How Personalized Customer Experience Leads to Competitive Advantage

When you consider how customers interact with organizations these days, it quickly becomes apparent that much of that interaction is through...

Read More























How Personalized Customer Experience Leads to Competitive Advantage

November 2, 2021

When you consider how customers interact with organizations these days, it quickly becomes apparent that much of that interaction is through...

Harness the power of AI to drive competitive advantage - CCW Nashville

October 25, 2021

In this presentation Seth Earley discusses: AI as technical evolution Why AI matters to call centers Prerequisites for success Example focus...

How to Design Omni-Channel IVAs That Humans Love To Use

September 16, 2021

During our webinar, "Omni-channel Virtual Assistants - The Next Frontier in Voice and Text for Customer Service guest speaker Chris Feathers...

How To Choose The Best Marketing Process For Digital Transformation

September 9, 2021

Most organizations are realizing that understanding and embracing the sea change that is impacting the marketing function will mean the diff...

Build Better Bots For Agents and Customers With Knowledge Architecture

August 5, 2021

Guest speaker Henry Truong, VP, Enterprise Solutions at , and Seth Earley, CEO of Earley Information Systems (EIS) shared insights wi...

The Business Value of Taxonomy Panel Discussion – Key Take Aways

July 30, 2021

Taxonomy is a critical component of data-driven applications and processes, but implementing and sustaining a program can pose a challenge. ...

Five Ways that Artificial Intelligence (AI) and Analytics Improve Customer Experience(CX) and Employee Experience (EX)

July 29, 2021

This article by Seth Earley originally appeared on CXBuzz. Quick Summary Research has shown that better engaged employees provide a better e...

Using Product Data to Drive Chatbot Dialogs - GS1 2019

July 12, 2021

  Speakers Seth Earley and Dave Skrobela dive into the many ways that well designed product information attributes can drive your chatbog di...

Prerequisites for Effective and Meaningful Automation - CCW 2021 Las Vegas

July 12, 2021

Harness the Power of Artificial Intelligence to Drive Extraordinary Competitive Advantage Seth Earley, Founder & CEO of Earley Informati...

The Business Value of Taxonomy

July 1, 2021

Look at the most successful organizations and what stands out is an ability to react quickly to changing markets. This agility is the result...

6 Key Elements of a Successful B2B Manufacturer’s Marketing Strategy

June 22, 2021

To compete in today’s digital marketplace, B2B manufacturers and distributors must offer customers an experience similar to those offered by...

The Definitive Guide to Customer Engagement

June 7, 2021

A comprehensive customer engagement strategy is the most strategic competitive differentiator for organizations today. To successfully compe...

Up Your Customer Experience Game By Leveraging Your Product Data

March 22, 2021

This Article originally appeared on Modern Distribution Management on March 22, 2021. You all know what they say, “Data is king.” But how do...

Online grocery shopping: How product data attributes can lead to a brighter future

February 8, 2021

The online experience can be directly correlated to the quality of the product data in your key systems.   Grocery has lagged behind other s...

What Is a Customer Data Platform (CDP), and How Can It Improve Customer Service Performance?

January 26, 2021

This Article originally appeared on Customer Contact Advisor on January 22, 2021. We’ve all been there: waiting for a support rep and provid...

How to Fix Broken Digital Transformations: “Acts of Heroics” is Not a Viable Customer Experience Strategy

October 22, 2020

This Article was originally published on CustomerThink. Quick Summary Frequently transformations seek to address end to end value chains.  T...

How Information Architecture Improves Customer Experience

October 16, 2020

As executives look for ways to improve the customer experience, it is important to realize that a good customer experience assumes you have ...

AI Has Failed To Deliver On Its Promises

September 14, 2020

Podcast: The Fourth Industrial Revolution interviewed Seth Earley for its episode "AI Has Failed To Deliver On Its Promises" published on Se...

Knowledge Architecture - The Path to Automating Customer Support Interactions

May 19, 2020

There is an ever increasing focus on reducing customer support costs while improving customer satisfaction.  While these appear to be confli...

Improving the Digital Experience: 6 Steps to Create a High-Fidelity Journey Map

April 14, 2020

This Article originally appeared in CustomerThink. In customer experience, the most difficult challenge is the gap between desire and execut...

Enhancing Your Digital Customer Experience with Analytics and Insights

March 25, 2020

There was a time when “customer experience” was defined by a combination of buyer persona attributes, market segment data and customer purch...

How Taxonomy Design Can Make or Break the Customer Experience

January 21, 2020

The display taxonomy on an ecommerce website is the backbone of the customer experience. It provides the structure, navigation paths, breadc...

How Product Attribute Schema Design Works As A Competitive Advantage

November 1, 2019

Organizations compete on their data.  Every interaction with your organization is facilitated by data and content. Being able to present the...

Getting The Most From Images On Your B2B Ecommerce Site

October 23, 2019

Or, How to Get More Than 1000 Words From Your Product Images. Images are powerful and becoming more vital to online success as B2B customers...

Differentiating Your Company through the User Experience

July 18, 2018

How to integrate Content, Product Data and Knowledge to Meet Your Customer’s Needs Organizations are continuing the never-ending journey of ...

What's New-Now-Next in B2B Customer Engagement

April 18, 2018

Recorded - available as on demand webcast B2B buyers' expectations continue to escalate, leaving many customers nonplussed when your digital...

The Problem of Personalization: AI-Driven Analytics at Scale

January 8, 2018

This Article originally appeared in the November/December 2017 issue of IT Pro, published by the IEEE Computer Society. Despite all the inve...

Training AI-driven Support Bots to Deliver the Next Generation of Customer Experience

October 25, 2017

Recorded - available as on demand webcast A good digital experience is about facilitating information flows between the organization and its...

Ontologies for ecommerce personalization - going beyond taxonomies

September 26, 2017

Knowledge is continually evolving, with new designs and discoveries leading to innovation across all industries. Sellers of technical produc...

Predicting ROI: Is Your Customer Experience Project Worth It?

August 3, 2017

So, your digital merchandising team needs some help with their online customer experience. That's great! The first step is admitting you hav...

Brand Choreography - How Product Information Supports Your Brand Promise

March 15, 2017

Recorded - available as on demand webcast Your customers have rising expectations about their digital experience across every channel and to...

How to Create a Marketing Technology Blueprint: The Myth of the Marketing Stack

January 30, 2017

In order to make sense of the dizzying array of marketing technology options, people have turned to graphical representations of the tools t...

Virtual Assistants & Chatbots - The Next Big Thing in Customer Experience

January 18, 2017

Recorded - available as on demand webcast Chatbots are increasingly part of the customer experience – whether to facilitate a new transactio...

Introduction to Planning a Winning B2B Website - Mapping the Secret Life of Product Data

September 27, 2016

There may have been a day when a B2B sales organization could get away with ignoring their website.  But, in an age when everyone judges the...

Manage Experience Consistency ... or Chase Your Customers Away

September 7, 2016

This Article originally appeared on Consistent, relevant customer experiences don't happen by accident.  They rely on setting a...

Raise the Bar on Customer Experience with Maturity Models

July 25, 2016

This Article first appeared on CMSWire. Gone are the days when a brand could get away with a mobile experience that's a miniaturized version...

You have chosen a BI tool—what’s next?

May 13, 2016

Congratulations!  You just selected a business intelligence tool. This product or platform will be either a new undertaking in your company ...

Contextualizing Customer Journeys

November 12, 2015

Recorded - available as on demand webcast Journey mapping is an essential part of understanding and optimizing the customer experience at ea...

Digital Customer Engagement

October 22, 2015

Recorded - available as on demand webcast Every organization has a different level of digital commerce maturity. Some are highly advanced in...

Navigating the Marketing Technology Landscape

August 27, 2015

Recorded - available as on demand webcast What’s in your marketing technology stack? How will you choose from 2,000 or so vendors as you bui...

Product Information is the Key to Winning the Customer Experience Race

August 26, 2015

Recorded - available as on demand webcast In today’s competitive online retail marketplace, winning is defined by a retailer’s ability to di...

Site Search - A Digital Commerce Secret Weapon

August 10, 2015

Site search is an often-overlooked weapon in the digital arsenal available to Internet retailers. However, site search is becoming a much hi...

Customer Experience Analytics - Developing a Customer Analytics Roadmap

July 23, 2015

Recorded - available as on demand webcast Analytics can tell us a great deal about how your customers are responding to messaging, how they ...

Metrics for Measuring the Customer Experience and Digital Marketing Success

June 10, 2015

Recorded - available as on demand webcast One area that is receiving an inordinate amount of attention and resourcing is that which drives m...

Applying Science to the Art of Digital Merchandising

April 14, 2015

Winning in today’s competitive retail marketplace is defined by the ability to truly differentiate the digital experience at all touch point...

Searchandising - Making the Customer Feel Special Every Time She Searches

March 7, 2015

In today’s highly competitive and ubiquitous ecommerce environment, offering a fresh and personalized experience is more critical than ever....

Making it Personal: Strategies for Creating Meaningful Customer Interactions

February 23, 2015

Relevant, personalized content can significantly improve outcomes and improve revenue—some organizations have reported uplift of 70% for pro...

Monetization - Adding Value To Data With Metadata

April 23, 2014

Metadata gives information meaning. Metadata is therefore the basis for monetizing information, because the ability to monetize depends on a...

Consumer-Focused Digital Agility

January 29, 2014

There are four key agility levers that drive more engaging and profitable relationships with consumers.  Businesses have the opportunities t...

Customer Analytics – Measuring and Evolving the Customer Experience - Part 2

October 14, 2013

In part one of this series, we discussed the complexity of customer processes and interactions that result from the complexities of internal...

Customer Analytics – Measuring and Evolving the Customer Experience - Part I

July 31, 2013

In part one of this two part series on customer experience and analytics for financial companies, we’ll explore the nature of the customer j...

Designing for Faceted Search

March 1, 2009

  Faceted search, or guided navigation, has become the de facto standard for e-commerce and product-related Web sites, from big box stores t...

Audience Modeling For Taxonomy Development

February 15, 2009

Regardless of whether you're designing front-end interface functionality or crafting an information architecture that serves as the clothes ...

How We Help You Make Your Data Work Harder

At Earley Information Science, we know that data drives digital. Using our field-proven methods, we'll make your data work harder. We want you to be successful and we're ready help wherever you are in your transformation journey—from strategy and design to implementation and optimization.

See our results