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Contextualizing Customer Journeys

Recorded - available as on demand webcast

Journey mapping is an essential part of understanding and optimizing the customer experience at each stage of the customer lifecycle. To be effective, your customer journey must be contextualized - personalized - for your buyer’s shopping preferences. How can you provide the most complete, accurate and contextualized experience for your customer’s digital journey? We have assembled an expert panel to discuss the strategies, best practices and real-world examples for contextualizing the customer journey.

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Seth Earley
Seth Earley
Seth Earley is the Founder & CEO of Earley Information Science and the author of the award winning book The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster, and More Profitable. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. He has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance.

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