Organizations are investing in product data to support eCommerce and a more personalized experience.  But what about the need to manage unstructured knowledge related to product information? Such as for technical documentation or support knowledge bases.  When configuration choices and options allow for hundreds or thousands of variations, the information needed to support those configurations bec...

If internet search worked like enterprise search, who would use it?
For years, enterprise users have been asking, why can’t our search be like Google? Ten years ago, the answer was because it was just too hard and expensive to make it that easy. The Internet, and specifically Google, is successful because it brought technological innovation, connectivity, openness and people expertise togeth...

Governance is a program used to ensure data is being managed efficiently. There are many aspects of governance that should be considered when designing your program. Some of these steps will be baked into the product information management (PIM) system, like user roles and assignments, and some won’t be, like a list of necessary processes.  The level of governance in a PIM varies from system to sy...

B2B Online Connect is a virtual, invite-only event customized for senior-level eCommerce and digital marketers from manufacturers and distributors. During crisis comes opportunity. The mission of B2B Online Connect is to provide an interactive, high-level platform for the exchange of ideas, best practices and timely perspectives on moving beyond these turbulent times.
B2B Online Connect prov...

CMSWire published "Why Some Marketers Are Leery of Analytics" on December 2, 2020 quoting Seth Earley: 
“Lack of the digital machinery that enables feedback between the customer’s digital body language and the user experience means that insights are acted upon through ‘acts of heroics,’ which do not scale,” Earley said. “Feedback loops need to leverage information from a customer data platfo...

Customer Data Platforms, software that creates a persistent, unified customer database that is accessible to other systems, have had some time to emerge as an important component of the ecommerce and customer experience stack. The technology has begun to mature and organizations are gradually putting them to work.
In this webinar, our panel of experts will discuss:

types of CDP’...

By William Carmichael
At first glance, artificial Intelligence (AI) may appear an odd topic to review for an HR publication. Afterall, what exactly does AI have to do with HR? Surprisingly, more than you might think and for the HR practitioner, the requirement to understand and embrace this technology has never been more pressing. In this first of three reviews on AI, I will provide a quick ...

As executives look for ways to improve the customer experience, it is important to realize that a good customer experience assumes you have accurate, complete, reliable, relevant, and timely information - about the customer, about your products, and about how customers talk about, shop for, and use your products.
Many companies start the transformation process thinking in terms of the techno...

Streamlining information flows in the digital workplace: the role of artificial intelligence and knowledge engineering
Speaker:
Seth Earley
Session description:
An efficient digital workplace is about getting the right information to the right people the right time – the holy Grail of personalization and the decades long efforts to optimize...

Seth Earley joined The Fourth Industrial Revolution (TFiR) for a discussion about the evolution of AI in the enterprise space.
 
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