6 Key Elements of a Successful B2B Manufacturer’s Marketing Strategy

To compete in today’s digital marketplace, B2B manufacturers and distributors must offer customers an experience similar to those offered by...

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6 Key Elements of a Successful B2B Manufacturer’s Marketing Strategy

June 22, 2021

To compete in today’s digital marketplace, B2B manufacturers and distributors must offer customers an experience similar to those offered by...

The Comprehensive Ecommerce and Marketing Guide for B2B Manufacturing and Distribution

June 11, 2021

Today, every B2B  is subject to similar expectations as top-tier B2C brands: providing customers with multiple channels in which to order, m...

5 Proven Strategies That Boost Customer Engagement

June 7, 2021

An effective customer engagement strategy is table stakes to compete in both the B2C and B2B markets today. Top brands commit to being custo...

How Does Visual Search Work?

May 10, 2021

Visual search has been gaining a lot of momentum. Product images are of course provided on websites to assure purchasers that they have sele...

PIM Project Best Practices - Communicating With Stakeholders

May 5, 2021

Why is stakeholder communication important? Once you have initial buy-in for a PIM project, how do you encourage the people who have an inte...

Grow Revenue and Improve Operations with Visual Search

April 21, 2021

Recorded - available as on demand webcast Visual search – the ability to search your product catalog and supply chain based on a photo taken...

Up Your Customer Experience Game By Leveraging Your Product Data

March 22, 2021

This Articles originally appeared on Modern Distribution Management on March 22, 2021. You all know what they say, “Data is king.” But how d...

Product Data Projects – Building an ROI with Hard Data

February 17, 2021

Recorded - available as on demand webcast While most organizations engaging in B2B or B2C commerce understand the intuitive value of product...

Global Attributes for Ecommerce – When and When Not to Use Them

January 6, 2020

In our last few blogs we’ve been focusing a lot on taxonomies and taxonomy design for ecommerce sites.  In this blog we will shift gears a b...

Power of Product Data Series: Taxonomy Design Can Make or Break the Browse Experience

December 5, 2019

Recorded - available as on demand webcast When designing a display taxonomy, many sites lose track of the customer journey at *each step* in...

Homegrown to Commercial PIM: Transition Strategies for Success

December 4, 2019

Recorded - available as on demand webcast It’s hard enough to design and implement a ‘garden variety’ product information management (PIM) p...

Power of Product Data Series: The Power and Peril of Global Attributes

November 14, 2019

Recorded - available as on demand webcast Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and mainta...

Product Data - the Great Enabler for IoT, Marketplaces, and more

November 6, 2019

Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common.  They ...

How To Avoid Hiding Products In Your Taxonomies

October 31, 2019

Many product taxonomies start with good intentions but are corrupted over time by a proliferation of “miscellaneous” nodes – virtual “junk d...

Power of Product Data Series: Stop Hiding Product in Your Taxonomies

October 24, 2019

Recorded - available as on demand webcast Many product taxonomies start with good intentions but are corrupted over time by a proliferation ...

Getting The Most From Images On Your B2B Ecommerce Site

October 23, 2019

Or, How to Get More Than 1000 Words From Your Product Images Images are powerful and becoming more vital to online success as B2B customers ...

Power of Product Data Series: Get More than 1000 Words from Your Product Images

October 3, 2019

Recorded - available as on demand webcast In this conversation, our digital commerce experts walks through the impact that product images ha...

Product Taxonomy Mutual Exclusivity - One Product, One Place

September 26, 2019

Mutual Exclusivity is an organizing principle for taxonomies which requires every SKU in your product catalog have one (and only one) place ...

Power of Product Data Series: One Product, One Place

September 12, 2019

Recorded - available as on demand webcast In this 15 minute - no B.S. - session, our digital commerce experts will use real world examples t...

Power of Product Data Series: The Real-World Impact of Product Data on User Experience

August 21, 2019

Recorded - available as on demand webcast Product content will make or break your digital commerce user experience. But what does that reall...

Winning in the Digital Divide by Harnessing the Power of High-Quality Product Data

August 19, 2019

The pressure is on for B2B distributors to up their online game as millennials, who are digital natives, are increasingly becoming their buy...

The Secret to Successful Marketing to the Technical B2B Buyer

August 7, 2019

Recorded session -- view the webcast. The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valu...

The Grocery Revolution: How Does Your Digital Customer Experience Stack Up?

June 5, 2019

Recorded - available as on demand webcast Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind...

To Differentiate Your Customers’ Online Experience, Change Your Product Descriptors

May 22, 2019

This blog originally appeared on the MDM website on May 14, 2019. When was the last time you went shopping for something intangible? Where i...

Omnichannel Taxonomy & Attribute Design

March 15, 2019

Digital commerce leaders have made the mental shift from “what products do I sell?” to “how do my customers want to buy from me?” – savvy si...

Product Information Management: 4 Key Principles of Good Product Data

September 11, 2018

In a slight departure from our previous article on proactively (and tactically) preparing for a product data transformation, let’s explore s...

Winning the Digital Grocery Smackdown

June 14, 2018

Recorded - available as on demand webcast (or, how to keep Amazon and Walmart from eating your lunch – and dinner) With Amazon’s acquisition...

Attribute-Driven Framework for Unified Commerce

May 28, 2018

Applying customer and journey context means serving up the right products, services or solutions with supporting data and content to meet ne...

What's New-Now-Next in B2B Customer Engagement

April 18, 2018

Recorded - available as on demand webcast B2B buyers' expectations continue to escalate, leaving many customers nonplussed when your digital...

Physical to Digital – How the Grocery Sector is Poised for Transformation

October 19, 2017

Covid Is Accelerating Transformation of the Grocery Industry The grocery industry is the last major retail sector to seriously address consu...

Ontologies for ecommerce personalization - going beyond taxonomies

September 26, 2017

Knowledge is continually evolving, with new designs and discoveries leading to innovation across all industries. Sellers of technical produc...

How Taxonomy Enables Innovation in B2B Ecommerce

September 20, 2017

Taxonomies have evolved over the years from being a way to navigate a website to providing the underpinnings of advanced ecommerce innovatio...

Shiny Things and Bad Data: The Two Biggest Challenges Facing CIO’s and CTO’s

May 19, 2017

When I speak to CIO’s and CTO’s, they are grappling with two things:  Staying up to date with new capabilities that the business either want...

Brand Choreography - How Product Information Supports Your Brand Promise

March 15, 2017

Recorded - available as on demand webcast Your customers have rising expectations about their digital experience across every channel and to...

3 Ways Product Data Can Help Fulfill Your Brand Promise

March 13, 2017

Digital transformation as a concept has lost a lot of its meaning and has become a catch-all for many types of information initiatives.  Wha...

Introduction to Planning a Winning B2B Website - Mapping the Secret Life of Product Data

September 27, 2016

There may have been a day when a B2B sales organization could get away with ignoring their website.  But, in an age when everyone judges the...

5 Steps to Turn a B2B Legacy Company Into a Revenue-Driving Digital Star

September 2, 2016

This Articles first appeared on ChiefExecutive.net on September 2, 2016. Because all consumers shop and buy online, B2B sites are expected t...

The Product Data Black Hole: How to Avoid the Taxonomy Junk Drawer

August 26, 2016

Every house has one: The junk drawer. The place you shove things when you are not quite sure where to put them or whether to keep them. Most...

The Paradox of Product Standards & Brand Differentiation: Can You Have Both?

August 24, 2016

Recorded - available as on demand webcast Brands and retailers are faced with a dilemma: how can I comply with product attribute standards a...

How Metadata Runs The World

August 15, 2016

Ask Google, Facebook, Uber or any of the $billion startups (the so called unicorns) out there if metadata runs the world.  A friend sent me ...

The future of B2B eCatalogs - Be Like Amazon

August 2, 2016

If you’re a B2B distributor that’s been around for a while, then you probably grew up in a specific vertical and developed a reputation with...

B2B: To Compete in Digital, You Need to Own Your Product Information

July 5, 2016

If you’re like most B2B manufacturers or distributors, you’re taking a page from the B2C playbook and you’re building out the product experi...

9 Signs of a Great Display Taxonomy

June 6, 2016

Companies make use of many taxonomies to organize information about their product line. One of the most important of these is the display ta...

Semantic Tagging and Data Mining to Improve SEO

May 17, 2016

What do we mean by “semantic tagging”?  Isn’t that just tagging? The answer is yes and no. Semantics refers to the study of meaning.  Taggin...

Smart Merchandising – Inspired by Artificial Intelligence

April 21, 2016

“If artificial intelligence has its way, discounting could disappear, thanks to software that tells retailers exactly what and how many prod...

B2B: World-Class Customer Experience Requires World-class Product Data

January 11, 2016

The complexity of the B2B sales process has been a barrier to the adoption of digital commerce. However, B2B firms are now joining the race ...

Office Supply Retailer Goes Endless Aisle for Digital Transformation

November 23, 2015

When an office supplies chain found that in-store sales were lagging, a series of strategic decisions were made to improve the top and botto...

Measuring Digital Marketing Maturity in a Complex Environment

October 20, 2015

As technologies evolve and processes are digitized, the marketing and customer experience function is being transformed.  Whether this trans...

Digital Marketing in the Age of Big Data

October 14, 2015

Digital Marketing is the subject and focus of so many things nowadays that many have come to accept the axiom that “all marketing is digital...

Does your site present search results effectively, or make visitors flee?

August 19, 2015

After a prospective customer has gone through an Internet search, successfully arrived at your company’s website, and searched for the speci...

Boosting your search results: White Hat or Black Hat?

August 18, 2015

Given that few people go beyond the first page or two of search results, most organizations find that the incentive is high for using every ...

Optimize Search to Enhance the Digital Customer Experience

August 17, 2015

From an ecommerce perspective, search is an essential ingredient in the digital marketing formula for attracting visitors and converting the...

Site Search - A Digital Commerce Secret Weapon

August 10, 2015

Site search is an often-overlooked weapon in the digital arsenal available to Internet retailers. However, site search is becoming a much hi...

Making Sense of Marketing Technology – A World of Confusion and Complexity

June 12, 2015

Most marketing people involved in marketing technology (also referred to as “martech”) are by now familiar with the Lumascape technology lan...

Putting the Context in Mobile Content and E-Commerce

May 1, 2015

This Articles was originally published on CMSWire on February 9, 2015. Mobile is a lifestyle, not a channel. So the value of mobile devices ...

Applying Science to the Art of Digital Merchandising

April 14, 2015

Winning in today’s competitive retail marketplace is defined by the ability to truly differentiate the digital experience at all touch point...

Information Architecture: The Engine that Drives Retail

August 11, 2014

This Article originally appeared on June 22, 2014 in CMSWire. Under pressure from pure play e-Tailers such as Amazon and eBay, brick and mor...

Mobile Commerce: A Broader Perspective

August 11, 2014

This Articles was originally published in IT Professional in May 2014 “Software is eating the world” is a famous quote from investor and sof...

Designing Taxonomies for Mobile

March 10, 2014

Whether your mobile development strategy includes native apps, hybrid applications or mobile optimized websites, the bottom line in mobile d...

Leveraging Industry Standards to Create a Compelling Web Presence

April 23, 2012

This Articles, by Jeannine Bartlett and Seth Earley, was published on RetailOnlineIntegration.com on June 29, 2011. The nice thing about sta...

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