- Services
- Solutions
- Case Studies
- Insights
- About
It’s All About the Data Guest: Kirk Marple About this Episode: Today’s guest is Kirk Marple, Technical Founder and CEO at Unstruk Data. ...
Read More![[Earley AI Podcast] Episode 31: Kirk Marple](https://www.earley.com/hs-fs/hubfs/Kirk%20Marple%20-%20Insights.png?width=500&height=282&length=500&name=Kirk%20Marple%20-%20Insights.png)
It’s All About the Data Guest: Kirk Marple About this Episode: Today’s guest is Kirk Marple, Technical Founder and CEO at Unstruk Data. ...
The Holy Grail of AI Guest: Alex Babin About this Episode: Today’s guest is Alex Babin, Co-Founder and CEO at ZERO Systems. Alex joins S...
Recently I chaired the Artificial Intelligence Accelerator Institute Conference in San Jose – in the heart of Silicon Valley. The event has...
Artificial Voice Intelligence Guest: Maxim Serebryakov About this Episode: Today’s guest is Maxim Serebryakov, Co-Founder and CEO at San...
Human Connection with AI Guest: Michael Todasco About this Episode: Today’s guest is Michael Todasco, Writer about Generative AI. Mike...
Machine Learning and Algorithms Guest: Gordon Hart About this Episode: Today’s guest is Gordon Hart, Co-Founder and Head of Product at K...
Human Cognitive Science Guest: Daniel Faggella About this Episode: Today’s guest is Daniel Faggella, Head of Research and CEO at Emerj T...
The Increasing Criticality of MDM for Personalization for Customers and Employees Master data management seems to be one of those perennial,...
Data Tells the Story Guest: Michelle Zhou About this Episode: Today’s guest is Michelle Zhou, Co-Founder and CEO at Juji, Inc. Michelle ...
Incentivizing Technology Guest: Juan Sequeda About this Episode: Today’s guest is Juan Sequeda, Principal Scientist at data.world and ...
In another article, I discussed my research into ChatGPT and the interesting results that it produced depending on the order in which I ente...
Digital assistants are taking a larger role in digital transformations. They can improve customer service, providing more convenient and eff...
A knowledge graph is a type of data representation that utilizes a network of interconnected nodes to represent real-world entities and the ...
It has been a year of advances in AI with new tools that create art, write essays, and have conversations that are often (but not always) st...
Some product information management (PIM) tools make it difficult to change core data models once they have been set up in the system. To av...
In this episode, our guest is Andy Fitzgerald, Information Architecture & Content Strategy Consultant. Highlights: 1:40 - Gettin...
AI assistants are a form of cognitive AI. They go by many different names. The different terms used to identify AI assistants are described ...
In this episode, Seth and Chris talk with Peter Voss, Founder, CEO, and Chief Scientist at AGI Innovations & Aigo.ai. Highlight...
In this episode, Seth and Chris talk with Dan Turchin, CEO & Founder of PeopleReign. Highlights: 4:30 What drives Dan's mission to...
Beginning the journey with the right preparation will lead to success instead of disappointment For many enterprises, some AI capabilities ...
Guest: Dr. Mark Maybury, former CTO at Stanley, Black & Decker In this episode, Seth and Chris talk with Dr. Mark Maybury on innov...
Guest: Steve Stesney, Senior Product and Data Practice Lead at Predictive UX. In this episode, Seth and Chris talk with Steve Stesne...
How Large Enterprises are Saving Millions in Operational Costs and Improving Their Employee Experience In this new world, no employees shoul...
If you want to deliver a truly personalized product experience and strengthen customer loyalty, a Product Information Management System (PIM...
A critical step in digital transformation is to enable the free flow of information throughout the enterprise. But various forms of friction...
Hybrid AI is a method of combining machine learning, which uses statistical models to analyze data, and symbolic AI, which is semantic-based...
Successful knowledge management, risk management and process automation initiatives use Knowledge Graphs and Text Analytics for data discove...
Telling Stories About Data Management Guest: Scott Taylor - The Data Whisperer In this episode, Seth and Chris talk with Scott Taylor, t...
Driving Innovation & Change in a Complex Environment Guest: Henrik Hahn In this episode, Seth and Chris talk with Henrik Hahn about ...
The need for accurate data to support digital transformation and the emergence of new restrictions on the use of third-party data have promp...
Knowledge graphs are pretty hot these days. While this class of technology is getting a lot of market and vendor attention these days, it is...
Using Data to Deliver Customer Experience That Matters Guest: Jim Iyoob In this episode, Seth and Chris talk with Jim Iyoob about using da...
Transforming Legacy Faceted Search into Personalized Product Discovery The latest in e-commerce trends is the transformation of legacy facet...
Creativity is considered to be a bastion of humanness and somewhat outside of the realm of artificial intelligence. But AI can be used to g...
Building An AI-Powered Enterprise Recorded Webcast In this webinar we establish the formula for AI success: AI-Powered solutions are only a...
TRANSCRIPT What can seem very daunting to organization is the fact that this problem is big and challenging and difficult. However, there'...
In this episode, Seth and Chris talk with Tom Davenport, author of The AI Advantage How to put the artificial intelligence revolution to wor...
Knowledge management has had a bad rap. For the past few decades, it has gone through cycles of popularity after being introduced in the ear...
TRANSCRIPT So the question about making an investment in IA, it always has to happen. And whether you're doing it intentionally or not, yo...
AI & Recommendation Engines Guest: Michael Schrage In this episode, Seth and Chris talk with Michael Schrage, Fellow at MIT Sloan Scho...
TRANSCRIPT When you make investments in information architecture it does a lot of things. First of all, there are multiple levels. You're ...
TRANSCRIPT Information Architecture is extremely important today, especially since there's a lot of new technologies, emerging technologie...
In this episode, Seth and Chris talk with Stephanie Lemieux, President of Dovecot Studio about the nuts and bolts of taxonomy and informatio...
Enterprises are increasingly recognizing the critical need for knowledge management (KM) to power cognitive AI. Training a chatbot requires ...
TRANSCRIPT I wanted to take a few minutes and talk about decision making based on data. It's really about how we can measure the results...
The customer journey and the customer lifecycle are terms that are often used interchangeably, but there are nuances that make them differen...
TRANSCRIPT Information Architecture is a way of designing an information structure for any system or any process. And the analogy that I l...
AI and Content Strategy Guest: Jeff Coyle In this episode, Seth and Chris talk with Jeff Coyle about how AI is impacting content strateg...
You made investments in marketing technology in order to improve customer experience. But, are they yielding the desired results? Are custom...
I have been trying to upgrade my iPhone for the past two months. You would think that would be simple — I would log into my account that I h...
During the course of our clients' digital transformation projects it is common to be talking about the technologies and tools that need to e...
New Science - Pattern Discovery Guest: Mark Anderson In this episode, Seth and Chris talk with Mark Anderson about the new field of patt...
Consumer concerns and new regulations have put purveyors and users of third party data on notice that this source of data may soon be extinc...
Perspectives on App Dev, AI, Computer Vision & Ethics Guest: Tim Huckaby In this episode, Seth and Chris talk with Tim Huckaby about...
Practical & Scalable Knowledge Graphs Guest: Sean Martin In this episode, Seth and Chris talk with Sean Martin about the development a...
Democratizing AI Guest: Paul Zhao In this episode, Seth and Chris talk with Paul Zhao about making AI more accessible for everyone. Highli...
AI, ML & Customer Experience Guest: Paul Lasserre, Global Segment leader - Applied AI at Amazon Web Services (AWS) In this episode, Se...
If your organization is on a journey of digital transformation you need to intentionally and proactively manage, control and exploit the val...
Synthetic Media Guest: Henrik de Gyor, consultant, podcaster and author of Synthetic Media In this episode, Seth and Chris talk with Henri...
The more quickly customers can find the product they are seeking, the more likely they are to complete a transaction and to return to the si...
You're probably using metrics to determine if your marketing programs are effective. But, have you selected the right metric at each stage o...
AI & SEMANTIC SEARCH Guest: Linda Andersson, Founder & CEO, Artificial Researcher In this episode, Seth and Chris talk with Linda ...
Understanding, anticipating and responding to the wants, needs and behaviors of your customer is the competitive battlefield of 2022. Howeve...
2021 was a continuation of an extraordinary time. While the pandemic continued with cycles, waves and variants, businesses and individuals ...
AI & Machine Learning in Media & Entertainment Guest: Adam Sutherland, WW BD Lead - Data Science and Analytics for Media & Enter...
Bringing a Google-like Search Experience to the Enterprise Guest: Massood Zarrabian, CEO, BA Insight In this episode, Seth and Chris tal...
A few years back, I was attending an executive presentation of project findings and recommendations for an outdoor products manufacturing co...
When you consider how customers interact with organizations these days, it quickly becomes apparent that much of that interaction is through...
Personalization comes in multiple shapes and forms, many of which businesses can put to effective use. But they shouldn't make the mistake o...
Today your ecommerce customers expect to be shown recommendations as they browse your product catalog. But, “most popular” is a filter that ...
In this presentation Seth Earley discusses: AI as technical evolution Why AI matters to call centers Prerequisites for success Example focus...
Using Out of the Box AI Tools to Enhance Marketing Operations Guest: Mike Kaput, Chief Content Officer, Marketing AI Institute About thi...
Omnichannel Virtual Assistants Guest: Chris Featherstone About this episode Many companies are turning to chatbots and virtual assista...
When supported by an appropriate information architecture and designed with a deep understanding of the customer, virtual assistants can acc...
Hosts: Seth Earley, EIS, and Chris Featherstone, AWS Guest: Mike Kaput, Marketing AI Institute In this conversation, Seth and Chris talk a...
Most organizations are realizing that understanding and embracing the sea change that is impacting the marketing function will mean the diff...
Is AI driving digital transformation? Or is digital transformation driving the adoption of AI? Are they synergistic, or just getting in the ...
Many companies are turning to chatbots and virtual assistants to improve customer experience and increase operational efficiency. In the pas...
How does knowledge architecture help with automating customer interactions? Automating routine interactions can provide consistency, speed,...
Taxonomy is a critical component of data-driven applications and processes, but implementing and sustaining a program can pose a challenge. ...
This article by Seth Earley originally appeared on CXBuzz. Quick Summary Research has shown that better engaged employees provide a better e...
Taxonomy is a key part of the navigation that aids customers in finding the product they are looking to research or buy. There are differen...
Recorded - available as on demand webcast AI is plagued by inflated and unrealistic expectations due to a lack of broad understanding of thi...
Quick Summary Too often, digital transformations have an unintended consequence of fragmenting knowledge rather than consolidating it. This ...
There are many manufacturers who have started to take the leap forward in the digital space, but there are still a great number who rely sol...
Speakers Seth Earley and Dave Skrobela dive into the many ways that well designed product information attributes can drive your chatbog di...
Harness the Power of Artificial Intelligence to Drive Extraordinary Competitive Advantage Seth Earley, Founder & CEO of Earley Informati...
AI works best when humans are in the loop. Knowledge communities can provide a robust flow of information that supports and continuously ref...
Face it, the greatest products are still not going to sell if people can’t easily find them, which is why faceted search, or guided navigati...
Look at the most successful organizations and what stands out is an ability to react quickly to changing markets. This agility is the result...
To compete in today’s digital marketplace, B2B manufacturers and distributors must offer customers an experience similar to those offered by...
Today, every B2B is subject to similar expectations as top-tier B2C brands: providing customers with multiple channels in which to order, m...
Product taxonomies are critical to the customer experience on ecommerce platforms, marketplaces and websites. In order for customers to find...
RECORDED WEBCAST AVAILABLE We still hear it today – executives ask “Why do we need a taxonomy?” Then the various follow-ons : “Can’t we just...
An effective customer engagement strategy is table stakes to compete in both the B2C and B2B markets today. Top brands commit to being custo...
A comprehensive customer engagement strategy is the most strategic competitive differentiator for organizations today. To successfully compe...
Product data management (PDM) is a crucial investment that top performers in the market have made to make their product information more fin...
Visual search has been gaining a lot of momentum. Product images are of course provided on websites to assure purchasers that they have sele...
Product data management and product information management might sound like the same thing – how different is product data from product info...
Why is stakeholder communication important? Once you have initial buy-in for a PIM project, how do you encourage the people who have an inte...
Modern-day companies are overwhelmed with data. Whether it's decades of product information or customer conversation history, there is no sh...
Knowledge management has gone through many cycles of popularity during which its value was alternately recognized or rejected. Most recently...
Recorded - available as on demand webcast There is an ever increasing focus on reducing customer support costs while improving customer sati...
This article by Seth Earley was originally published on MDM.COM. Machine learning and AI programs run on data. The quality and reliability o...
Recorded - available as on demand webcast Visual search – the ability to search your product catalog and supply chain based on a photo taken...
Nowhere is the case for metrics stronger than in digital transformations. The most sweeping and comprehensive transformations are the most e...
This Article by Seth Earley was originally published on SmartIndustry. Manufacturing 4.0 is exciting stuff, promising great value, but we mu...
The pandemic was a trigger for changing work patterns and driving online behaviors that have become permanent - that it not only accelerated...
This Article originally appeared on MDM.com on February 8, 2021. Any distribution organization that sells a solution with many options, comp...
Recorded - available as on demand webcast Human resource management teams have been through a lot over the last year as they have coped with...
Is the money your company spending on product information management paying off? How do you know where you should invest? If you are not sur...
This Article originally appeared on Modern Distribution Management on March 22, 2021. You all know what they say, “Data is king.” But how do...
With the acceleration of digital transformations brought on by the COVID-19 pandemic, almost every organization is facing challenges in how ...
This Article originally appeared on Reworked on March 1, 2021. Human resources doesn’t always have a say when it comes to technology initiat...
This article originally appeared on RTInsights. Remember, there is no AI without IA. Make sure that information architecture works and your ...
Digital Transformation (DT) and Customer Data Platforms (CDPs) both entail a great deal of confusing, ambiguous and catch-all terminology th...
A new PIM system costs a lot of money, but is also a huge asset. It allows a company to organize its product data, which is almost as import...
Recorded - available as on demand webcast While most organizations engaging in B2B or B2C commerce understand the intuitive value of product...
Seth Earley joins Dr. Sharon Jones on her podcast "Coding the Future" for a wide ranging conversation about creating the data driven enterpr...
The online experience can be directly correlated to the quality of the product data in your key systems. Grocery has lagged behind other sec...
This article originally appeared on The European Business Review on January 21, 2021 Successful marketing depends on delivering the appropri...
This Article originally appeared on Customer Contact Advisor on January 22, 2021. We’ve all been there: waiting for a support rep and provid...
A Product Information Management (PIM) system provides a central location for product data that is used in downstream systems. It is where y...
Any organization that sells a solution with many options, components, or parts has a significant challenge when it comes to providing docume...
This Article was originally published on CustomerThink. Aligning AI’s capability with your sales team Artificial intelligence has the potent...
Recorded - available as on demand webcast Organizations are investing in product data to support eCommerce and a more personalized experienc...
Recorded - available as on demand webcast If internet search worked like enterprise search, who would use it? For years, enterprise users ha...
Governance is a program used to ensure data is being managed efficiently. There are many aspects of governance that should be considered whe...
CMSWire published "Why Some Marketers Are Leery of Analytics" on December 2, 2020 quoting Seth Earley: “Lack of the digital machinery that ...
This Article originally appeared on CMSWire. Everyone has digital transformation on their radar, but its meaning has been lost in the midst ...
Online marketplaces, social media, mobile technologies and new shopper journeys have transformed the way that buyers make purchase decisions...
This Authority Magazine interview with Seth Earley was published on November 13, 2020: 5 Things You Need To Know To Create A Highly Successf...
Recorded - available as on demand webcast Customer Data Platforms, software that creates a persistent, unified customer database that is acc...
Seth Earley, Founder & CEO of Earley Information Science and author of the award winning book, "The AI Powered Enterprise" explains what...
This Article was originally published on CustomerThink. Quick Summary Frequently transformations seek to address end to end value chains. T...
As executives look for ways to improve the customer experience, it is important to realize that a good customer experience assumes you have ...
Seth Earley, Founder & CEO of Earley Information Science and author of the award winning book, "The AI Powered Enterprise" explains how ...
Recorded - available as on demand webcast For many companies digital sales are outpacing sales from other channels as customers do more and ...
This article was originally published on CEOWORLD magazine. Every CEO has been through or has planned more than one “digital transformation”...
You wouldn’t go to a general practitioner for brain surgery, nor would you go to a brain surgeon for an orthopedic operation. Doctors are s...
Podcast: The Fourth Industrial Revolution interviewed Seth Earley for its episode "AI Has Failed To Deliver On Its Promises" published on Se...
Product data and information architecture experts, Chantal Schweizer and Dave Skrobela, from Earley Information Science, walk through the el...
There are many famous quotes that tell you to “Just Do It” (Nike Slogan), “Start before you’re ready. Don’t prepare, begin.” (Mel Robbins*) ...
Not all PIM software packages are equal, there is not a one size fits all answer. Every company is different, has different requirements an...
This Article originally appeared on ClickZ. I have spent more than 25 years researching and implementing AI technologies — from the days of ...
Artificial Intelligences (AI) for HR is still in its early stages, but it can provide new efficiencies and greater effectiveness around th...
Seth Earley, Founder & CEO of Earley Information Science and author of the award winning book, "The AI Powered Enterprise" explains what...
We know how we want our companies to work. Enterprises ought to be customer-focused, responsive, and digital. They should deliver to each em...
This Article originally appeared in HR.com on June 17, 2020. Hiring has much in common with selling. We want to find the ideal person to sel...
Recorded - available as on demand webcast To be competitive in today’s data-driven world, it is more important than ever to make use of all ...
inBusinessGreaterPheonix printed an excerpt from Seth Earley's book, "The AI-Powered Enterprise" as an Articles titled Harness the Power of ...
There is an ever increasing focus on reducing customer support costs while improving customer satisfaction. While these appear to be confli...
Quite a few companies are actively experimenting with AI projects, but not many are in full production. Successful AI projects must have cer...
There are two primary approaches to powering AI. One is through machine learning, in which AI systems learn from examples. We hear a great d...
More organizations than ever are working to implement digital transformations, but stepping back to understand the critical steps can be dif...
Human Resource Executive published an Articles "Exploring AI? Plan, understand and control" on May 2,2020 including this with a quote from S...
Recorded - available as on demand webcast Join authors and AI experts Seth Earley and Tom Davenport for a discussion of how to get AI to suc...
Over the years, many definitions of AI have emerged, and a lot of them are misleading--particularly the ones that describe AI as the creatio...
This Article was originally published on HR.com. PCL Construction is a family of companies that build massive projects like bridges, office ...
TechTarget SearchEnterpriseAI published an Articles "Importance of AI in the business quest for data-driven operations" on April 28,2020 inc...
TechTarget SearchEnterpriseAI published an Articles "5 AI risks businesses must confront and how to address them" on April 28,2020 including...
This Article was published in Harvard Business Review. Every big company now manages a proliferation of sites, apps, and technology systems ...
Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...
Information Week published the Articles "AI Hot Spots: Where Is Artificial Intelligence Heading Now?" on March 9, 2020 with several quotes f...
Knowledge management is experiencing a resurgence because of the growing awareness that not only can it solve current problems, but it can a...
This article was originally published in Analytics Magazine on April 10, 2020. The pandemic will lead to a recession. In a recession, compan...
Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...
This Article originally appeared in CustomerThink. In customer experience, the most difficult challenge is the gap between desire and execut...
With the current crisis, organizations are finding that they have to quickly enable remote work. For some organizations this is not a big s...
How can you use analytics to understand and optimize your taxonomy to drive high-performance eCommerce? Three key metric sets help us unders...
The Enterprisers Project, a community helping CIOs and IT leaders solve problems, published the Articles "8 Reasons AI Projects Fail" on Mar...
This Article originally appeared in E-Commerce Times. We've been promised, repeatedly, that artificial intelligence would revolutionize e-co...
This Article originally appeared on TDWI Upside. We know how we want our companies to work. Enterprises ought to be customer-focused, respon...
Big Data Quarterly interviewed Seth Earley about ontologies, which is a central theme to his book "The AI-Powered Enterprise," for an articl...
Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...
There was a time when “customer experience” was defined by a combination of buyer persona attributes, market segment data and customer purch...
Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...
The importance of information governance is recognized by most organizations, both for its operational value and its role in supporting such...
In a poll we conducted during our webinar on “How Ontologies Drive Digital Transformation,” only 16% of the participants had developed ontol...
Everyone is talking about digital transformation, but few organizations are implementing it in a practical way. Digital transformation requi...
Recorded - available as on demand webcast Knowledge management (KM) and artificial intelligence (AI) have both gone through booms and busts—...
Digital transformations are all around us – technology innovation is enabling new applications, new insights and new operating models that a...
The display taxonomy on an ecommerce website is the backbone of the customer experience. It provides the structure, navigation paths, breadc...
Recorded - available as on demand webcast Ontologies are getting more attention these days as a mechanism to support content, customer exper...
In our last few blogs we’ve been focusing a lot on taxonomies and taxonomy design for ecommerce sites. In this blog we will shift gears a b...
Recorded - available as on demand webcast Using analytics to understand and optimize your Taxonomy to drive high-performance eCommerce. In t...
Recorded - available as on demand webcast When designing a display taxonomy, many sites lose track of the customer journey at *each step* in...
Recorded - available as on demand webcast It’s hard enough to design and implement a ‘garden variety’ product information management (PIM) p...
Recorded - available as on demand webcast Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and mainta...
Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common. They ...
Recorded - available as on demand webcast Digital commerce experts, Jason Hein and Chantal Schweizer, share insider best practices for maxim...
In this age of digital transformation, organizations compete on their data. Every interaction, whether internal to the company or external,...
Many product taxonomies start with good intentions but are corrupted over time by a proliferation of “miscellaneous” nodes – virtual “junk d...
Recorded - available as on demand webcast Many product taxonomies start with good intentions but are corrupted over time by a proliferation ...
Or, How to Get More Than 1000 Words From Your Product Images. Images are powerful and becoming more vital to online success as B2B customers...
Recorded - available as on demand webcast In this conversation, our digital commerce experts walks through the impact that product images ha...
Mutual Exclusivity is an organizing principle for taxonomies which requires every SKU in your product catalog have one (and only one) place ...
Many companies that have made large investments in enterprise search engines discover that users still scroll through extensive results sets...
Recorded - available as on demand webcast In this 15 minute - no B.S. - session, our digital commerce experts will use real world examples t...
Recorded - available as on demand webcast Product content will make or break your digital commerce user experience. But what does that reall...
The pressure is on for B2B distributors to up their online game as millennials, who are digital natives, are increasingly becoming their buy...
Recorded session -- view the webcast. The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valu...
Recorded - available as on demand webcast Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimble...
Recorded - available as on demand webcast Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind...
This blog originally appeared on the MDM.com. When was the last time you went shopping for something intangible? Where instead of being able...
Seth Earley, Founder & CEO of Earley Information Science, makes the case that information architecture is fundamental to a successful AI...
Recorded - available as on demand webcast What does it take to successfully deliver a digital experience for the B2B market? While the whole...
Recorded - available as on demand webcast Business agility rests upon a well-architected environment of business processes, workflows, and c...
This paper originally appeared in the March 2019 issue of the Journal of Applied Marketing Analytics (JAMA). This paper explores a number of...
Recorded - available as on demand webcast Artificial Intelligence (AI) for organizations of all sizes is becoming more practical every day. ...
Digital commerce leaders have made the mental shift from “what products do I sell?” to “how do my customers want to buy from me?” – savvy si...
Recorded - available as on demand webcast The age of customer-driven, Artificial Intelligence (AI)-powered enterprises is here, and B2B/B2C ...
Your customers are in control. They demand a personalized, accurate, and fulfilling journey with your enterprise, whenever and wherever they...
Recorded - available as on demand webcast We’ve all heard it – digital transformation is coming for us. From how our customers and partners ...
Information managers need to be able to quantify the value of information curation, because otherwise justifying its cost can be difficult. ...
Recorded - available as on demand webcast Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling functio...
Many life events can justifiably be called a transformation, and their effect is pervasive. Moving to another country, for example, may requ...
Let’s face it, the value of a taxonomy isn’t inherently obvious to everyone. Some people have to be convinced that a taxonomy can help them ...
“There’s No Budget for the Common Good” Organizations have been using digital technologies for decades, but the last several years have seen...
A great deal of attention is being given to digital transformation. According to Forrester, “Seventy-four percent of business executives say...
We’ve all heard it – digital transformation is coming for us. From how our customers engage with us, to how our partners leverage us, and ho...
In a slight departure from our previous article on proactively (and tactically) preparing for a product data transformation, let’s explore s...
As your business and product data complexity grows, so too may your need for an enhanced Product Information Management (PIM) system that ac...
These days, no matter what industry you operate in, your competitive advantage depends on the quality of the data that is flowing through yo...
How to integrate Content, Product Data and Knowledge to Meet Your Customer’s Needs Organizations are continuing the never-ending journey of ...
Recorded - available as on demand webcast In the early text-based, green-screen days of computers we talked about building a “GUI” – a Graph...
(or, how to keep Amazon and Walmart from eating your lunch – and dinner) With Amazon’s acquisition of Whole Foods Market just a few short mo...
I attended a conference a while back about the future of the digital worker and the use of artificial intelligence. I came to the event wit...
Through the power of attributes across product, customer, content, and asset domains. Applying customer and journey context means serving up...
Two very interesting and seemingly contradictory trends are taking place in the information landscape. On the one hand, technologies are ev...
Recorded - available as on demand webcast B2B buyers' expectations continue to escalate, leaving many customers nonplussed when your digital...
What executives need to understand is the data, content and knowledge that feeds AI and machine learning algorithms are more important than ...
In 2012, IBM estimated that the number of devices that were expected to be connected to the internet by 2015 would be in 1 trillion. It tur...
WATCH: Knowledge Engineering, Knowledge Management, and Chatbots This webinar resulted in several great questions that we were unable to get...
Recorded - available as on demand webcast How AI leverages knowledge assets for customer experience, conversational search, retrieval and co...
EIS was recently engaged by a client who needed an enterprise approach for addressing search and information access challenges. Like many l...
CDPs are increasingly essential to integrated digital marketing programs. Deploying these technologies reveals gaps and challenges throughou...
Recorded - available as on demand webcast Though media, analysts and vendors are ushering in the AI revolution with gusto, the reality in mo...
While Artificial Intelligence (AI) still has an air of mystery about it experiments with machine intelligence tools and AI applications are ...
This Article originally appeared in the November/December 2017 issue of IT Pro, published by the IEEE Computer Society. Despite all the inve...
Recorded - available as on demand webcast Why don’t we hear more stories about companies that are delivering a truly unified customer experi...
I recently came across an article from ZD Net that contained an interview with Stephen Pratt, CEO of AI solution provider Noodle.ai. In the...
Quick Summary The digital experience is comprised entirely of data. The mobile device effectively becomes the sales person. In the physical...
This Article originally appeared in the July/August 2017 issue of IT Pro, published by the IEEE Computer Society. Most of the work that data...
I was invited to write an article for TeleTech's quarterly publication Customer Strategist called "Five Myths about Artificial Intelligence"...
Recorded - available as on demand webcast A good digital experience is about facilitating information flows between the organization and its...
Covid Is Accelerating Transformation of the Grocery Industry The grocery industry is the last major retail sector to seriously address consu...
AI-driven personalization holds a lot of promise for marketers. However, few have managed to put the promise into practice because the leap ...
Herding cats. Lack of management support. Not my job. A distraction. So much governance behavior can be described as a “people problem,” whe...
Knowledge is continually evolving, with new designs and discoveries leading to innovation across all industries. Sellers of technical produc...
Taxonomies have evolved over the years from being a way to navigate a website to providing the underpinnings of advanced ecommerce innovatio...
Recorded - available as on demand webcast Implementing Product Information Management (PIM) in any organization is complex. Getting consensu...
So, your digital merchandising team needs some help with their online customer experience. That's great! The first step is admitting you hav...
Knowledge management is undergoing a renaissance. However, it is not being called knowledge management. Instead, it is hiding under the co...
Recorded - available as on demand webcast They follow process, document their work in the CRM, never ask for raises and don’t complain. The...
This Article originally appeared in the May/June 2017 issue of IT Pro, published by the IEEE Computer Society. This Article is one in a seri...
One of the challenges of the information age is helping people find things. There are many ways to do this, but they all boil down to improv...
When I speak to CIO’s and CTO’s, they are grappling with two things: Staying up to date with new capabilities that the business either want...
Recorded - available as on demand webcast In the past year, several large banks have already started building and delivering Chatbot solutio...
We have been seeing significant progress in the field of machine learning – programs that “learn” as they process information in order to pr...
Recorded - available as on demand webcast The lack of patient adherence to prescribed medications and post-procedure care instructions is cr...
Recorded - available as on demand webcast What works, what doesn't and what organizations need for success A survey of 100 information manag...
It is time to start thinking about knowledge management differently by going back to basics. Many new and emerging means of leveraging knowl...
Recorded - available as on demand webcast Your customers have rising expectations about their digital experience across every channel and to...
This Article originally appeared in ITProfessional Magazine. "In the last issue of IT Professional, I discussed the role of the chief data...
Digital transformation as a concept has lost a lot of its meaning and has become a catch-all for many types of information initiatives. Wha...
One of the biggest challenges of bringing artificial intelligence (AI) into enterprise search is simply getting it in the door. The people ...
Artificial intelligence (AI) promises to deliver enterprises higher efficiency, increased accuracy and greater utilization of corporate info...
Artificial intelligence (AI) isn't a new magic concept. AI has been kicking around for a while now, though many associate the concept with ...
Recorded - available as on demand webcast The CDO is a relatively new role. In some organizations the CDO is a key interface with the rest ...
The term “taxonomy” is used in many ways, and therefore can be confusing. Taxonomy has many use cases and many different functions. Google ...
In order to make sense of the dizzying array of marketing technology options, people have turned to graphical representations of the tools t...
Organizations are maturing in their understanding of knowledge management. But true engagement and acceptance is still a major obstacle to ...
Recorded - available as on demand webcast Chatbots are increasingly part of the customer experience – whether to facilitate a new transactio...
We get asked this question a lot-what is the difference between taxonomy and ontology? In this post we will share some examples that will h...
This Article originally appeared in ITProfessional Magazine. "Data lakes” has become the new buzzword for organizations dealing with never...
Recorded - available as on demand webcast Is your knowledge management system like a superhighway without adequate on-ramps? In other words,...
Our information landscape is changing faster than ever – solving problems in the short term while preparing for the future requires a differ...
When I was checking out definitions online, I saw that it was hard to find the whole set I was looking for in one place and that most of the...
This Article originally appeared on CMSWire.com. The introduction of information technology promised new heights of efficiency and quality i...
Recorded - available as on demand webcast How to make your content work with the new marketing technology The new generation of marketing so...
Governance is essential to product information and taxonomy management. Governance ensures consistency, accuracy and adherence to the brands...
In the age of observational outcomes, skyrocketing healthcare costs and personalized medicine, applied knowledge impacts every aspect of the...
Governance is often thought of as a boring endeavor - a tedious activity that is needed for compliance but is neither innovative nor creativ...
There may have been a day when a B2B sales organization could get away with ignoring their website. But, in an age when everyone judges the...
Recorded - available as on demand webcast Today, information is the new currency. This has changed the rules for how most companies do busi...
At the Opus Research (@opusresearch) Intelligent Virtual Assistant Conference in San Francisco this week, I heard from vendors, analysts, gu...
This Article originally appeared on CMSWire.com. In an ideal world, enterprise information management (EIM) systems provide every employee w...
This Article originally appeared on CMSWire.com. Consistent, relevant customer experiences don't happen by accident. They rely on setting a...
An insights-driven organization makes decisions about its customers based on data, primarily internal data. This concept goes beyond custome...
This Article first appeared on ChiefExecutive.net. Because all consumers shop and buy online, B2B sites are expected to have the same capabi...
Every house has one: The junk drawer. The place you shove things when you are not quite sure where to put them or whether to keep them. Most...
Recorded - available as on demand webcast Brands and retailers are faced with a dilemma: how can I comply with product attribute standards a...
Ask Google, Facebook, Uber or any of the $billion startups (the so called unicorns) out there if metadata runs the world. A friend sent me ...
If you’re a B2B distributor that’s been around for a while, then you probably grew up in a specific vertical and developed a reputation with...
The proper use of product relationships can really build the sale. Recently I was shopping online for some stain for a furniture refinishing...
This Article originally appeared in IT Pro, published by the IEEE Computer Society. Artificial intelligence (AI) is increasingly hyped by ve...
This Article originally appeared in the Harvard Business Review. Artificial intelligence is hot, but also daunting. The latest advances — kn...
This Article first appeared on CMSWire. Gone are the days when a brand could get away with a mobile experience that's a miniaturized version...
Recorded - available as on demand webcast Turing test or no Turing test, Intelligent Virtual Assistants are here to stay. As more and more o...
What do curated content, personalization and machine learning have in common? Personalization is all about giving people appropriate inform...
Recorded - available as on demand webcast Your site is under constant scrutiny by Google, and much of your content strategy is geared toward...
If you’re like most B2B manufacturers or distributors, you’re taking a page from the B2C playbook and you’re building out the product experi...
You no doubt have heard about cognitive computing and see the inroads that AI is making in daily life as one technology company after anothe...
This Article was originally published in KMWorld Magazine and online. Using “intranet in a box” preconfigured offerings to get more from Sh...
Companies make use of many taxonomies to organize information about their product line. One of the most important of these is the display ta...
This Article originally appeared ITProfessional Magazine. Information governance does not typically receive the needed attention and resou...
Recorded - available as on demand webcast Personalization has been the big promise for the past 15 years. CMS vendors, design agencies and c...
This Article originally appeared on CMSWire. Some knowledge workers fear they are next in line to be made obsolete by artificial intelligenc...
What do we mean by “semantic tagging”? Isn’t that just tagging? The answer is yes and no. Semantics refers to the study of meaning. Taggin...
Congratulations! You just selected a business intelligence tool. This product or platform will be either a new undertaking in your company ...
“If artificial intelligence has its way, discounting could disappear, thanks to software that tells retailers exactly what and how many prod...
Recorded - available as on demand webcast Search for the enterprise seems to have hit a wall. Bad search is the top complaint of users inter...
Back in 2016 residents of a property an hour’s drive from Wichita, Kansas, were suffering through some very strange and unpredictable activi...
This Article was originally published on CMSWire. When I hear about Digital Transformation initiatives, I think back to when people consider...
This Article originally appeared in IT Pro, published by the IEEE Computer Society. Space is big. Really, really big. And the data involved ...
This article originally appeared in KMWorld Magazine. Cognitive computing is real. It is here now, and as time goes on, it is only going t...
I was just given an Amazon Echo as a gift and was very excited to connect it and set it up. For those of you less familiar with Echo, it is ...
Today’s shoppers are visually-influenced, and simultaneously engaging across a greater variety of touch points than ever before. Rising comp...
Recorded - available as on demand webcast Analytics and big data are the buzzwords de jour. But what is meaningful and how can success be me...
This Article originally appeared on CMSWire.com. Every CIO has heard about the promise of Big Data – gleaning new insights from customers, m...
Intelligent Virtual Assistants are capturing market share rapidly. As analytics and AI technologies scale, and as some standard models begin...
Recorded - available as on demand webcast Engaging with customers and providing an excellent customer experience depends on several capabili...
Do you have a roadmap to guide your digital transformation? Does it lay a solid foundation for the successful transition to your vision of a...
Recorded - available as on demand webcast Cognitive computing is tool that can be used to enable intelligent virtual assistants to perform a...
Our family recently came across the book The Life-Changing Magic of Tidying Up by Marie Kondo, a best-selling life-changing book about simpl...
The complexity of the B2B sales process has been a barrier to the adoption of digital commerce. However, B2B firms are now joining the race ...
A very common complaint from people using content management systems is “Search doesn’t work.” Now, that’s a broad statement and probably ne...
Recorded - available as on demand webcast Governance is the glue that holds various content, knowledge and data management initiatives toget...
Recorded - available as on demand webcast Enterprise Search can be complicated, confusing and time-consuming. According to IDC, 36% of a kno...
When an office supplies chain found that in-store sales were lagging, a series of strategic decisions were made to improve the top and botto...
Knowledge management portals have gone in and out of style over the years. Portals were the rage back in the early 90’s, promising the “int...
Recorded - available as on demand webcast 96% of businesses fail to unlock the full potential of their data. Traditional approaches to enter...
Recorded - available as on demand webcast Journey mapping is an essential part of understanding and optimizing the customer experience at ea...
This Article originally appeared in KMWorld Magazine. Personalization is one incarnation of a longstanding objective that embodies the essen...
Recorded - available as on demand webcast Every organization has a different level of digital commerce maturity. Some are highly advanced in...
As technologies evolve and processes are digitized, the marketing and customer experience function is being transformed. Whether this trans...
Digital Marketing is the subject and focus of so many things nowadays that many have come to accept the axiom that “all marketing is digital...
When EIS evaluates an ecommerce website we judge it according to a collection of heuristics. A heuristic gives us a way to compare what is ...
This Article originally appeared in KMWorld Magazine. According to technology publisher Tech Target[i], “Cognitive computing is “the simulat...
Sometimes a business problem that sounds simple to solve turns out to be a major challenge. For example, getting a count of a company’s cust...
While predictions are difficult to make, especially about the future, there is no doubt that technical capabilities in the field of making c...
So we’ve all heard the term “big data” by this point - lots and lots of data coming from many sources, some of them disparate, most of them ...
Recorded - available as on demand webcast Building a digital transformation roadmap requires a clear vision for where your digital business ...
To maximize your customer's experience, a 360-degree view must be compiled from customer data that touches every part of your organization. ...
Product Taxonomies, on the whole, are iterative in nature. If your company starts selling products it's never sold before, you might need to...
Recorded - available as on demand webcast Providing the best possible customer experience and streamlining the buying process with relevant,...
Recorded - available as on demand webcast What’s in your marketing technology stack? How will you choose from 2,000 or so vendors as you bui...
Recorded - available as on demand webcast In today’s competitive online retail marketplace, winning is defined by a retailer’s ability to di...
After a prospective customer has gone through an Internet search, successfully arrived at your company’s website, and searched for the speci...
This Article first appeared in CMSWire. Marketing clouds are trying to achieve convergence among all of the digital marketing elements. Bu...
Given that few people go beyond the first page or two of search results, most organizations find that the incentive is high for using every ...
"Master Data, enterprise architecture and digital transformation begin with a conceptual view of the enterprise." In the online world, a gre...
From an ecommerce perspective, search is an essential ingredient in the digital marketing formula for attracting visitors and converting the...
Recorded - available as on demand webcast If you have not optimized site search on your digital commerce site, you are losing money. Accordi...
Site search is an often-overlooked weapon in the digital arsenal available to Internet retailers. However, site search is becoming a much hi...
Recorded - available as on demand webcast Analytics can tell us a great deal about how your customers are responding to messaging, how they ...
Recorded - available as on demand webcast Analytics is particularly challenging because the specialized nature of tools and approaches make ...
Most marketing people involved in marketing technology (also referred to as “martech”) are by now familiar with the Lumascape technology lan...
Recorded - available as on demand webcast One area that is receiving an inordinate amount of attention and resourcing is that which drives m...
This Articles originally appeared in ITProfessional Magazine, Jan/Feb 2015. Our increasingly connected world, combined with low-cost sensors...
Recorded - available as on demand webcast With the Internet of Things, distributed intelligence will allow for automated replenishment which...
Since entering this profession (information management), I have been amused by the expression “comparing apples and oranges,” which is used ...
Recorded - available as on demand webcast As programs and devices get smarter, special purpose applications will become more adaptable and s...
Analytics is undergoing a revolution in tools, technologies, applications and adoption. The industry is rapidly evolving and organizations ...
This article was originally published on CMSWire. Mobile is a lifestyle, not a channel. So the value of mobile devices will emerge most stro...
Here’s a short piece of advice for the practicing taxonomists out there: Try to avoid concatenated labels. Concatenated labels are those cat...
Winning in today’s competitive retail marketplace is defined by the ability to truly differentiate the digital experience at all touch point...
In today’s world of content and data coming from multiple sources and in multiple formats, the idea of aggregate content is one of much disc...
In today’s highly competitive and ubiquitous ecommerce environment, offering a fresh and personalized experience is more critical than ever....
Relevant, personalized content can significantly improve outcomes and improve revenue—some organizations have reported uplift of 70% for pro...
There was a time when digital transformation was considered a strategic vision for how organizations evolve from a traditional model of cust...
“Big Data” has become one of the hottest topics in both information science and corporate settings alike. As the internet and its amount of...
An article in the Harvard Business Review online entitled “Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t)” addressed co...
Many of today’s ecommerce platforms offer the ability to create and curate search suggestions using type-ahead lists within the search box. ...
In many organizations SharePoint is the Enterprise Content Management (ECM) system of choice. Success requires framing a consistent enterpri...
I just returned from a working session with a large retail client, during which we discussed ways to begin the next phase of their content s...
IDC’s research report on knowledge workers and information findability is often quoted when people are trying to build the business case for...
It’s easy to argue that today’s information technologies accelerate the speed at which enterprises make decisions, process information, and ...
This Article originally appeared in CMSWire. Under pressure from pure play e-Tailers such as Amazon and eBay, brick and mortar retailers are...
This Article was originally published in IT Professional. “Software is eating the world” is a famous quote from investor and software engine...
Building shared understanding and a common vision is part of the process. One of our enterprise customers is a large retail organization th...
Last year a client asked us to integrate web analytics into their Intelligent Assistant to measure how much it was being used. The request c...
This article originally appeared in IT Professional. There’s a lot of noise and nonsense about so-called big data, especially about its rol...
This article originally appeared in KMWorld Magazine. Pragmatic Steps to Deploying Next-Generation, Search-Based Applications Called “Intell...
Metadata gives information meaning. Metadata is therefore the basis for monetizing information, because the ability to monetize depends on a...
Organizations from large enterprises to one-man shops are in the midst of a digital transformation. Some gladly embrace the change. Others ...
Much has been done to advance the efficiency and effectiveness of field service delivery – smarter parts inventory management, intelligent r...
Creating clear, concise service procedures is the first step toward driving consistent service technician performance. After all, how can we...
Whether your mobile development strategy includes native apps, hybrid applications or mobile optimized websites, the bottom line in mobile d...
There are four key agility levers that drive more engaging and profitable relationships with consumers. Businesses have the opportunities t...
If the name Garrison Keillor rings a bell, you know that in Lake Wobegon, “all the children are above average.” “We just want you to be aver...
There’s a lot of noise and nonsense about so-called Big Data, especially about its role in the new and exciting field of “predictive analyti...
In part one of this two-part series, we discussed what was new about analytics. The insurance industry has been using analytics in various ...
The story of the blind men and the elephant illustrates how a limited perspective can lead to erroneous conclusions. Big Data can create th...
"Intelligent assistants recognize what users are looking for; and provide precise and relevant answers." How do you go from the search syste...
We often think of search results as a list of links to documents or webpages. The more precise and relevant the better. But that’s not rea...
In part one of this series, we discussed the complexity of customer processes and interactions that result from the complexities of internal...
We all like to believe that knowledge is important, and possibly even accurate as well. Once that knowledge is documented, however, its valu...
How do you know your work is any good? And I mean, really know? (This is the second post in my Heuristics and Empirics series. You can find ...
Semantics is the study of meaning. So a semantic search is one which “seeks to improve search accuracy by understanding searcher intent and ...
A simple question -- How do you know when you’re right? – led me down a long and treacherous path of self-discovery. The truth is that it is...
In part one of this two part series on customer experience and analytics for financial companies, we’ll explore the nature of the customer j...
Intranet solutions that delight users require the right information architecture (IA): taxonomy, metadata, and navigation design. They also...
Look up ‘DITA’ in the Acronym Dictionary and you’ll find 6 different definitions. Even knowing what the letters stand for (*) doesn’t put u...
Metadata in the news? Who would have thought that metadata would be explained to the public through mainstream media outlets? Nearly ever...
I returned from a terrific conference - Confab – the brainchild of Kristina Halverson of Braintraffic. There were over 600 attendees and the...
My initial title for this was “Why Enterprise Integration Matters”. This seems like an obvious statement. Of course it matters. It’s like sa...
Digital Asset Management has a particular meaning with regard to classes of technology. The term usually refers to the management of rich m...
I was in a meeting with a client discussing the approach to Information Architecture – how to develop scenarios and use cases for a target a...