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The need for accurate data to support digital transformation and the emergence of new restrictions on the use of third-party data have promp...
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The need for accurate data to support digital transformation and the emergence of new restrictions on the use of third-party data have promp...
Consumer concerns and new regulations have put purveyors and users of third party data on notice that this source of data may soon be extinc...
The more quickly customers can find the product they are seeking, the more likely they are to complete a transaction and to return to the si...
You're probably using metrics to determine if your marketing programs are effective. But, have you selected the right metric at each stage o...
Understanding, anticipating and responding to the wants, needs and behaviors of your customer is the competitive battlefield of 2022. Howeve...
An effective customer engagement strategy is table stakes to compete in both the B2C and B2B markets today. Top brands commit to being custo...
A comprehensive customer engagement strategy is the most strategic competitive differentiator for organizations today. To successfully compe...
This paper originally appeared in the March 2019 issue of the Journal of Applied Marketing Analytics (JAMA). This paper explores a number of...
Many life events can justifiably be called a transformation, and their effect is pervasive. Moving to another country, for example, may requ...
“There’s No Budget for the Common Good” Organizations have been using digital technologies for decades, but the last several years have seen...
A great deal of attention is being given to digital transformation. According to Forrester, “Seventy-four percent of business executives say...
These days, no matter what industry you operate in, your competitive advantage depends on the quality of the data that is flowing through yo...
How to integrate Content, Product Data and Knowledge to Meet Your Customer’s Needs Organizations are continuing the never-ending journey of ...
Recorded - available as on demand webcast B2B buyers' expectations continue to escalate, leaving many customers nonplussed when your digital...
CDPs are increasingly essential to integrated digital marketing programs. Deploying these technologies reveals gaps and challenges throughou...
While Artificial Intelligence (AI) still has an air of mystery about it experiments with machine intelligence tools and AI applications are ...
This Article originally appeared in the November/December 2017 issue of IT Pro, published by the IEEE Computer Society. Despite all the inve...
Recorded - available as on demand webcast Why don’t we hear more stories about companies that are delivering a truly unified customer experi...
Quick Summary The digital experience is comprised entirely of data. The mobile device effectively becomes the sales person. In the physical ...
This Article originally appeared in the July/August 2017 issue of IT Pro, published by the IEEE Computer Society. Most of the work that data...
AI-driven personalization holds a lot of promise for marketers. However, few have managed to put the promise into practice because the leap ...
This Article originally appeared in the May/June 2017 issue of IT Pro, published by the IEEE Computer Society. This Article is one in a seri...
Recorded - available as on demand webcast The CDO is a relatively new role. In some organizations the CDO is a key interface with the rest o...
Recorded - available as on demand webcast Analytics and big data are the buzzwords de jour. But what is meaningful and how can success be me...
Recorded - available as on demand webcast Engaging with customers and providing an excellent customer experience depends on several capabili...
Recorded - available as on demand webcast Journey mapping is an essential part of understanding and optimizing the customer experience at ea...
Recorded - available as on demand webcast Building a digital transformation roadmap requires a clear vision for where your digital business ...
Recorded - available as on demand webcast Providing the best possible customer experience and streamlining the buying process with relevant,...
Recorded - available as on demand webcast Analytics can tell us a great deal about how your customers are responding to messaging, how they ...
Recorded - available as on demand webcast Analytics is particularly challenging because the specialized nature of tools and approaches make ...
Recorded - available as on demand webcast One area that is receiving an inordinate amount of attention and resourcing is that which drives m...
Recorded - available as on demand webcast With the Internet of Things, distributed intelligence will allow for automated replenishment which...
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