First Party Data: The New Imperative

The need for accurate data to support digital transformation and the emergence of new restrictions on the use of third-party data have promp...

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First Party Data: The New Imperative

The need for accurate data to support digital transformation and the emergence of new restrictions on the use of third-party data have promp...

Leveraging First Party Data – A New Imperative

Consumer concerns and new regulations have put purveyors and users of third party data on notice that this source of data may soon be extinc...

Use Customer and Behavior Data To Create Personalized Experiences

The more quickly customers can find the product they are seeking, the more likely they are to complete a transaction and to return to the si...

[RECORDED] How to Instrument KPIs Throughout the Customer Journey

You're probably using metrics to determine if your marketing programs are effective. But, have you selected the right metric at each stage o...

[RECORDED] First Party Data - Managing and Monetizing the "Data Exhaust" From Your MarTech Stack

Understanding, anticipating and responding to the wants, needs and behaviors of your customer is the competitive battlefield of 2022. Howeve...

5 Proven Strategies That Boost Customer Engagement

An effective customer engagement strategy is table stakes to compete in both the B2C and B2B markets today. Top brands commit to being custo...

The Definitive Guide to Customer Engagement

A comprehensive customer engagement strategy is the most strategic competitive differentiator for organizations today. To successfully compe...

Communication and Collaboration Between CDO and CMO

This paper originally appeared in the March 2019 issue of the Journal of Applied Marketing Analytics (JAMA). This paper explores a number of...

Digital Transformation: What it means

Many life events can justifiably be called a transformation, and their effect is pervasive. Moving to another country, for example, may requ...

Bridging Silos and Managing Change During Digital Transformations

“There’s No Budget for the Common Good” Organizations have been using digital technologies for decades, but the last several years have seen...

What's New-Now-Next in B2B Customer Engagement

Recorded - available as on demand webcast B2B buyers' expectations continue to escalate, leaving many customers nonplussed when your digital...

The Role of a Customer Data Platform

CDPs are increasingly essential to integrated digital marketing programs. Deploying these technologies reveals gaps and challenges throughou...

Enterprise Adoption of AI

While Artificial Intelligence (AI) still has an air of mystery about it experiments with machine intelligence tools and AI applications are ...

The Problem of Personalization: AI-Driven Analytics at Scale

This Article originally appeared in the November/December 2017 issue of IT Pro, published by the IEEE Computer Society. Despite all the inve...

The Customer Data Platform – A Path to a Unified Customer Experience

Recorded - available as on demand webcast Why don’t we hear more stories about companies that are delivering a truly unified customer experi...

Overcoming Personalization Challenges: The Role of the Customer Data Platform

Quick Summary The digital experience is comprised entirely of data.  The mobile device effectively becomes the sales person. In the physical...

The Problem with AI

This Article originally appeared in the July/August 2017 issue of IT Pro, published by the IEEE Computer Society. Most of the work that data...

The Personalization Chasm – From Lab to Production

AI-driven personalization holds a lot of promise for marketers. However, few have managed to put the promise into practice because the leap ...

The Role of the Chief Data Officer - Managing Expectations

This Article originally appeared in the May/June 2017 issue of IT Pro, published by the IEEE Computer Society. This Article is one in a seri...

The Evolving Role of the Chief Data Officer

Recorded - available as on demand webcast The CDO is a relatively new role.  In some organizations the CDO is a key interface with the rest ...

Meaningful Metrics: Aligning Operational Metrics with Marketing and Customer Experience

Recorded - available as on demand webcast Analytics and big data are the buzzwords de jour. But what is meaningful and how can success be me...

Internal Collaboration-Customer Engagement

Recorded - available as on demand webcast Engaging with customers and providing an excellent customer experience depends on several capabili...

Contextualizing Customer Journeys

Recorded - available as on demand webcast Journey mapping is an essential part of understanding and optimizing the customer experience at ea...

Building a Digital Transformation Roadmap

Recorded - available as on demand webcast Building a digital transformation roadmap requires a clear vision for where your digital business ...

MDM - The Key to Successful Customer Experience Management

Recorded - available as on demand webcast Providing the best possible customer experience and streamlining the buying process with relevant,...

Customer Experience Analytics - Developing a Customer Analytics Roadmap

Recorded - available as on demand webcast Analytics can tell us a great deal about how your customers are responding to messaging, how they ...

Using Business Analytics to Drive Higher ROI and Organizational Change

Recorded - available as on demand webcast Analytics is particularly challenging because the specialized nature of tools and approaches make ...

Metrics for Measuring the Customer Experience and Digital Marketing Success

Recorded - available as on demand webcast One area that is receiving an inordinate amount of attention and resourcing is that which drives m...

Mining Business Insights with Big Data Analytics and the Internet of Things

Recorded - available as on demand webcast With the Internet of Things, distributed intelligence will allow for automated replenishment which...

How We Help You Make Your Data Work Harder

At Earley Information Science, we know that data drives digital. Using our field-proven methods, we'll make your data work harder. We want you to be successful and we're ready help wherever you are in your transformation journey—from strategy and design to implementation and optimization.

 
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