Recorded - available as on demand webcast
Journey mapping is an essential part of understanding and optimizing the customer experience at each stage of the customer lifecycle. To be effective, your customer journey must be contextualized - personalized - for your buyer’s shopping preferences. How can you provide the most complete, accurate and contextualized experience for your customer’s digital journey? We have assembled an expert panel to discuss the strategies, best practices and real-world examples for contextualizing the customer journey.