First Party Data: The New Imperative

The need for accurate data to support digital transformation and the emergence of new restrictions on the use of third-party data have prompted many companies to focus their attention on first party data.

In this white paper we provide a detailed explanation of each category of data, along with their advantages and disadvantages. Then we describe how to develop a customer data model that matches the customer’s way of thinking and the role of technology in orchestrating this experience.

Download this white paper to learn more about how we apply the science of organizing information to create more engaging digital experiences.