6 Part 15 Minute No b.s. series
Digital commerce experts, Jason Hein and Chantal Schweizer, share insider best practices for maximizing your B2B digital experience in this series of short, one-on-one conversations. Each segment is just 15 minutes so we get right to the good stuff.
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1. Impact of Product Data on UX
Product content will make or break your digital commerce user experience. But what does that really mean? In this discussion our digital commerce experts use real world examples to walk through the basics of content strategy, illustrate how product content can be used to differentiate from competitors (for better or worse), and show how various components of your “Product Rulebook” directly impact the users experience.
2. One Product, One Place
In this session, our digital commerce experts use real world examples to explain how and why you should streamline the organization of your products to improve the buyers experience. In this episode, you will learn how to identify organizational principles that help users get to the right product as well as how to properly categorize to avoid extra costs and wasted resources over time.
3. Get More than 1000 Words from Your Product Images
4. Stop Hiding Product in Your Taxonomies
5. The Power and Peril of Global Attributes
6. How Taxonomy Design Can Make or Break the Browsing Experience
When designing a display taxonomy, many sites lose track of the customer journey at *each step* into a lower level. This can negatively impact the user experience – driving users away or inadvertently guiding them to the wrong part of your site. In this discussion, our experts break down the design of design taxonomies and shares some tips and tricks to keep your design user friendly while accelerating discovery.