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Contextualizing Customer Journeys

Recorded - available as on demand webcast

Journey mapping is an essential part of understanding and optimizing the customer experience at each stage of the customer lifecycle. To be effective, your customer journey must be contextualized - personalized - for your buyer’s shopping preferences. How can you provide the most complete, accurate and contextualized experience for your customer’s digital journey? We have assembled an expert panel to discuss the strategies, best practices and real-world examples for contextualizing the customer journey.

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Seth Earley
Seth Earley
Seth Earley is the Founder & CEO of Earley Information Science and the author of the award winning book The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster, and More Profitable. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. He has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance.

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Transforming Legacy Faceted Search into Personalized Product Discovery The latest in e-commerce trends is the transformation of legacy faceted search into a more personalized experience. By applying semantic reasoning over a knowledge graph, contextual information about a customer can be combined with product data, delivering relevant search results tailored to them. The first half of this webinar is designed for the business executive. We’ll focus on why personalized search is an essential e-commerce ingredient. And we’ll demystify the process of implementing a more personalized product discovery experience for your customers. The second half of the webinar is designed for the data strategist. We’ll cover the data modeling required to build knowledge graphs for successful personalized search. We’ll discuss some real-world cases and cover the steps you can take to get started. Who should attend: Executives who care about e-commerce and the data experts who enable them. Speakers: