There is an ever increasing focus on reducing customer support costs while improving customer satisfaction.  While these appear to be conflicting objectives, new tools can support both goals, however the design and deployment of such technologies requires careful planning and analysis as well as the use of specific knowledge engineering approaches.
In this session, we will demonstrate how co...

Product data management (PDM) is a crucial investment that top performers in the market have made to make their product information more findable, usable, and valuable.
PDM is the process of sourcing and organizing data about your products. This includes accurate and complete descriptions, technical specifications, images, related content, and...

Visual search has been gaining a lot of momentum. Product images are of course provided on websites to assure purchasers that they have selected the right product, but visual search takes it to the next level. Visual search allows users to search for images rather than for text. Users can select a camera in the search bar of their mobile device or computer, snap a picture, and hit “search.” Away i...

Creating Data-Driven Decision Frameworks to Increase Speed and Quality of Decisions
How do you decide which products or content to feature on your website? In many organizations, those who yell the loudest gets their products selected. Or, the group with the greatest revenue dictates how the site is organized. But is this the best way to make decisions? Seth Earley doesn't t...

Why is stakeholder communication important?
Once you have initial buy-in for a PIM project, how do you encourage the people who have an interest in the outcome of the project to stay engaged? How can you ensure that the right people will be available to do the work, share their expertise, answer questions, or provide feedback to keep the project aligned with its objectives? The key i...

In today’s fast paced business environment there is no time, money, or people to waste on reinventing anything you’ve already invented. Whether it is a US-based engineer looking for relevant CAD files created by a colleague in India, a product marketer hunting for material for a promotional campaign, or a customer browsing your online catalog – all the information about the products you sell shoul...

Modern-day companies are overwhelmed with data. Whether it's decades of product information or customer conversation history, there is no shortage of information within organizations. However, with all of this information comes a greater need for knowledge management.  

Knowledge management is all about getting the right information to the right person at the right time. Eff...

Streamline Costs and Accelerate Sales and Service with Component Product Content
Any organization that sells a solution with many options, components, or parts has a significant challenge when it comes to providing documentation to customers as well as internal teams. In this session, we make the business case for a flexible framework that ensures the right documentation is offered to the ri...

Knowledge about your customers and how to solve their problems has always fueled competitive advantage. Let’s face it: Those that harness knowledge to deliver optimized digital experiences to customers have the upper hand.

For decades, sales and customer service teams have engaged with customers, working with internal databases and one another to deliver superior expe...

This article by Seth Earley was originally published on SmartIndustry.

Manufacturing 4.0 is exciting stuff, promising great value, but we must ask ourselves what needs to be in place to correctly capture, organize, and act upon the data that is streaming through IoT-enabled devices and equipment and will continue to do so in ever-increasing volume?
In order to answer th...