May 1, 2015

This article was originally published on CMSWire. Mobile is a lifestyle, not a channel. So the value of mobile devices will emerge most stro...

Four Reasons to Avoid Concatenated Labels in Your Taxonomies

April 29, 2015

Here’s a short piece of advice for the practicing taxonomists out there: Try to avoid concatenated labels. Concatenated labels are those cat...

Applying Science to the Art of Digital Merchandising

April 14, 2015

Winning in today’s competitive retail marketplace is defined by the ability to truly differentiate the digital experience at all touch point...

Aggregate Content: Why You Need to Have It

March 16, 2015

In today’s world of content and data coming from multiple sources and in multiple formats, the idea of aggregate content is one of much disc...

Searchandising - Making the Customer Feel Special Every Time She Searches

March 7, 2015

In today’s highly competitive and ubiquitous ecommerce environment, offering a fresh and personalized experience is more critical than ever....

Making it Personal: Strategies for Creating Meaningful Customer Interactions

February 23, 2015

Relevant, personalized content can significantly improve outcomes and improve revenue—some organizations have reported uplift of 70% for pro...

Knowledge is Power: Context-Driven Digital Transformation

January 27, 2015

There was a time when digital transformation was considered a strategic vision for how organizations evolve from a traditional model of cust...

Mining Big Data: An Overview

January 20, 2015

“Big Data” has become one of the hottest topics in both information science and corporate settings alike.  As the internet and its amount of...

Data Hygiene - the Unsexy but Necessary First Step Toward Omnichannel Success

January 18, 2015

An article in the Harvard Business Review online entitled “Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t)” addressed co...

Maximize Your Ecommerce Search Box With Autocomplete and Autosuggest

December 11, 2014

Many of today’s ecommerce platforms offer the ability to create and curate search suggestions using type-ahead lists within the search box. ...

Six Critical Success Factors for SharePoint Enterprise Content Management (ECM) Implementations

November 10, 2014

In many organizations SharePoint is the Enterprise Content Management (ECM) system of choice. Success requires framing a consistent enterpri...

Prioritizing Enterprise Content Programs: Where to Begin?

October 22, 2014

I just returned from a working session with a large retail client, during which we discussed ways to begin the next phase of their content s...

The “Knowledge Quotient” – How Leading Enterprises Are Getting Greater Value from Information Assets

August 18, 2014

IDC’s research report on knowledge workers and information findability is often quoted when people are trying to build the business case for...

The Digital Transformation: Staying Competitive

August 13, 2014

This Article was originally published in IT Pro. It’s easy to argue that today’s information technologies accelerate the speed at which ente...

Information Architecture: The Engine that Drives Retail

August 11, 2014

This Article originally appeared in CMSWire. Under pressure from pure play e-Tailers such as Amazon and eBay, brick and mortar retailers are...

Mobile Commerce: A Broader Perspective

August 11, 2014

This Article was originally published in IT Professional. “Software is eating the world” is a famous quote from investor and software engine...

Master Data Management and Enterprise Taxonomies - A Common Vision

July 22, 2014

Building shared understanding and a common vision is part of the process.  One of our enterprise customers is a large retail organization th...

Proving that your content makes a difference

June 10, 2014

Last year a client asked us to integrate web analytics into their Intelligent Assistant to measure how much it was being used. The request c...

Big Data and Predictive Analytics: What’s New?

May 15, 2014

This article originally appeared in IT Professional.  There’s a lot of noise and nonsense about so-called big data, especially about its rol...

Profiting from the Next Level of Knowledge Management (KMWorld)

May 13, 2014

This article originally appeared in KMWorld Magazine. Pragmatic Steps to Deploying Next-Generation, Search-Based Applications Called “Intell...

Monetization - Adding Value To Data With Metadata

April 23, 2014

Metadata gives information meaning. Metadata is therefore the basis for monetizing information, because the ability to monetize depends on a...

The Top 4 Key Concepts Driving Digital Transformation

April 23, 2014

Organizations from large enterprises to one-man shops are in the midst of a digital transformation.  Some gladly embrace the change. Others ...

Field Service Collaboration – Closing the Loop

April 14, 2014

Much has been done to advance the efficiency and effectiveness of field service delivery – smarter parts inventory management, intelligent r...

Task-Level and Topic-Level Content Unlock New Levels of Productivity

March 18, 2014

Creating clear, concise service procedures is the first step toward driving consistent service technician performance. After all, how can we...

Designing Taxonomies for Mobile

March 10, 2014

Whether your mobile development strategy includes native apps, hybrid applications or mobile optimized websites, the bottom line in mobile d...

Consumer-Focused Digital Agility

January 29, 2014

There are four key agility levers that drive more engaging and profitable relationships with consumers.  Businesses have the opportunities t...

How to Increase Field Service Performance by Reducing Variability

January 22, 2014

If the name Garrison Keillor rings a bell, you know that in Lake Wobegon, “all the children are above average.” “We just want you to be aver...

Predictive Analytics for Insurance - Part 1: What’s Truly New for the Industry?

January 2, 2014

There’s a lot of noise and nonsense about so-called Big Data, especially about its role in the new and exciting field of “predictive analyti...

Predictive Analytics for Insurance Part 2: Classes of Application and Tools for Competitive Advantage

January 2, 2014

In part one of this two-part series, we discussed what was new about analytics.  The insurance industry has been using analytics in various ...

The Problem with Big Data is Context - Information Architecture Makes the Difference

November 27, 2013

The story of the blind men and the elephant illustrates how a limited perspective can lead to erroneous conclusions.  Big Data can create th...

Intelligent Virtual Assistants Are Search-Based Applications

October 16, 2013

"Intelligent assistants recognize what users are looking for; and provide precise and relevant answers." How do you go from the search syste...

Upping Your Findability Game

October 15, 2013

We often think of search results as a list of links to documents or webpages.  The more precise and relevant the better.  But that’s not rea...

Customer Analytics – Measuring and Evolving the Customer Experience - Part 2

October 14, 2013

In part one of this series, we discussed the complexity of customer processes and interactions that result from the complexities of internal...

6 Ways To Improve The Value Of Existing Content

October 9, 2013

We all like to believe that knowledge is important, and possibly even accurate as well. Once that knowledge is documented, however, its valu...

Using CRANIUM for Empirical Testing

September 24, 2013

How do you know your work is any good? And I mean, really know? (This is the second post in my Heuristics and Empirics series. You can find ...

What is Semantic Search?

September 18, 2013

Semantics is the study of meaning. So a semantic search is one which “seeks to improve search accuracy by understanding searcher intent and ...

Heuristics and Empirics, Natural Frenemies

August 20, 2013

A simple question -- How do you know when you’re right? – led me down a long and treacherous path of self-discovery. The truth is that it is...

Customer Analytics – Measuring and Evolving the Customer Experience - Part I

July 31, 2013

In part one of this two part series on customer experience and analytics for financial companies, we’ll explore the nature of the customer j...

Information Architecture – What It Takes to Succeed

July 24, 2013

Intranet solutions that delight users require the right information architecture (IA): taxonomy, metadata, and navigation design.  They also...

DITA – Are You Paying Attention?

July 24, 2013

Look up ‘DITA’ in the Acronym Dictionary and you’ll find 6 different definitions.  Even knowing what the letters stand for (*) doesn’t put u...

The Power of Metadata - What the NSA Can Teach Enterprise Big Data

June 21, 2013

Metadata in the news?  Who would have thought that metadata would be explained to the public through mainstream media outlets?   Nearly ever...

The Perfect Storm – Social, Mobile and User Experience

June 18, 2013

I returned from a terrific conference - Confab – the brainchild of Kristina Halverson of Braintraffic. There were over 600 attendees and the...

Why Enterprise Information Architecture Matters

May 21, 2013

My initial title for this was “Why Enterprise Integration Matters”. This seems like an obvious statement. Of course it matters. It’s like sa...

Mobilizing for Digital Asset Management Projects – Specifically the Metadata

April 17, 2013

Digital Asset Management has a particular meaning with regard to classes of technology.  The term usually refers to the management of rich m...

It’s In There – When Do You Need an Information Architect?

March 19, 2013

I was in a meeting with a client discussing the approach to Information Architecture – how to develop scenarios and use cases for a target a...

Information Strategy - The Kitchen Analogy

January 13, 2013

I've always been fascinated by how challenging it can be to make analogies between digital content strategies and the "real world." We organ...

On the Road out of Metadata Chaos Toward Maturity: Strategic Listening

December 28, 2012

Cloud applications development, NoSQL database environments, and hybrid platforms, such as MongoDB, treat metadata as data encoded in script...

Building A Taxonomy For A Quotations Reference Application

December 9, 2012

Hachette Book Group has a mobile app for Bartlett's Familiar Quotations, one of the world's most recognized classic reference books.  This p...

Organizational Structure and Your Taxonomy: Where Does it Go?

October 31, 2012

Should departmental or organizational structures be managed as a taxonomy?  While there are advantages and limitations to organizational str...

Cross Industry Trends in Information Management and Information Architecture

September 17, 2012

The single most prevalent factor in business across sectors is the increasing speed of knowledge and information processes.  The difference ...

Content Strategy, Content Organization and Post Merger Integration

August 19, 2012

In the Boston Consulting Group’s (BCG) Perspectives e-alert for August there is some interesting analysis/insight on Post Merger Integration...

Keeping SharePoint from Becoming an Information Shantytown

August 16, 2012

SharePoint is a near-ubiquitous platform for content and document management. In order to get the most from the platform, it's important to ...

Ten Common Mistakes When Developing a Taxonomy

July 22, 2012

During the course of our consulting engagements over the years we have seen businesses make all kinds of mistakes when developing taxonomies...

Should you Manage your Product Information Taxonomy In a TMS or a PIM System?

June 19, 2012

It’s a very open question … as they always are … and it depends on the weighting of some of the considerations we’ll look at below. We’re wo...

Making the Case: Explaining Taxonomy to Business People

June 5, 2012

For many information science professionals, it’s easy to become accustomed to common problems and their attendant solutions as basic or obvi...

Google Knowledge Graph and Taxonomy - It's in There

May 21, 2012

Google has just announced the Google Knowledge Graph (GKG).  Check out a video about Google Knowledge Graph here. According to Google, this ...

KMWorld Whitepaper: Intelligent Search—Making the Most of Metadata

April 26, 2012

Search is a conversation. If you ask me a question and I don’t understand, I can ask you for more information. With time you learn more abou...

Transforming Information into Knowledge, Part III

April 23, 2012

Keeping up with a fast paced dynamic business is challenging if not impossible for most IT organizations. Fortunately, there are ways to imp...

Transforming Information into Knowledge, Part I

April 23, 2012

Business changes faster than technology can support. That is just a fact of a CIO’s life. But there are ways to improve organizational agili...

Transforming Information Into Knowledge, Part II

April 23, 2012

In part one of this series, I explored how effective access to and, integration of, information enables businesses to receive more value fro...

Leveraging Industry Standards to Create a Compelling Web Presence

April 23, 2012

The nice thing about standards is that there are so many to choose from. They're valuable and are used throughout the web development proces...

How To Contain Your Marketing Assets Costs

April 23, 2012

Marketers need to organize, manage, and repurpose marketing assets in order to control costs, maximize brand impact, and minimize cycle time...

Where is DAM in Your Organization?

March 18, 2012

As the cost of creating and managing digital assets drops, organizations are finding that many different business processes are seeking to i...

Avoiding Metadata Chaos, Part 2: Integrating Enterprise Metadata and Taxonomies

December 14, 2011

This is a continuation of a previous post: What You Need to Know to End Information Chaos. Business makes extensive use of taxonomy and meta...

What You Need to Know to End Information Chaos (Part 1)

November 16, 2011

Clients I work with struggle with many issues.  Among these, two often rise to the top. How do we show the impact of metadata on our busines...

Reality of Healthcare Digitization: the Practical versus the Possible

November 14, 2011

Healthcare information technology is undergoing enormous changes with broad consumer impact. One major area of innovation is mobile healthca...

Five Reasons Why Records Managers Need to Care about Content Management

October 18, 2011

How can you tell the difference between an introverted records manager and an extroverted records manager?  The extrovert stares at your sho...

Content Choreography - The Art of Dynamic Web Content

August 12, 2011

What is content choreography? Here's a little background on the term and what we mean by it. A major global high tech company engaged EIS to...

Why Taxonomy is Critical to Master Data Management (MDM)

July 31, 2011

Organizations are paying more and more attention to Master Data Management (MDM). MDM comprises a set of processes and tools that consistent...

Is IBM Watson Technology Practical for the Enterprise?

May 12, 2011

This Articles was published online at Baseline Magazine on May 3, 2011. IBM’s Jeopardy-playing Watson computer has been hailed as a technolo...

Information Uniqueness and Improving the Retail Customer Experience

April 15, 2011

Selling online is dependent upon information.  Without information for the customer to process it is essentially impossible to sell online. ...

First Know your Pain Points - Oracle PDQ Methodology for Management of your Product Data

March 22, 2011

In this blog post I’m going to talk about a couple of the likely pain points in your product master data world –places where your product da...

Oracle PDQ: Data Quality, Analysis & Cleansing for Management & Integration

February 10, 2011

We’re several months into a large project implementing Oracle PDQ (Product Data Quality) for a major online retailer.  This is the first of ...

Developing a Content Maintenance and Governance Strategy

January 7, 2011

Governance is not a simple process of writing up some plans and policies. Operationalizing governance requires the correct structures and wo...

Making the Business Case for Taxonomy

October 23, 2010

The most important issues to business today include information overload, integration challenges, improved efficiency, adaptability to compe...

Taxonomy in Information Archaeology

July 8, 2010

Clink, clink went two halves of a Japanese rifle shell case on my researcher's desk at the National Archives and Records Administration faci...

Taxonomists and Usability Experts: Learning from Each Other

June 29, 2010

Taxonomists never work in isolation: they collaborate with subject matter experts, content managers, systems integrators, information archit...

Metadata Management Strategies for Marketing Based DAM

January 15, 2010

After a decision has been made to invest into DAM or MRM solutions and the system has been introduced, one of the realizations that many mar...

State of the Industry: Transactional Content Management

December 16, 2009

Content management systems often are deployed within a single department (such as legal or marketing) and therefore are implemented with a f...

Tips for Keyword Research

November 12, 2009

As an organization, it’s vitally important to our success that we have an understanding of the language being used by our target audiences w...

Naming Conventions for Digital Assets: How much is too much?

July 7, 2009

Digital assets come in a seemingly limitless variety of flavors. Some intrinsic metadata comes along for the ride with particular formats, b...

Designing for Faceted Search

March 1, 2009

  Faceted search, or guided navigation, has become the de facto standard for e-commerce and product-related Web sites, from big box stores t...

Audience Modeling For Taxonomy Development

February 15, 2009

Regardless of whether you're designing front-end interface functionality or crafting an information architecture that serves as the clothes ...

Taxonomy and Records Management

December 15, 2008

Taxonomies, as hierarchical vocabulary structures, clearly define relationships between words and concepts. If a taxonomy is implemented and...

Improve The Value Of Knowledge Through Labeling And Categorization

December 3, 2008

Here is the question posed by Arnold King (http://arnoldkling.com) "I am interested in the phenomenon of knowledge specialization.For exampl...

Subject Matter Experts and Taxonomy Development

September 19, 2008

Some say that subject matter expertise is necessary in taxonomy development. This is understandable; it makes sense to assume that the more ...

Conquering Chaos via Smart Content Management — Interview with Seth Earley

June 29, 2008

Managing content — whether documents, transactional data or digital assets — is about providing content in context. Users can't find what th...

Taxonomy Project RFP Considerations

December 9, 2007

We recently had a prospect ask what they needed to consider as part of their taxonomy RFP. Here are some things to include: Specific approac...

Building the Business Case for Enterprise Search

October 18, 2007

What’s Your Search Story? Recently, I asked a list of colleagues for their thoughts on building the business case for search, since a client...

Taxonomies, Metadata, & Search

August 25, 2007

The information age poses all kinds of challenges, the most fundamental of which is how to find things — this Articles explores how a taxono...

Text Mining: Search's Silver Lining

April 1, 2007

Looking for information inside an organization is different from looking for information on the Web. As more people use the search services ...

Knowledge Mapping - A Fast Way to the Heart of the Organization

March 24, 2007

The Power of Metaphor In trying to understand and explain complex topics, it’s often helpful to use metaphors. Indeed, science, technology a...

How We Help You Make Your Data Work Harder

At Earley Information Science, we know that data drives digital. Using our field-proven methods, we'll make your data work harder. We want you to be successful and we're ready help wherever you are in your transformation journey—from strategy and design to implementation and optimization.

 
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