Leveraging First Party Data – A New Imperative

Consumer concerns and new regulations have put purveyors and users of third party data on notice that this source of data may soon be extinc...

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Leveraging First Party Data – A New Imperative

Consumer concerns and new regulations have put purveyors and users of third party data on notice that this source of data may soon be extinc...

Use Customer and Behavior Data To Create Personalized Experiences

The more quickly customers can find the product they are seeking, the more likely they are to complete a transaction and to return to the si...

2022 The Year of Enabling Deeper Human Connections Through Technology

2021 was a continuation of an extraordinary time.  While the pandemic continued with cycles, waves and variants, businesses and individuals ...

The Business Value of Taxonomy Panel Discussion – Key Take Aways

Taxonomy is a critical component of data-driven applications and processes, but implementing and sustaining a program can pose a challenge. ...

Designing AI Program for Success-4 Part Series

Recorded - available as on demand webcast AI is plagued by inflated and unrealistic expectations due to a lack of broad understanding of thi...

4 Reasons B2B Manufacturers need Strong Product Data

There are many manufacturers who have started to take the leap forward in the digital space, but there are still a great number who rely sol...

The Business Value of Taxonomy

Look at the most successful organizations and what stands out is an ability to react quickly to changing markets. This agility is the result...

6 Key Elements of a Successful B2B Manufacturer’s Marketing Strategy

To compete in today’s digital marketplace, B2B manufacturers and distributors must offer customers an experience similar to those offered by...

The Comprehensive Ecommerce and Marketing Guide for B2B Manufacturing and Distribution

Today, every B2B  is subject to similar expectations as top-tier B2C brands: providing customers with multiple channels in which to order, m...

4 Benefits of Implementing PIM Software

Product data management (PDM) is a crucial investment that top performers in the market have made to make their product information more fin...

Product Data Management: What You Need to Know

In today’s fast paced business environment there is no time, money, or people to waste on reinventing anything you’ve already invented. Whet...

The digital mandate for manufacturers—4 critical success factors

This Article by Seth Earley was originally published on SmartIndustry. Manufacturing 4.0 is exciting stuff, promising great value, but we mu...

How To Use Data Driven Decision Making To Improve Ecommerce Outcomes

Is the money your company spending on product information management paying off? How do you know where you should invest? If you are not sur...

Up Your Customer Experience Game By Leveraging Your Product Data

This Article originally appeared on Modern Distribution Management on March 22, 2021. You all know what they say, “Data is king.” But how do...

PIM Implementation: Lessons Learned from 3 SAP Hybris Case Studies

With the acceleration of digital transformations brought on by the COVID-19 pandemic, almost every organization is facing challenges in how ...

6 Steps to Success With Your PIM Implementation Project

A new PIM system costs a lot of money, but is also a huge asset. It allows a company to organize its product data, which is almost as import...

Tackling Complex Product Configuration Documentation Challenges with Component Content

Any organization that sells a solution with many options, components, or parts has a significant challenge when it comes to providing docume...

AI Makes Sales More Efficient, But Only If Your Data House Is in Order

This Article was originally published on CustomerThink. Aligning AI’s capability with your sales team Artificial intelligence has the potent...

The 5 Key Factors of Highly Successful PIM Deployments

Online marketplaces, social media, mobile technologies and new shopper journeys have transformed the way that buyers make purchase decisions...

Making AI Work - AI Manufacturing 2020

Product data and information architecture experts, Chantal Schweizer and Dave Skrobela, from Earley Information Science, walk through the el...

8 Steps to PIM readiness - are you prepared make the jump?

There are many famous quotes that tell you to “Just Do It” (Nike Slogan), “Start before you’re ready. Don’t prepare, begin.” (Mel Robbins*) ...

How to pick the right PIM software for your ecommerce business

Not all PIM software packages are equal, there is not a one size fits all answer.  Every company is different, has different requirements an...

Is Your Organization Is Ready To Take On An AI Project?

Quite a few companies are actively experimenting with AI projects, but not many are in full production. Successful AI projects must have cer...

Five Keys to Success for Digital Transformation

More organizations than ever are working to implement digital transformations, but stepping back to understand the critical steps can be dif...

Designing AI Programs: How and where to focus resources

Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...

Measuring Website Usage & Taxonomy Effectiveness

How can you use analytics to understand and optimize your taxonomy to drive high-performance eCommerce? Three key metric sets help us unders...

Will Your Company Make It Into the AI-Powered Future?

This Article originally appeared on TDWI Upside. We know how we want our companies to work. Enterprises ought to be customer-focused, respon...

Harnessing the Power of AI for the Enterprise: Q&A with Seth Earley

Big Data Quarterly interviewed Seth Earley about ontologies, which is a central theme to his book "The AI-Powered Enterprise," for an articl...

Designing AI Programs: Organizational Readiness

Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...

Designing AI Programs: 3 Key Ingredients to Success

Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...

Who Owns the Business Ontology - Staffing Up For Ontology Development

In a poll we conducted during our webinar on “How Ontologies Drive Digital Transformation,” only 16% of the participants had developed ontol...

A Pragmatic Approach to Digital Transformation

Everyone is talking about digital transformation, but few organizations are implementing it in a practical way. Digital transformation requi...

Information Architecture: The Foundation for Digital Transformation

Digital transformations are all around us – technology innovation is enabling new applications, new insights and new operating models that a...

How Taxonomy Design Can Make or Break the Customer Experience

The display taxonomy on an ecommerce website is the backbone of the customer experience. It provides the structure, navigation paths, breadc...

How Ontologies Drive Digital Transformation

Recorded - available as on demand webcast Ontologies are getting more attention these days as a mechanism to support content, customer exper...

Global Attributes for Ecommerce – When and When Not to Use Them

In our last few blogs we’ve been focusing a lot on taxonomies and taxonomy design for ecommerce sites.  In this blog we will shift gears a b...

Measuring Website Usage and Taxonomy Effectiveness

Recorded - available as on demand webcast Using analytics to understand and optimize your Taxonomy to drive high-performance eCommerce. In t...

Power of Product Data Series: Taxonomy Design Can Make or Break the Browse Experience

Recorded - available as on demand webcast When designing a display taxonomy, many sites lose track of the customer journey at *each step* in...

Homegrown to Commercial PIM: Transition Strategies for Success

Recorded - available as on demand webcast It’s hard enough to design and implement a ‘garden variety’ product information management (PIM) p...

Power of Product Data Series: The Power and Peril of Global Attributes

Recorded - available as on demand webcast Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and mainta...

Product Data - the Great Enabler for IoT, Marketplaces, and more

Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common.  They ...

How Product Attribute Schema Design Works As A Competitive Advantage

Organizations compete on their data.  Every interaction with your organization is facilitated by data and content. Being able to present the...

Power of Product Data Series: Stop Hiding Product in Your Taxonomies

Recorded - available as on demand webcast Many product taxonomies start with good intentions but are corrupted over time by a proliferation ...

Getting The Most From Images On Your B2B Ecommerce Site

Or, How to Get More Than 1000 Words From Your Product Images. Images are powerful and becoming more vital to online success as B2B customers...

Power of Product Data Series: Get More than 1000 Words from Your Product Images

Recorded - available as on demand webcast In this conversation, our digital commerce experts walks through the impact that product images ha...

Product Taxonomy Mutual Exclusivity - One Product, One Place

Mutual Exclusivity is an organizing principle for taxonomies which requires every SKU in your product catalog have one (and only one) place ...

Power of Product Data Series: One Product, One Place

Recorded - available as on demand webcast In this 15 minute - no B.S. - session, our digital commerce experts will use real world examples t...

Power of Product Data Series: The Real-World Impact of Product Data on User Experience

Recorded - available as on demand webcast Product content will make or break your digital commerce user experience. But what does that reall...

Winning in the Digital Divide by Harnessing the Power of High-Quality Product Data

The pressure is on for B2B distributors to up their online game as millennials, who are digital natives, are increasingly becoming their buy...

The Secret to Successful Marketing to the Technical B2B Buyer

Recorded session -- view the webcast. The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valu...

Data Governance: Achieving Sustainability Among Whiners

Recorded - available as on demand webcast Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimble...

To Differentiate Your Customers’ Online Experience, Change Your Product Descriptors

This blog originally appeared on the MDM.com. When was the last time you went shopping for something intangible? Where instead of being able...

4 Digital Experience Tools That Drive Real Results

Recorded - available as on demand webcast What does it take to successfully deliver a digital experience for the B2B market? While the whole...

Omnichannel Taxonomy & Attribute Design

Digital commerce leaders have made the mental shift from “what products do I sell?” to “how do my customers want to buy from me?” – savvy si...

There's No AI Without IA

Recorded - available as on demand webcast Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling functio...

Digital Transformation Trends to Watch in 2019

We’ve all heard it – digital transformation is coming for us. From how our customers engage with us, to how our partners leverage us, and ho...

Product Information Management: 4 Key Principles of Good Product Data

In a slight departure from our previous article on proactively (and tactically) preparing for a product data transformation, let’s explore s...

Commercial PIM Systems: 4 Best Practices To Conduct Before a PIM Evaluation

As your business and product data complexity grows, so too may your need for an enhanced Product Information Management (PIM) system that ac...

Building Personalized Experiences

Through the power of attributes across product, customer, content, and asset domains. Applying customer and journey context means serving up...

What's New-Now-Next in B2B Customer Engagement

Recorded - available as on demand webcast B2B buyers' expectations continue to escalate, leaving many customers nonplussed when your digital...

How to Talk to Executives About AI

What executives need to understand is the data, content and knowledge that feeds AI and machine learning algorithms are more important than ...

The Internet of Things and Product Data

In 2012, IBM estimated that the number of devices that were expected to be connected to the internet by 2015 would be in 1 trillion.  It tur...

Chatbot Best Practices - Webinar Overflow Questions Answered

WATCH: Knowledge Engineering, Knowledge Management, and Chatbots This webinar resulted in several great questions that we were unable to get...

Enterprise Adoption of AI Technology: Looking ahead to 2018

Recorded - available as on demand webcast Though media, analysts and vendors are ushering in the AI revolution with gusto, the reality in mo...

Enterprise Adoption of AI

While Artificial Intelligence (AI) still has an air of mystery about it experiments with machine intelligence tools and AI applications are ...

The Customer Data Platform – A Path to a Unified Customer Experience

Recorded - available as on demand webcast Why don’t we hear more stories about companies that are delivering a truly unified customer experi...

Are Chatbots a Good Place to Start Your Enterprise AI Initiative?

I recently came across an article from ZD Net that contained an interview with Stephen Pratt, CEO of AI solution provider Noodle.ai.  In the...

Overcoming Personalization Challenges: The Role of the Customer Data Platform

Quick Summary The digital experience is comprised entirely of data.  The mobile device effectively becomes the sales person. In the physical...

Myth vs Reality in Artificial Intelligence

I was invited to write an article for TeleTech's quarterly publication Customer Strategist called "Five Myths about Artificial Intelligence"...

How to Design Successful Governance Programs

Herding cats. Lack of management support. Not my job. A distraction. So much governance behavior can be described as a “people problem,” whe...

How Taxonomy Enables Innovation in B2B Ecommerce

Taxonomies have evolved over the years from being a way to navigate a website to providing the underpinnings of advanced ecommerce innovatio...

Predicting ROI: Is Your Customer Experience Project Worth It?

So, your digital merchandising team needs some help with their online customer experience. That's great! The first step is admitting you hav...

Knowledge Management's Rebirth as Knowledge Engineering for Artificial Intelligence

Knowledge management is undergoing a renaissance.  However, it is not being called knowledge management.  Instead, it is hiding under the co...

Shiny Things and Bad Data: The Two Biggest Challenges Facing CIO’s and CTO’s

When I speak to CIO’s and CTO’s, they are grappling with two things:  Staying up to date with new capabilities that the business either want...

Taking Knowledge Management to the Next Level

It is time to start thinking about knowledge management differently by going back to basics. Many new and emerging means of leveraging knowl...

Product Information Governance Leads to Process Improvement

Governance is essential to product information and taxonomy management. Governance ensures consistency, accuracy and adherence to the brands...

5 Steps to Turn a B2B Legacy Company Into a Revenue-Driving Digital Star

This Article first appeared on ChiefExecutive.net. Because all consumers shop and buy online, B2B sites are expected to have the same capabi...

The Product Data Black Hole: How to Avoid the Taxonomy Junk Drawer

Every house has one: The junk drawer. The place you shove things when you are not quite sure where to put them or whether to keep them. Most...

How Metadata Runs The World

Ask Google, Facebook, Uber or any of the $billion startups (the so called unicorns) out there if metadata runs the world.  A friend sent me ...

The future of B2B eCatalogs - Be Like Amazon

If you’re a B2B distributor that’s been around for a while, then you probably grew up in a specific vertical and developed a reputation with...

How to Train Your Robot

What do curated content, personalization and machine learning have in common?  Personalization is all about giving people appropriate inform...

B2B: To Compete in Digital, You Need to Own Your Product Information

If you’re like most B2B manufacturers or distributors, you’re taking a page from the B2C playbook and you’re building out the product experi...

B2B: World-Class Customer Experience Requires World-class Product Data

The complexity of the B2B sales process has been a barrier to the adoption of digital commerce. However, B2B firms are now joining the race ...

Making Sense of Marketing Technology – A World of Confusion and Complexity

Most marketing people involved in marketing technology (also referred to as “martech”) are by now familiar with the Lumascape technology lan...

Making it Personal: Strategies for Creating Meaningful Customer Interactions

Relevant, personalized content can significantly improve outcomes and improve revenue—some organizations have reported uplift of 70% for pro...

Maximize Your Ecommerce Search Box With Autocomplete and Autosuggest

Many of today’s ecommerce platforms offer the ability to create and curate search suggestions using type-ahead lists within the search box. ...

The “Knowledge Quotient” – How Leading Enterprises Are Getting Greater Value from Information Assets

IDC’s research report on knowledge workers and information findability is often quoted when people are trying to build the business case for...

Proving that your content makes a difference

Last year a client asked us to integrate web analytics into their Intelligent Assistant to measure how much it was being used. The request c...

Profiting from the Next Level of Knowledge Management (KMWorld)

This article originally appeared in KMWorld Magazine. Pragmatic Steps to Deploying Next-Generation, Search-Based Applications Called “Intell...

Field Service Collaboration – Closing the Loop

Much has been done to advance the efficiency and effectiveness of field service delivery – smarter parts inventory management, intelligent r...

Task-Level and Topic-Level Content Unlock New Levels of Productivity

Creating clear, concise service procedures is the first step toward driving consistent service technician performance. After all, how can we...

How to Increase Field Service Performance by Reducing Variability

If the name Garrison Keillor rings a bell, you know that in Lake Wobegon, “all the children are above average.” “We just want you to be aver...

The Problem with Big Data is Context - Information Architecture Makes the Difference

The story of the blind men and the elephant illustrates how a limited perspective can lead to erroneous conclusions.  Big Data can create th...

Content Strategy, Content Organization and Post Merger Integration

In the Boston Consulting Group’s (BCG) Perspectives e-alert for August there is some interesting analysis/insight on Post Merger Integration...

Should you Manage your Product Information Taxonomy In a TMS or a PIM System?

It’s a very open question … as they always are … and it depends on the weighting of some of the considerations we’ll look at below. We’re wo...

Content Choreography - The Art of Dynamic Web Content

What is content choreography? Here's a little background on the term and what we mean by it. A major global high tech company engaged EIS to...

How We Help You Make Your Data Work Harder

At Earley Information Science, we know that data drives digital. Using our field-proven methods, we'll make your data work harder. We want you to be successful and we're ready help wherever you are in your transformation journey—from strategy and design to implementation and optimization.

 
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