In this 15 minute - no B.S. - session, our digital commerce experts will use real world examples to explain how and why you should streamline the organization of your products to improve the buyers experience. 

Please join us for this second episode in our six-part series on the Power of Product Data. In this episode, you will learn:

• how to identify organizational principles that help users get to the right product
• how to properly categorize to avoid extra costs and wasted resources over time

Business agility rests upon a well-architected environment of business processes, workflows, and communications. 

So how does taxonomy fit in? It’s everywhere - taxonomy is the foundational building block that improves efficiencies, collaboration, and cost reductions across the enterprise. And the more agile you are, the better opportunity you have to compete and win. 

In this session our panel of experts discuss:

• Industry-agnostic best practices to boost your bottom line and beat your competition through taxonomy design and semantic integration
• How taxonomy design enables customer acquisition, search relevancy, structured data, faster time to market, asset reuse, and more.

In this conversation, our digital commerce experts walks through the impact that product images have on discovery and conversion online and describes a simple approach to differentiating your product images in a way that can scale alongside your business.

Many product taxonomies start with good intentions but are corrupted over time by a proliferation of “miscellaneous” nodes – virtual “junk drawers” that hide product from customers. In this talk, EIS discusses why “junk drawers” can be a problem in taxonomy and shows how to avoid (or at least manage) them for improved customer engagement.

Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common.  They all depend on detailed, accurate and comprehensive product information databases.  Product data is a critical driver for core offerings today, and will be even more critical as organizations innovate across their value chains in the future.

In this session our panel of experts discuss:

• What is enriched product data
• Enhancing your brand position and value to customers
• How enriched product data enables innovation
• Preparedness for interoperability

Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and maintain. “Global” attributes – which are used across all categories – can be a tempting way to simplify content strategy. Here, our digital commerce experts will discuss the advantages and disadvantages of Global Attributes and provide guidance about when (and when not) to use them in your data model.

It’s hard enough to design and implement a ‘garden variety’ product information management (PIM) program. Even at its most base level, figuring out product names, attributes, and building consensus among stakeholders is a monumental challenge.

And as your business and data complexity grows, so too may your need for an enhanced PIM system that that accounts for numerous operating units, separate companies, global operations, and more.

But first, how to judge whether you are ready to jump from your homegrown solution? And if you’re ready to make the jump, what is the best path to ensure that you transition from one system to another successfully?

In this session our expert panel discusses:

• The milestones that signal your readiness to take on a commercial PIM
• Best practices when making the transition to a commercial PIM
• How to align your PIM strategy to a logical data model

When designing a display taxonomy, many sites lose track of the customer journey at *each step* into a lower level. This can negatively impact the user experience – driving users away or inadvertently guiding them to the wrong part of your site. In this discussion, our digital commerce experts break down the design of design taxonomies and shares some tips and tricks to keep your design user friendly while accelerating discovery.