6 Key Elements of a Successful B2B Manufacturer’s Marketing Strategy

To compete in today’s digital marketplace, B2B manufacturers and distributors must offer customers an experience similar to those offered by...

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6 Key Elements of a Successful B2B Manufacturer’s Marketing Strategy

June 22, 2021

To compete in today’s digital marketplace, B2B manufacturers and distributors must offer customers an experience similar to those offered by...

The Comprehensive Ecommerce and Marketing Guide for B2B Manufacturing and Distribution

June 11, 2021

Today, every B2B  is subject to similar expectations as top-tier B2C brands: providing customers with multiple channels in which to order, m...

4 Benefits of Implementing PIM Software

May 11, 2021

Product data management (PDM) is a crucial investment that top performers in the market have made to make their product information more fin...

Product Data Management: What You Need to Know

May 5, 2021

In today’s fast paced business environment there is no time, money, or people to waste on reinventing anything you’ve already invented. Whet...

The digital mandate for manufacturers—4 critical success factors

April 21, 2021

This Articles by Seth Earley was originally published on SmartIndustry. Manufacturing 4.0 is exciting stuff, promising great value, but we m...

How AI Powered Applications Are Transforming Human Resource Management and Streamlining the Digital Workplace

March 24, 2021

Recorded - available as on demand webcast Human resource management teams have been through a lot over the last year as they have coped with...

How To Use Data Driven Decision Making To Improve Ecommerce Outcomes

March 22, 2021

Is the money your company spending on product data management paying off? How do you know where you should invest? If you are not sure, you ...

Up Your Customer Experience Game By Leveraging Your Product Data

March 22, 2021

This Articles originally appeared on Modern Distribution Management on March 22, 2021. You all know what they say, “Data is king.” But how d...

PIM Implementation: Lessons Learned from 3 SAP Hybris Case Studies

March 22, 2021

With the acceleration of digital transformations brought on by the COVID-19 pandemic, almost every organization is facing challenges in how ...

6 Steps to Success With Your PIM Implementation Project

February 23, 2021

A new PIM system costs a lot of money, but is also a huge asset. It allows a company to organize its product data, which is almost as import...

Tackling Complex Product Configuration Documentation Challenges with Component Content

January 20, 2021

Any organization that sells a solution with many options, components, or parts has a significant challenge when it comes to providing docume...

AI Makes Sales More Efficient, But Only If Your Data House Is in Order

January 19, 2021

This Articles was originally published on January 5, 2021 on CustomerThink. Aligning AI’s capability with your sales team Artificial intelli...

The 5 Key Factors of Highly Successful PIM Deployments

November 30, 2020

Online marketplaces, social media, mobile technologies and new shopper journeys have transformed the way that buyers make purchase decisions...

Making AI Work - AI Manufacturing 2020

September 1, 2020

Product data and information architecture experts, Chantal Schweizer and Dave Skrobela, from Earley Information Science, walk through the el...

8 Steps to PIM readiness - are you prepared make the jump?

August 20, 2020

There are many famous quotes that tell you to “Just Do It” (Nike Slogan), “Start before you’re ready. Don’t prepare, begin.” (Mel Robbins*) ...

How to pick the right PIM software for your ecommerce business

August 14, 2020

Not all PIM software packages are equal, there is not a one size fits all answer.  Every company is different, has different requirements an...

Is Your Organization Is Ready To Take On An AI Project?

May 18, 2020

Quite a few companies are actively experimenting with AI projects, but not many are in full production. Successful AI projects must have cer...

Five Keys to Success for Digital Transformation

May 15, 2020

More organizations than ever are working to implement digital transformations, but stepping back to understand the critical steps can be dif...

Measuring Website Usage & Taxonomy Effectiveness

April 9, 2020

How can you use analytics to understand and optimize your taxonomy to drive high-performance eCommerce? Three key metric sets help us unders...

Will Your Company Make It Into the AI-Powered Future?

April 7, 2020

This Articles originally appeared on March 17, 2020 on TDWI Upside. We know how we want our companies to work. Enterprises ought to be custo...

Harnessing the Power of AI for the Enterprise: Q&A with Seth Earley

April 7, 2020

Big Data Quarterly interviewed Seth Earley about ontologies, which is a central theme to his book "The AI-Powered Enterprise," for an articl...

Designing AI Programs for Success - Part 1: Why AI Projects Fail – 3 Key Ingredients to Success

March 11, 2020

Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...

Who Owns the Business Ontology - Staffing Up For Ontology Development

March 9, 2020

In a poll we conducted during our webinar on “How Ontologies Drive Digital Transformation,” only 16% of the participants had developed ontol...

A Pragmatic Approach to Digital Transformation

March 9, 2020

Everyone is talking about digital transformation, but few organizations are implementing it in a practical way. Digital transformation requi...

Information Architecture: The Foundation for Digital Transformation

January 28, 2020

Digital transformations are all around us – technology innovation is enabling new applications, new insights and new operating models that a...

How Taxonomy Design Can Make or Break the Customer Experience

January 21, 2020

The display taxonomy on an ecommerce website is the backbone of the customer experience. It provides the structure, navigation paths, breadc...

How Ontologies Drive Digital Transformation

January 15, 2020

Recorded - available as on demand webcast Ontologies are getting more attention these days as a mechanism to support content, customer exper...

Global Attributes for Ecommerce – When and When Not to Use Them

January 6, 2020

In our last few blogs we’ve been focusing a lot on taxonomies and taxonomy design for ecommerce sites.  In this blog we will shift gears a b...

Measuring Website Usage and Taxonomy Effectiveness

December 11, 2019

Recorded - available as on demand webcast Using analytics to understand and optimize your Taxonomy to drive high-performance eCommerce. In t...

Power of Product Data Series: Taxonomy Design Can Make or Break the Browse Experience

December 5, 2019

Recorded - available as on demand webcast When designing a display taxonomy, many sites lose track of the customer journey at *each step* in...

Homegrown to Commercial PIM: Transition Strategies for Success

December 4, 2019

Recorded - available as on demand webcast It’s hard enough to design and implement a ‘garden variety’ product information management (PIM) p...

Power of Product Data Series: The Power and Peril of Global Attributes

November 14, 2019

Recorded - available as on demand webcast Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and mainta...

Product Data - the Great Enabler for IoT, Marketplaces, and more

November 6, 2019

Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common.  They ...

How Product Attribute Schema Design Works As A Competitive Advantage

November 1, 2019

Organizations compete on their data.  Every interaction with your organization is facilitated by data and content. Being able to present the...

Power of Product Data Series: Stop Hiding Product in Your Taxonomies

October 24, 2019

Recorded - available as on demand webcast Many product taxonomies start with good intentions but are corrupted over time by a proliferation ...

Getting The Most From Images On Your B2B Ecommerce Site

October 23, 2019

Or, How to Get More Than 1000 Words From Your Product Images Images are powerful and becoming more vital to online success as B2B customers ...

Power of Product Data Series: Get More than 1000 Words from Your Product Images

October 3, 2019

Recorded - available as on demand webcast In this conversation, our digital commerce experts walks through the impact that product images ha...

The Business Value and Bottom Line Impact of Taxonomy

October 2, 2019

Recorded - available as on demand webcast Business agility rests upon a well-architected environment of business processes, workflows, and c...

Product Taxonomy Mutual Exclusivity - One Product, One Place

September 26, 2019

Mutual Exclusivity is an organizing principle for taxonomies which requires every SKU in your product catalog have one (and only one) place ...

Power of Product Data Series: One Product, One Place

September 12, 2019

Recorded - available as on demand webcast In this 15 minute - no B.S. - session, our digital commerce experts will use real world examples t...

Power of Product Data Series: The Real-World Impact of Product Data on User Experience

August 21, 2019

Recorded - available as on demand webcast Product content will make or break your digital commerce user experience. But what does that reall...

Winning in the Digital Divide by Harnessing the Power of High-Quality Product Data

August 19, 2019

The pressure is on for B2B distributors to up their online game as millennials, who are digital natives, are increasingly becoming their buy...

The Secret to Successful Marketing to the Technical B2B Buyer

August 7, 2019

Recorded session -- view the webcast. The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valu...

Data Governance: Achieving Sustainability Among Whiners

July 10, 2019

Recorded - available as on demand webcast Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimble...

To Differentiate Your Customers’ Online Experience, Change Your Product Descriptors

May 22, 2019

This blog originally appeared on the MDM website on May 14, 2019. When was the last time you went shopping for something intangible? Where i...

4 Digital Experience Tools That Drive Real Results

May 1, 2019

Recorded - available as on demand webcast What does it take to successfully deliver a digital experience for the B2B market? While the whole...

Omnichannel Taxonomy & Attribute Design

March 15, 2019

Digital commerce leaders have made the mental shift from “what products do I sell?” to “how do my customers want to buy from me?” – savvy si...

There's No AI Without IA

December 13, 2018

Recorded - available as on demand webcast Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling functio...

The Value of Taxonomy – How to Make a Case, Quickly

November 16, 2018

Let’s face it, the value of a taxonomy isn’t inherently obvious to everyone. Some people have to be convinced that a taxonomy can help them ...

Digital Transformation Trends to Watch in 2019

November 7, 2018

We’ve all heard it – digital transformation is coming for us. From how our customers engage with us, to how our partners leverage us, and ho...

Product Information Management: 4 Key Principles of Good Product Data

September 11, 2018

In a slight departure from our previous article on proactively (and tactically) preparing for a product data transformation, let’s explore s...

Commercial PIM Systems: 4 Best Practices To Conduct Before a PIM Evaluation

September 5, 2018

As your business and product data complexity grows, so too may your need for an enhanced Product Information Management (PIM) system that ac...

Differentiating Your Company through the User Experience

July 18, 2018

How to integrate Content, Product Data and Knowledge to Meet Your Customer’s Needs Organizations are continuing the never-ending journey of ...

Attribute-Driven Framework for Unified Commerce

May 28, 2018

Applying customer and journey context means serving up the right products, services or solutions with supporting data and content to meet ne...

What's New-Now-Next in B2B Customer Engagement

April 18, 2018

Recorded - available as on demand webcast B2B buyers' expectations continue to escalate, leaving many customers nonplussed when your digital...

How to Talk to Executives About AI

April 16, 2018

What executives need to understand is the data, content and knowledge that feeds AI and machine learning algorithms are more important than ...

The Internet of Things and Product Data

March 28, 2018

In 2012, IBM estimated that the number of devices that were expected to be connected to the internet by 2015 would be in 1 trillion.  It tur...

Chatbot Best Practices - Webinar Overflow Questions Answered

March 22, 2018

WATCH: Knowledge Engineering, Knowledge Management, and Chatbots This webinar resulted in several great questions that we were unable to get...

Enterprise Adoption of AI Technology: Looking ahead to 2018

January 17, 2018

Recorded - available as on demand webcast Though media, analysts and vendors are ushering in the AI revolution with gusto, the reality in mo...

Enterprise Adoption of AI

January 15, 2018

While Artificial Intelligence (AI) still has an air of mystery about it experiments with machine intelligence tools and AI applications are ...

The Customer Data Platform – A Path to a Unified Customer Experience

December 6, 2017

Recorded - available as on demand webcast Why don’t we hear more stories about companies that are delivering a truly unified customer experi...

Are Chatbots a Good Place to Start Your Enterprise AI Initiative?

November 30, 2017

I recently came across an article from ZD Net that contained an interview with Stephen Pratt, CEO of AI solution provider Noodle.ai.  In the...

Overcoming Personalization Challenges: The Role of the Customer Data Platform

November 16, 2017

At the end of the day, everything boils down to providing value for a customer.  The more we know about our customers, the better we can pro...

Myth vs Reality in Artificial Intelligence

October 27, 2017

I was invited to write an article for TeleTech's quarterly publication Customer Strategist called "Five Myths about Artificial Intelligence"...

How to Design Successful Governance Programs

October 3, 2017

Herding cats. Lack of management support. Not my job. A distraction. So much governance behavior can be described as a “people problem,” whe...

How Taxonomy Enables Innovation in B2B Ecommerce

September 20, 2017

Taxonomies have evolved over the years from being a way to navigate a website to providing the underpinnings of advanced ecommerce innovatio...

Product Information Management for Conglomerates: The Best Approach for Complex Decentralized Enterprises

August 31, 2017

Recorded - available as on demand webcast Implementing Product Information Management (PIM) in any organization is complex. Getting consensu...

Predicting ROI: Is Your Customer Experience Project Worth It?

August 3, 2017

So, your digital merchandising team needs some help with their online customer experience. That's great! The first step is admitting you hav...

Knowledge Management's Rebirth as Knowledge Engineering for Artificial Intelligence

June 20, 2017

Knowledge management is undergoing a renaissance.  However, it is not being called knowledge management.  Instead, it is hiding under the co...

Shiny Things and Bad Data: The Two Biggest Challenges Facing CIO’s and CTO’s

May 19, 2017

When I speak to CIO’s and CTO’s, they are grappling with two things:  Staying up to date with new capabilities that the business either want...

Taking Knowledge Management to the Next Level

March 22, 2017

It is time to start thinking about knowledge management differently by going back to basics. Many new and emerging means of leveraging knowl...

Product Information Governance Leads to Process Improvement

October 17, 2016

Governance is essential to product information and taxonomy management. Governance ensures consistency, accuracy and adherence to the brands...

5 Steps to Turn a B2B Legacy Company Into a Revenue-Driving Digital Star

September 2, 2016

This Articles first appeared on ChiefExecutive.net on September 2, 2016. Because all consumers shop and buy online, B2B sites are expected t...

The Product Data Black Hole: How to Avoid the Taxonomy Junk Drawer

August 26, 2016

Every house has one: The junk drawer. The place you shove things when you are not quite sure where to put them or whether to keep them. Most...

How Metadata Runs The World

August 15, 2016

Ask Google, Facebook, Uber or any of the $billion startups (the so called unicorns) out there if metadata runs the world.  A friend sent me ...

The future of B2B eCatalogs - Be Like Amazon

August 2, 2016

If you’re a B2B distributor that’s been around for a while, then you probably grew up in a specific vertical and developed a reputation with...

How to Train Your Robot

July 20, 2016

What do curated content, personalization and machine learning have in common?  Personalization is all about giving people appropriate inform...

B2B: To Compete in Digital, You Need to Own Your Product Information

July 5, 2016

If you’re like most B2B manufacturers or distributors, you’re taking a page from the B2C playbook and you’re building out the product experi...

The Business Value of Taxonomy

March 10, 2016

Look at the most successful organizations and what stands out is an ability to react quickly to changing markets. This agility is the result...

B2B: World-Class Customer Experience Requires World-class Product Data

January 11, 2016

The complexity of the B2B sales process has been a barrier to the adoption of digital commerce. However, B2B firms are now joining the race ...

Making Sense of Marketing Technology – A World of Confusion and Complexity

June 12, 2015

Most marketing people involved in marketing technology (also referred to as “martech”) are by now familiar with the Lumascape technology lan...

Making it Personal: Strategies for Creating Meaningful Customer Interactions

February 23, 2015

Relevant, personalized content can significantly improve outcomes and improve revenue—some organizations have reported uplift of 70% for pro...

Maximize Your Ecommerce Search Box With Autocomplete and Autosuggest

December 11, 2014

Many of today’s ecommerce platforms offer the ability to create and curate search suggestions using type-ahead lists within the search box. ...

The “Knowledge Quotient” – How Leading Enterprises Are Getting Greater Value from Information Assets

August 18, 2014

IDC’s research report on knowledge workers and information findability is often quoted when people are trying to build the business case for...

Proving that your content makes a difference

June 10, 2014

Last year a client asked us to integrate web analytics into their Intelligent Assistant to measure how much it was being used. The request c...

Profiting from the Next Level of Knowledge Management (KMWorld)

May 13, 2014

This Articles was published on April 29, 2014 and appears in KMWorld Magazine issue May 2014, [Volume 23, Issue 5]. Pragmatic Steps to Deplo...

Field Service Collaboration – Closing the Loop

April 14, 2014

Much has been done to advance the efficiency and effectiveness of field service delivery – smarter parts inventory management, intelligent r...

Task-Level and Topic-Level Content Unlock New Levels of Productivity

March 18, 2014

Creating clear, concise service procedures is the first step toward driving consistent service technician performance. After all, how can we...

How to Increase Field Service Performance by Reducing Variability

January 22, 2014

We just want you to be average... If the name Garrison Keillor rings a bell, you know that in Lake Wobegon, “all the children are above aver...

The Problem with Big Data is Context - Information Architecture Makes the Difference

November 27, 2013

The story of the blind men and the elephant illustrates how a limited perspective can lead to erroneous conclusions.  Big Data can create th...

Content Strategy, Content Organization and Post Merger Integration

August 19, 2012

In the Boston Consulting Group’s (BCG) Perspectives e-alert for August there is some interesting analysis/insight on Post Merger Integration...

Should you Manage your Product Information Taxonomy In a TMS or a PIM System?

June 19, 2012

It’s a very open question … as they always are … and it depends on the weighting of some of the considerations we’ll look at below. We’re wo...

Content Choreography - The Art of Dynamic Web Content

August 12, 2011

What is content choreography? Here's a little background on the term and what we mean by it. A major global high tech company engaged EIS to...

How We Help You Make Your Data Work Harder

At Earley Information Science, we know that data drives digital. Using our field-proven methods, we'll make your data work harder. We want you to be successful and we're ready help wherever you are in your transformation journey—from strategy and design to implementation and optimization.

 
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