Leveraging First Party Data – A New Imperative

Consumer concerns and new regulations have put purveyors and users of third party data on notice that this source of data may soon be extinc...

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Leveraging First Party Data – A New Imperative

Consumer concerns and new regulations have put purveyors and users of third party data on notice that this source of data may soon be extinc...

Use Customer and Behavior Data To Create Personalized Experiences

The more quickly customers can find the product they are seeking, the more likely they are to complete a transaction and to return to the si...

2022 The Year of Enabling Deeper Human Connections Through Technology

2021 was a continuation of an extraordinary time.  While the pandemic continued with cycles, waves and variants, businesses and individuals ...

Designing AI Program for Success-4 Part Series

Recorded - available as on demand webcast AI is plagued by inflated and unrealistic expectations due to a lack of broad understanding of thi...

The Business Value of Taxonomy

Look at the most successful organizations and what stands out is an ability to react quickly to changing markets. This agility is the result...

4 Benefits of Implementing PIM Software

Product data management (PDM) is a crucial investment that top performers in the market have made to make their product information more fin...

Product Data Management: What You Need to Know

In today’s fast paced business environment there is no time, money, or people to waste on reinventing anything you’ve already invented. Whet...

How To Use Data Driven Decision Making To Improve Ecommerce Outcomes

Is the money your company spending on product information management paying off? How do you know where you should invest? If you are not sur...

6 Steps to Success With Your PIM Implementation Project

A new PIM system costs a lot of money, but is also a huge asset. It allows a company to organize its product data, which is almost as import...

Online grocery shopping: How product data attributes can lead to a brighter future

The online experience can be directly correlated to the quality of the product data in your key systems. Grocery has lagged behind other sec...

What is a PIM and why should you want one?

A Product Information Management (PIM) system provides a central location for product data that is used in downstream systems. It is where y...

Tackling Complex Product Configuration Documentation Challenges with Component Content

Any organization that sells a solution with many options, components, or parts has a significant challenge when it comes to providing docume...

The 5 Key Factors of Highly Successful PIM Deployments

Online marketplaces, social media, mobile technologies and new shopper journeys have transformed the way that buyers make purchase decisions...

8 Steps to PIM readiness - are you prepared make the jump?

There are many famous quotes that tell you to “Just Do It” (Nike Slogan), “Start before you’re ready. Don’t prepare, begin.” (Mel Robbins*) ...

How to pick the right PIM software for your ecommerce business

Not all PIM software packages are equal, there is not a one size fits all answer.  Every company is different, has different requirements an...

Is Your Organization Is Ready To Take On An AI Project?

Quite a few companies are actively experimenting with AI projects, but not many are in full production. Successful AI projects must have cer...

Five Keys to Success for Digital Transformation

More organizations than ever are working to implement digital transformations, but stepping back to understand the critical steps can be dif...

Designing AI Programs: How and where to focus resources

Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...

Measuring Website Usage & Taxonomy Effectiveness

How can you use analytics to understand and optimize your taxonomy to drive high-performance eCommerce? Three key metric sets help us unders...

Will Your Company Make It Into the AI-Powered Future?

This Article originally appeared on TDWI Upside. We know how we want our companies to work. Enterprises ought to be customer-focused, respon...

Harnessing the Power of AI for the Enterprise: Q&A with Seth Earley

Big Data Quarterly interviewed Seth Earley about ontologies, which is a central theme to his book "The AI-Powered Enterprise," for an articl...

Designing AI Programs: Organizational Readiness

Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...

Designing AI Programs: 3 Key Ingredients to Success

Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...

Who Owns the Business Ontology - Staffing Up For Ontology Development

In a poll we conducted during our webinar on “How Ontologies Drive Digital Transformation,” only 16% of the participants had developed ontol...

A Pragmatic Approach to Digital Transformation

Everyone is talking about digital transformation, but few organizations are implementing it in a practical way. Digital transformation requi...

Information Architecture: The Foundation for Digital Transformation

Digital transformations are all around us – technology innovation is enabling new applications, new insights and new operating models that a...

How Taxonomy Design Can Make or Break the Customer Experience

The display taxonomy on an ecommerce website is the backbone of the customer experience. It provides the structure, navigation paths, breadc...

How Ontologies Drive Digital Transformation

Recorded - available as on demand webcast Ontologies are getting more attention these days as a mechanism to support content, customer exper...

Measuring Website Usage and Taxonomy Effectiveness

Recorded - available as on demand webcast Using analytics to understand and optimize your Taxonomy to drive high-performance eCommerce. In t...

Homegrown to Commercial PIM: Transition Strategies for Success

Recorded - available as on demand webcast It’s hard enough to design and implement a ‘garden variety’ product information management (PIM) p...

How Product Attribute Schema Design Works As A Competitive Advantage

Organizations compete on their data.  Every interaction with your organization is facilitated by data and content. Being able to present the...

Data Governance: Achieving Sustainability Among Whiners

Recorded - available as on demand webcast Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimble...

The Grocery Revolution: How Does Your Digital Customer Experience Stack Up?

Recorded - available as on demand webcast Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind...

Omnichannel Taxonomy & Attribute Design

Digital commerce leaders have made the mental shift from “what products do I sell?” to “how do my customers want to buy from me?” – savvy si...

There's No AI Without IA

Recorded - available as on demand webcast Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling functio...

Product Information Management: 4 Key Principles of Good Product Data

In a slight departure from our previous article on proactively (and tactically) preparing for a product data transformation, let’s explore s...

Commercial PIM Systems: 4 Best Practices To Conduct Before a PIM Evaluation

As your business and product data complexity grows, so too may your need for an enhanced Product Information Management (PIM) system that ac...

Voice Interfaces Content-Data –Conversational Commerce-Semantic Search

Recorded - available as on demand webcast In the early text-based, green-screen days of computers we talked about building a “GUI” – a Graph...

Winning the Digital Grocery Smackdown

(or, how to keep Amazon and Walmart from eating your lunch – and dinner) With Amazon’s acquisition of Whole Foods Market just a few short mo...

Building Personalized Experiences

Through the power of attributes across product, customer, content, and asset domains. Applying customer and journey context means serving up...

How to Talk to Executives About AI

What executives need to understand is the data, content and knowledge that feeds AI and machine learning algorithms are more important than ...

Chatbot Best Practices - Webinar Overflow Questions Answered

WATCH: Knowledge Engineering, Knowledge Management, and Chatbots This webinar resulted in several great questions that we were unable to get...

Enterprise Adoption of AI Technology: Looking ahead to 2018

Recorded - available as on demand webcast Though media, analysts and vendors are ushering in the AI revolution with gusto, the reality in mo...

Enterprise Adoption of AI

While Artificial Intelligence (AI) still has an air of mystery about it experiments with machine intelligence tools and AI applications are ...

The Problem of Personalization: AI-Driven Analytics at Scale

This Article originally appeared in the November/December 2017 issue of IT Pro, published by the IEEE Computer Society. Despite all the inve...

The Customer Data Platform – A Path to a Unified Customer Experience

Recorded - available as on demand webcast Why don’t we hear more stories about companies that are delivering a truly unified customer experi...

Are Chatbots a Good Place to Start Your Enterprise AI Initiative?

I recently came across an article from ZD Net that contained an interview with Stephen Pratt, CEO of AI solution provider Noodle.ai.  In the...

Overcoming Personalization Challenges: The Role of the Customer Data Platform

Quick Summary The digital experience is comprised entirely of data.  The mobile device effectively becomes the sales person. In the physical...

Myth vs Reality in Artificial Intelligence

I was invited to write an article for TeleTech's quarterly publication Customer Strategist called "Five Myths about Artificial Intelligence"...

Physical to Digital – How the Grocery Sector is Poised for Transformation

Covid Is Accelerating Transformation of the Grocery Industry The grocery industry is the last major retail sector to seriously address consu...

The Personalization Chasm – From Lab to Production

AI-driven personalization holds a lot of promise for marketers. However, few have managed to put the promise into practice because the leap ...

How to Design Successful Governance Programs

Herding cats. Lack of management support. Not my job. A distraction. So much governance behavior can be described as a “people problem,” whe...

Predicting ROI: Is Your Customer Experience Project Worth It?

So, your digital merchandising team needs some help with their online customer experience. That's great! The first step is admitting you hav...

Knowledge Management's Rebirth as Knowledge Engineering for Artificial Intelligence

Knowledge management is undergoing a renaissance.  However, it is not being called knowledge management.  Instead, it is hiding under the co...

Roundtable Series Session 4: Conversational Commerce and Virtual Sales Assistants

Recorded - available as on demand webcast They follow process, document their work in the CRM, never ask for raises and don’t complain.  The...

Shiny Things and Bad Data: The Two Biggest Challenges Facing CIO’s and CTO’s

When I speak to CIO’s and CTO’s, they are grappling with two things:  Staying up to date with new capabilities that the business either want...

Taking Knowledge Management to the Next Level

It is time to start thinking about knowledge management differently by going back to basics. Many new and emerging means of leveraging knowl...

3 Ways Product Data Can Help Fulfill Your Brand Promise

Digital transformation as a concept has lost a lot of its meaning and has become a catch-all for many types of information initiatives.  Wha...

Product Information Governance Leads to Process Improvement

Governance is essential to product information and taxonomy management. Governance ensures consistency, accuracy and adherence to the brands...

The Product Data Black Hole: How to Avoid the Taxonomy Junk Drawer

Every house has one: The junk drawer. The place you shove things when you are not quite sure where to put them or whether to keep them. Most...

The Paradox of Product Standards & Brand Differentiation: Can You Have Both?

Recorded - available as on demand webcast Brands and retailers are faced with a dilemma: how can I comply with product attribute standards a...

How Metadata Runs The World

Ask Google, Facebook, Uber or any of the $billion startups (the so called unicorns) out there if metadata runs the world.  A friend sent me ...

How to Train Your Robot

What do curated content, personalization and machine learning have in common?  Personalization is all about giving people appropriate inform...

9 Signs of a Great Display Taxonomy

Companies make use of many taxonomies to organize information about their product line. One of the most important of these is the display ta...

Smart Merchandising – Inspired by Artificial Intelligence

“If artificial intelligence has its way, discounting could disappear, thanks to software that tells retailers exactly what and how many prod...

Office Supply Retailer Goes Endless Aisle for Digital Transformation

When an office supplies chain found that in-store sales were lagging, a series of strategic decisions were made to improve the top and botto...

Product Information is the Key to Winning the Customer Experience Race

Recorded - available as on demand webcast In today’s competitive online retail marketplace, winning is defined by a retailer’s ability to di...

Does your site present search results effectively, or make visitors flee?

After a prospective customer has gone through an Internet search, successfully arrived at your company’s website, and searched for the speci...

Boosting your search results: White Hat or Black Hat?

Given that few people go beyond the first page or two of search results, most organizations find that the incentive is high for using every ...

Site Search - A Digital Commerce Secret Weapon

Site search is an often-overlooked weapon in the digital arsenal available to Internet retailers. However, site search is becoming a much hi...

Making Sense of Marketing Technology – A World of Confusion and Complexity

Most marketing people involved in marketing technology (also referred to as “martech”) are by now familiar with the Lumascape technology lan...

Four Reasons to Avoid Concatenated Labels in Your Taxonomies

Here’s a short piece of advice for the practicing taxonomists out there: Try to avoid concatenated labels. Concatenated labels are those cat...

Applying Science to the Art of Digital Merchandising

Winning in today’s competitive retail marketplace is defined by the ability to truly differentiate the digital experience at all touch point...

Searchandising - Making the Customer Feel Special Every Time She Searches

In today’s highly competitive and ubiquitous ecommerce environment, offering a fresh and personalized experience is more critical than ever....

Making it Personal: Strategies for Creating Meaningful Customer Interactions

Relevant, personalized content can significantly improve outcomes and improve revenue—some organizations have reported uplift of 70% for pro...

Data Hygiene - the Unsexy but Necessary First Step Toward Omnichannel Success

An article in the Harvard Business Review online entitled “Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t)” addressed co...

Maximize Your Ecommerce Search Box With Autocomplete and Autosuggest

Many of today’s ecommerce platforms offer the ability to create and curate search suggestions using type-ahead lists within the search box. ...

Prioritizing Enterprise Content Programs: Where to Begin?

I just returned from a working session with a large retail client, during which we discussed ways to begin the next phase of their content s...

The “Knowledge Quotient” – How Leading Enterprises Are Getting Greater Value from Information Assets

IDC’s research report on knowledge workers and information findability is often quoted when people are trying to build the business case for...

Information Architecture: The Engine that Drives Retail

This Article originally appeared in CMSWire. Under pressure from pure play e-Tailers such as Amazon and eBay, brick and mortar retailers are...

Proving that your content makes a difference

Last year a client asked us to integrate web analytics into their Intelligent Assistant to measure how much it was being used. The request c...

Designing Taxonomies for Mobile

Whether your mobile development strategy includes native apps, hybrid applications or mobile optimized websites, the bottom line in mobile d...

Consumer-Focused Digital Agility

There are four key agility levers that drive more engaging and profitable relationships with consumers.  Businesses have the opportunities t...

The Problem with Big Data is Context - Information Architecture Makes the Difference

The story of the blind men and the elephant illustrates how a limited perspective can lead to erroneous conclusions.  Big Data can create th...

Cross Industry Trends in Information Management and Information Architecture

The single most prevalent factor in business across sectors is the increasing speed of knowledge and information processes.  The difference ...

Leveraging Industry Standards to Create a Compelling Web Presence

The nice thing about standards is that there are so many to choose from. They're valuable and are used throughout the web development proces...

Content Choreography - The Art of Dynamic Web Content

What is content choreography? Here's a little background on the term and what we mean by it. A major global high tech company engaged EIS to...

Why Taxonomy is Critical to Master Data Management (MDM)

Organizations are paying more and more attention to Master Data Management (MDM). MDM comprises a set of processes and tools that consistent...

Information Uniqueness and Improving the Retail Customer Experience

Selling online is dependent upon information.  Without information for the customer to process it is essentially impossible to sell online. ...

First Know your Pain Points - Oracle PDQ Methodology for Management of your Product Data

In this blog post I’m going to talk about a couple of the likely pain points in your product master data world –places where your product da...

Oracle PDQ: Data Quality, Analysis & Cleansing for Management & Integration

We’re several months into a large project implementing Oracle PDQ (Product Data Quality) for a major online retailer.  This is the first of ...

How We Help You Make Your Data Work Harder

At Earley Information Science, we know that data drives digital. Using our field-proven methods, we'll make your data work harder. We want you to be successful and we're ready help wherever you are in your transformation journey—from strategy and design to implementation and optimization.

 
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