If you want to deliver a truly personalized product experience and strengthen customer loyalty, a Product Information Management System (PIM...
The need for accurate data to support digital transformation and the emergence of new restrictions on the use of third-party data have promp...
The more quickly customers can find the product they are seeking, the more likely they are to complete a transaction and to return to the si...
When you consider how customers interact with organizations these days, it quickly becomes apparent that much of that interaction is through...
Personalization comes in multiple shapes and forms, many of which businesses can put to effective use. But they shouldn't make the mistake o...
Today your ecommerce customers expect to be shown recommendations as they browse your product catalog. But, “most popular” is a filter that ...
There are many manufacturers who have started to take the leap forward in the digital space, but there are still a great number who rely sol...
To compete in today’s digital marketplace, B2B manufacturers and distributors must offer customers an experience similar to those offered by...
Today, every B2B is subject to similar expectations as top-tier B2C brands: providing customers with multiple channels in which to order, mo...
An effective customer engagement strategy is table stakes to compete in both the B2C and B2B markets today. Top brands commit to being custo...
Visual search has been gaining a lot of momentum. Product images are of course provided on websites to assure purchasers that they have sele...
Why is stakeholder communication important? Once you have initial buy-in for a PIM project, how do you encourage the people who have an inte...
Recorded - available as on demand webcast Visual search – the ability to search your product catalog and supply chain based on a photo taken...
This Article originally appeared on Modern Distribution Management on March 22, 2021. You all know what they say, “Data is king.” But how do...
Recorded - available as on demand webcast While most organizations engaging in B2B or B2C commerce understand the intuitive value of product...
In our last few blogs we’ve been focusing a lot on taxonomies and taxonomy design for ecommerce sites. In this blog we will shift gears a bi...
Recorded - available as on demand webcast When designing a display taxonomy, many sites lose track of the customer journey at *each step* in...
Recorded - available as on demand webcast It’s hard enough to design and implement a ‘garden variety’ product information management (PIM) p...
Recorded - available as on demand webcast Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and mainta...
Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common. They a...
Many product taxonomies start with good intentions but are corrupted over time by a proliferation of “miscellaneous” nodes – virtual “junk d...
Recorded - available as on demand webcast Many product taxonomies start with good intentions but are corrupted over time by a proliferation ...
Or, How to Get More Than 1000 Words From Your Product Images. Images are powerful and becoming more vital to online success as B2B customers...
Recorded - available as on demand webcast In this conversation, our digital commerce experts walks through the impact that product images ha...
Mutual Exclusivity is an organizing principle for taxonomies which requires every SKU in your product catalog have one (and only one) place ...
Recorded - available as on demand webcast In this 15 minute - no B.S. - session, our digital commerce experts will use real world examples t...
Recorded - available as on demand webcast Product content will make or break your digital commerce user experience. But what does that reall...
The pressure is on for B2B distributors to up their online game as millennials, who are digital natives, are increasingly becoming their buy...
Recorded session -- view the webcast. The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valu...
Recorded - available as on demand webcast Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind...
This blog originally appeared on the MDM.com. When was the last time you went shopping for something intangible? Where instead of being able...
Digital commerce leaders have made the mental shift from “what products do I sell?” to “how do my customers want to buy from me?” – savvy si...
In a slight departure from our previous article on proactively (and tactically) preparing for a product data transformation, let’s explore s...
(or, how to keep Amazon and Walmart from eating your lunch – and dinner) With Amazon’s acquisition of Whole Foods Market just a few short mo...
Through the power of attributes across product, customer, content, and asset domains. Applying customer and journey context means serving up...
Recorded - available as on demand webcast B2B buyers' expectations continue to escalate, leaving many customers nonplussed when your digital...
Covid Is Accelerating Transformation of the Grocery Industry The grocery industry is the last major retail sector to seriously address consu...
Knowledge is continually evolving, with new designs and discoveries leading to innovation across all industries. Sellers of technical produc...
Taxonomies have evolved over the years from being a way to navigate a website to providing the underpinnings of advanced ecommerce innovatio...
When I speak to CIO’s and CTO’s, they are grappling with two things: Staying up to date with new capabilities that the business either wants...
Recorded - available as on demand webcast Your customers have rising expectations about their digital experience across every channel and to...
Digital transformation as a concept has lost a lot of its meaning and has become a catch-all for many types of information initiatives. What...
There may have been a day when a B2B sales organization could get away with ignoring their website. But, in an age when everyone judges thei...
This Article first appeared on ChiefExecutive.net. Because all consumers shop and buy online, B2B sites are expected to have the same capabi...
Every house has one: The junk drawer. The place you shove things when you are not quite sure where to put them or whether to keep them. Most...
Recorded - available as on demand webcast Brands and retailers are faced with a dilemma: how can I comply with product attribute standards a...
Ask Google, Facebook, Uber or any of the $billion startups (the so called unicorns) out there if metadata runs the world. A friend sent me a...
If you’re a B2B distributor that’s been around for a while, then you probably grew up in a specific vertical and developed a reputation with...
If you’re like most B2B manufacturers or distributors, you’re taking a page from the B2C playbook and you’re building out the product experi...
Companies make use of many taxonomies to organize information about their product line. One of the most important of these is the display ta...
What do we mean by “semantic tagging”? Isn’t that just tagging? The answer is yes and no. Semantics refers to the study of meaning. Tagging ...
“If artificial intelligence has its way, discounting could disappear, thanks to software that tells retailers exactly what and how many prod...
The complexity of the B2B sales process has been a barrier to the adoption of digital commerce. However, B2B firms are now joining the race ...
When an office supplies chain found that in-store sales were lagging, a series of strategic decisions were made to improve the top and botto...
As technologies evolve and processes are digitized, the marketing and customer experience function is being transformed. Whether this transf...
Digital Marketing is the subject and focus of so many things nowadays that many have come to accept the axiom that “all marketing is digital...
After a prospective customer has gone through an Internet search, successfully arrived at your company’s website, and searched for the speci...
Given that few people go beyond the first page or two of search results, most organizations find that the incentive is high for using every ...
From an ecommerce perspective, search is an essential ingredient in the digital marketing formula for attracting visitors and converting the...
Site search is an often-overlooked weapon in the digital arsenal available to Internet retailers. However, site search is becoming a much hi...
Most marketing people involved in marketing technology (also referred to as “martech”) are by now familiar with the Lumascape technology lan...
This article was originally published on CMSWire. Mobile is a lifestyle, not a channel. So the value of mobile devices will emerge most stro...
Winning in today’s competitive retail marketplace is defined by the ability to truly differentiate the digital experience at all touch point...
This Article originally appeared in CMSWire. Under pressure from pure play e-Tailers such as Amazon and eBay, brick and mortar retailers are...
This Article was originally published in IT Professional. “Software is eating the world” is a famous quote from investor and software engine...
Whether your mobile development strategy includes native apps, hybrid applications or mobile optimized websites, the bottom line in mobile d...
The nice thing about standards is that there are so many to choose from. They're valuable and are used throughout the web development proces...
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