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How does knowledge architecture help with automating customer interactions? Automating routine interactions can provide consistency, speed,...
Taxonomy is a critical component of data-driven applications and processes, but implementing and sustaining a program can pose a challenge. ...
Recorded - available as on demand webcast There is an ever increasing focus on reducing customer support costs while improving customer sati...
Any organization that sells a solution with many options, components, or parts has a significant challenge when it comes to providing docume...
As executives look for ways to improve the customer experience, it is important to realize that a good customer experience assumes you have ...
Everyone is talking about digital transformation, but few organizations are implementing it in a practical way. Digital transformation requi...
Information managers need to be able to quantify the value of information curation, because otherwise justifying its cost can be difficult. ...
Many life events can justifiably be called a transformation, and their effect is pervasive. Moving to another country, for example, may requ...
“There’s No Budget for the Common Good” Organizations have been using digital technologies for decades, but the last several years have seen...
A great deal of attention is being given to digital transformation. According to Forrester, “Seventy-four percent of business executives say...
These days, no matter what industry you operate in, your competitive advantage depends on the quality of the data that is flowing through yo...
How to integrate Content, Product Data and Knowledge to Meet Your Customer’s Needs Organizations are continuing the never-ending journey of ...
Recorded - available as on demand webcast Though media, analysts and vendors are ushering in the AI revolution with gusto, the reality in mo...
While Artificial Intelligence (AI) still has an air of mystery about it experiments with machine intelligence tools and AI applications are ...
Covid Is Accelerating Transformation of the Grocery Industry The grocery industry is the last major retail sector to seriously address consu...
Herding cats. Lack of management support. Not my job. A distraction. So much governance behavior can be described as a “people problem,” whe...
Knowledge is continually evolving, with new designs and discoveries leading to innovation across all industries. Sellers of technical produc...
Taxonomies have evolved over the years from being a way to navigate a website to providing the underpinnings of advanced ecommerce innovatio...
So, your digital merchandising team needs some help with their online customer experience. That's great! The first step is admitting you hav...
One of the challenges of the information age is helping people find things. There are many ways to do this, but they all boil down to improv...
Recorded - available as on demand webcast Your customers have rising expectations about their digital experience across every channel and to...
The term “taxonomy” is used in many ways, and therefore can be confusing. Taxonomy has many use cases and many different functions. Google ...
Organizations are maturing in their understanding of knowledge management. But true engagement and acceptance is still a major obstacle to ...
Our information landscape is changing faster than ever – solving problems in the short term while preparing for the future requires a differ...
Recorded - available as on demand webcast How to make your content work with the new marketing technology The new generation of marketing so...
Ask Google, Facebook, Uber or any of the $billion startups (the so called unicorns) out there if metadata runs the world. A friend sent me ...
Recorded - available as on demand webcast Your site is under constant scrutiny by Google, and much of your content strategy is geared toward...
Companies make use of many taxonomies to organize information about their product line. One of the most important of these is the display ta...
What do we mean by “semantic tagging”? Isn’t that just tagging? The answer is yes and no. Semantics refers to the study of meaning. Taggin...
“If artificial intelligence has its way, discounting could disappear, thanks to software that tells retailers exactly what and how many prod...
Recorded - available as on demand webcast Search for the enterprise seems to have hit a wall. Bad search is the top complaint of users inter...
Today’s shoppers are visually-influenced, and simultaneously engaging across a greater variety of touch points than ever before. Rising comp...
A very common complaint from people using content management systems is “Search doesn’t work.” Now, that’s a broad statement and probably ne...
Recorded - available as on demand webcast Enterprise Search can be complicated, confusing and time-consuming. According to IDC, 36% of a kno...
When an office supplies chain found that in-store sales were lagging, a series of strategic decisions were made to improve the top and botto...
Digital Marketing is the subject and focus of so many things nowadays that many have come to accept the axiom that “all marketing is digital...
When EIS evaluates an ecommerce website we judge it according to a collection of heuristics. A heuristic gives us a way to compare what is ...
Recorded - available as on demand webcast What’s in your marketing technology stack? How will you choose from 2,000 or so vendors as you bui...
After a prospective customer has gone through an Internet search, successfully arrived at your company’s website, and searched for the speci...
Recorded - available as on demand webcast If you have not optimized site search on your digital commerce site, you are losing money. Accordi...
In today’s world of content and data coming from multiple sources and in multiple formats, the idea of aggregate content is one of much disc...
In today’s highly competitive and ubiquitous ecommerce environment, offering a fresh and personalized experience is more critical than ever....
There was a time when digital transformation was considered a strategic vision for how organizations evolve from a traditional model of cust...
Many of today’s ecommerce platforms offer the ability to create and curate search suggestions using type-ahead lists within the search box. ...
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