5 Key Product Taxonomies and How They Drive Your Business

If you Google “taxonomy” you will learn that it is the branch of science concerned with classification, especially of organisms. However, ta...

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5 Key Product Taxonomies and How They Drive Your Business

June 11, 2021

If you Google “taxonomy” you will learn that it is the branch of science concerned with classification, especially of organisms. However, ta...

WEBINAR | The Business Value of Taxonomy - Your Competitors Know It

June 10, 2021

RECORDED WEBCAST AVAILABLE We still hear it today – executives ask “Why do we need a taxonomy?” Then the various follow-ons : “Can’t we just...

Product Data Projects – Building an ROI with Hard Data

February 17, 2021

Recorded - available as on demand webcast While most organizations engaging in B2B or B2C commerce understand the intuitive value of product...

AI Makes Sales More Efficient, But Only If Your Data House Is in Order

January 19, 2021

This Articles was originally published on January 5, 2021 on CustomerThink. Aligning AI’s capability with your sales team Artificial intelli...

Test Your Product Taxonomy - When, Why, and How to Do It

October 12, 2020

Recorded - available as on demand webcast For many companies digital sales are outpacing sales from other channels as customers do more and ...

Measuring Website Usage & Taxonomy Effectiveness

April 9, 2020

How can you use analytics to understand and optimize your taxonomy to drive high-performance eCommerce? Three key metric sets help us unders...

How Taxonomy Design Can Make or Break the Customer Experience

January 21, 2020

The display taxonomy on an ecommerce website is the backbone of the customer experience. It provides the structure, navigation paths, breadc...

Measuring Website Usage and Taxonomy Effectiveness

December 11, 2019

Recorded - available as on demand webcast Using analytics to understand and optimize your Taxonomy to drive high-performance eCommerce. In t...

Power of Product Data Series: Taxonomy Design Can Make or Break the Browse Experience

December 5, 2019

Recorded - available as on demand webcast When designing a display taxonomy, many sites lose track of the customer journey at *each step* in...

Power of Product Data Series: The Power and Peril of Global Attributes

November 14, 2019

Recorded - available as on demand webcast Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and mainta...

Product Data - the Great Enabler for IoT, Marketplaces, and more

November 6, 2019

Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common.  They ...

Power of Product Data Mini Series

November 1, 2019

Recorded - available as on demand webcast Digital commerce experts, Jason Hein and Chantal Schweizer, share insider best practices for maxim...

How To Avoid Hiding Products In Your Taxonomies

October 31, 2019

Many product taxonomies start with good intentions but are corrupted over time by a proliferation of “miscellaneous” nodes – virtual “junk d...

Power of Product Data Series: Stop Hiding Product in Your Taxonomies

October 24, 2019

Recorded - available as on demand webcast Many product taxonomies start with good intentions but are corrupted over time by a proliferation ...

Power of Product Data Series: Get More than 1000 Words from Your Product Images

October 3, 2019

Recorded - available as on demand webcast In this conversation, our digital commerce experts walks through the impact that product images ha...

The Business Value and Bottom Line Impact of Taxonomy

October 2, 2019

Recorded - available as on demand webcast Business agility rests upon a well-architected environment of business processes, workflows, and c...

Product Taxonomy Mutual Exclusivity - One Product, One Place

September 26, 2019

Mutual Exclusivity is an organizing principle for taxonomies which requires every SKU in your product catalog have one (and only one) place ...

Searching for Gold: Harnessing the Power of Taxonomy and Metadata to Improve Search

September 16, 2019

Many companies that have made large investments in enterprise search engines discover that users still scroll through extensive results sets...

Power of Product Data Series: One Product, One Place

September 12, 2019

Recorded - available as on demand webcast In this 15 minute - no B.S. - session, our digital commerce experts will use real world examples t...

Power of Product Data Series: The Real-World Impact of Product Data on User Experience

August 21, 2019

Recorded - available as on demand webcast Product content will make or break your digital commerce user experience. But what does that reall...

The Value of Taxonomy – How to Make a Case, Quickly

November 16, 2018

Let’s face it, the value of a taxonomy isn’t inherently obvious to everyone. Some people have to be convinced that a taxonomy can help them ...

Commercial PIM Systems: 4 Best Practices To Conduct Before a PIM Evaluation

September 5, 2018

As your business and product data complexity grows, so too may your need for an enhanced Product Information Management (PIM) system that ac...

Four Steps to Making Artificial Intelligence Actually Work

June 14, 2018

I attended a conference a while back about the future of the digital worker and the use of artificial intelligence.  I came to the event wit...

How Taxonomy Enables Innovation in B2B Ecommerce

September 20, 2017

Taxonomies have evolved over the years from being a way to navigate a website to providing the underpinnings of advanced ecommerce innovatio...

Wordmap Makes Taxonomy Creation Simple

May 25, 2017

One of the challenges of the information age is helping people find things. There are many ways to do this, but they all boil down to improv...

Taxonomy vs Taxonomy vs Taxonomy

February 21, 2017

The term “taxonomy” is used in many ways, and therefore can be confusing. Taxonomy has many use cases and many different functions.  Google ...

Product Information Governance Leads to Process Improvement

October 17, 2016

Governance is essential to product information and taxonomy management. Governance ensures consistency, accuracy and adherence to the brands...

Designing an Information Management System for Your Employees

September 14, 2016

This Articles originally appeared on September 14, 2016 on CMSWire.com. In an ideal world, enterprise information management (EIM) systems p...

9 Signs of a Great Display Taxonomy

June 6, 2016

Companies make use of many taxonomies to organize information about their product line. One of the most important of these is the display ta...

The Business Value of Taxonomy

March 10, 2016

Look at the most successful organizations and what stands out is an ability to react quickly to changing markets. This agility is the result...

A Primer on Cognitive Computing

October 13, 2015

This Articles originally appeared in KMWorld Magazine on September 2, 2015. According to technology publisher Tech Target[i], “Cognitive com...

Agile Taxonomy Development - an Oxymoron?

September 22, 2015

Product Taxonomies, on the whole, are iterative in nature. If your company starts selling products it's never sold before, you might need to...

Four Reasons to Avoid Concatenated Labels in Your Taxonomies

April 29, 2015

Here’s a short piece of advice for the practicing taxonomists out there: Try to avoid concatenated labels. Concatenated labels are those cat...

Master Data Management and Enterprise Taxonomies - A Common Vision

July 22, 2014

Building shared understanding and a common vision is part of the process.  One of our enterprise customers is a large retail organization th...

Designing Taxonomies for Mobile

March 10, 2014

Whether your mobile development strategy includes native apps, hybrid applications or mobile optimized websites, the bottom line in mobile d...

6 Ways To Improve The Value Of Existing Content

October 9, 2013

We all like to believe that knowledge is important, and possibly even accurate as well. Once that knowledge is documented, however, its valu...

Using CRANIUM for Empirical Testing

September 24, 2013

How do you know your work is any good? And I mean, really know? (This is the second post in my Heuristics and Empirics series. You can find ...

Information Strategy - The Kitchen Analogy

January 13, 2013

I've always been fascinated by how challenging it can be to make analogies between digital content strategies and the "real world." We organ...

Building A Taxonomy For A Quotations Reference Application

December 9, 2012

Hachette Book Group has a mobile app for Bartlett's Familiar Quotations, one of the world's most recognized classic reference books.  This p...

Organizational Structure and Your Taxonomy: Where Does it Go?

October 31, 2012

Should departmental or organizational structures be managed as a taxonomy?  While there are advantages and limitations to organizational str...

Ten Common Mistakes When Developing a Taxonomy

July 22, 2012

During the course of our consulting engagements over the years we have seen businesses make all kinds of mistakes when developing taxonomies...

Making the Case: Explaining Taxonomy to Business People

June 5, 2012

For many information science professionals, it’s easy to become accustomed to common problems and their attendant solutions as basic or obvi...

Google Knowledge Graph and Taxonomy - It's in There

May 21, 2012

Google has just announced the Google Knowledge Graph (GKG).  Check out a video about Google Knowledge Graph here. According to Google, this ...

KMWorld Whitepaper: Intelligent Search—Making the Most of Metadata

April 26, 2012

This Articles appeared in the KMWorld May 2012 WhitePaper, Best Practices in Intelligent Search.  To receive KMWorld content, including this...

Leveraging Industry Standards to Create a Compelling Web Presence

April 23, 2012

This Articles, by Jeannine Bartlett and Seth Earley, was published on RetailOnlineIntegration.com on June 29, 2011. The nice thing about sta...

Avoiding Metadata Chaos, Part 2: Integrating Enterprise Metadata and Taxonomies

December 14, 2011

This is a continuation of last month's post: What You Need to Know to End Information Chaos. Business makes extensive use of taxonomy and me...

Five Reasons Why Records Managers Need to Care about Content Management

October 18, 2011

How can you tell the difference between an introverted records manager and an extroverted records manager?  The extrovert stares at your sho...

Content Choreography - The Art of Dynamic Web Content

August 12, 2011

What is content choreography? Here's a little background on the term and what we mean by it. A major global high tech company engaged EIS to...

Why Taxonomy is Critical to Master Data Management (MDM)

July 31, 2011

Organizations are paying more and more attention to Master Data Management (MDM). MDM comprises a set of processes and tools that consistent...

Information Uniqueness and Improving the Retail Customer Experience

April 15, 2011

Selling online is dependent upon information.  Without information for the customer to process it is essentially impossible to sell online. ...

First Know your Pain Points - Oracle PDQ Methodology for Management of your Product Data

March 22, 2011

In this blog post I’m going to talk about a couple of the likely pain points in your product master data world –places where your product da...

Making the Business Case for Taxonomy

October 23, 2010

The most important issues to business today include information overload, integration challenges, improved efficiency, adaptability to compe...

Taxonomy in Information Archaeology

July 8, 2010

Clink, clink went two halves of a Japanese rifle shell case on my researcher's desk at the National Archives and Records Administration faci...

Taxonomists and Usability Experts: Learning from Each Other

June 29, 2010

Taxonomists never work in isolation: they collaborate with subject matter experts, content managers, systems integrators, information archit...

Audience Modeling For Taxonomy Development

February 15, 2009

Regardless of whether you're designing front-end interface functionality or crafting an information architecture that serves as the clothes ...

Taxonomy and Records Management

December 15, 2008

Taxonomies, as hierarchical vocabulary structures, clearly define relationships between words and concepts. If a taxonomy is implemented and...

Subject Matter Experts and Taxonomy Development

September 19, 2008

I was recently in a meeting where it was said that a lack of subject matter expertise is a disadvantage in taxonomy development. This is und...

Taxonomy Project RFP Considerations

December 9, 2007

We recently had a prospect ask what they needed to consider as part of their taxonomy RFP. Here are some things to include: 1. Specific appr...

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