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Telling Stories About Data Management Guest: Scott Taylor - The Data Whisperer In this episode, Seth and Chris talk with Scott Taylor, the "...
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Telling Stories About Data Management Guest: Scott Taylor - The Data Whisperer In this episode, Seth and Chris talk with Scott Taylor, the "...
The need for accurate data to support digital transformation and the emergence of new restrictions on the use of third-party data have promp...
The customer journey and the customer lifecycle are terms that are often used interchangeably, but there are nuances that make them differen...
During the course of our clients' digital transformation projects it is common to be talking about the technologies and tools that need to e...
Consumer concerns and new regulations have put purveyors and users of third party data on notice that this source of data may soon be extinc...
If your organization is on a journey of digital transformation you need to intentionally and proactively manage, control and exploit the val...
Most organizations are realizing that understanding and embracing the sea change that is impacting the marketing function will mean the diff...
This article by Seth Earley originally appeared on CXBuzz. Quick Summary Research has shown that better engaged employees provide a better e...
Look at the most successful organizations and what stands out is an ability to react quickly to changing markets. This agility is the result...
An effective customer engagement strategy is table stakes to compete in both the B2C and B2B markets today. Top brands commit to being custo...
Product data management (PDM) is a crucial investment that top performers in the market have made to make their product information more fin...
This article by Seth Earley was originally published on MDM.COM. Machine learning and AI programs run on data. The quality and reliability o...
Nowhere is the case for metrics stronger than in digital transformations. The most sweeping and comprehensive transformations are the most e...
Is the money your company spending on product information management paying off? How do you know where you should invest? If you are not sur...
Digital Transformation (DT) and Customer Data Platforms (CDPs) both entail a great deal of confusing, ambiguous and catch-all terminology th...
Recorded - available as on demand webcast While most organizations engaging in B2B or B2C commerce understand the intuitive value of product...
This Article originally appeared on Customer Contact Advisor on January 22, 2021. We’ve all been there: waiting for a support rep and provid...
CMSWire published "Why Some Marketers Are Leery of Analytics" on December 2, 2020 quoting Seth Earley: “Lack of the digital machinery that e...
Recorded - available as on demand webcast Customer Data Platforms, software that creates a persistent, unified customer database that is acc...
TechTarget SearchEnterpriseAI published an Articles "Importance of AI in the business quest for data-driven operations" on April 28,2020 inc...
TechTarget SearchEnterpriseAI published an Articles "5 AI risks businesses must confront and how to address them" on April 28,2020 including...
How can you use analytics to understand and optimize your taxonomy to drive high-performance eCommerce? Three key metric sets help us unders...
There was a time when “customer experience” was defined by a combination of buyer persona attributes, market segment data and customer purch...
Recorded - available as on demand webcast Using analytics to understand and optimize your Taxonomy to drive high-performance eCommerce. In t...
Recorded - available as on demand webcast Business agility rests upon a well-architected environment of business processes, workflows, and c...
This paper originally appeared in the March 2019 issue of the Journal of Applied Marketing Analytics (JAMA). This paper explores a number of...
Recorded - available as on demand webcast B2B buyers' expectations continue to escalate, leaving many customers nonplussed when your digital...
CDPs are increasingly essential to integrated digital marketing programs. Deploying these technologies reveals gaps and challenges throughou...
Recorded - available as on demand webcast Why don’t we hear more stories about companies that are delivering a truly unified customer experi...
Quick Summary The digital experience is comprised entirely of data. The mobile device effectively becomes the sales person. In the physical ...
AI-driven personalization holds a lot of promise for marketers. However, few have managed to put the promise into practice because the leap ...
So, your digital merchandising team needs some help with their online customer experience. That's great! The first step is admitting you hav...
This Article originally appeared in the May/June 2017 issue of IT Pro, published by the IEEE Computer Society. This Article is one in a seri...
This Article originally appeared in ITProfessional Magazine. "In the last issue of IT Professional, I discussed the role of the chief data o...
Recorded - available as on demand webcast The CDO is a relatively new role. In some organizations the CDO is a key interface with the rest o...
This Article originally appeared in ITProfessional Magazine. "Data lakes” has become the new buzzword for organizations dealing with never-e...
An insights-driven organization makes decisions about its customers based on data, primarily internal data. This concept goes beyond custome...
What do we mean by “semantic tagging”? Isn’t that just tagging? The answer is yes and no. Semantics refers to the study of meaning. Tagging ...
Congratulations! You just selected a business intelligence tool. This product or platform will be either a new undertaking in your company o...
This Article originally appeared in IT Pro, published by the IEEE Computer Society. Space is big. Really, really big. And the data involved ...
Recorded - available as on demand webcast Analytics and big data are the buzzwords de jour. But what is meaningful and how can success be me...
This Article originally appeared on CMSWire.com. Every CIO has heard about the promise of Big Data – gleaning new insights from customers, m...
Recorded - available as on demand webcast Governance is the glue that holds various content, knowledge and data management initiatives toget...
Digital Marketing is the subject and focus of so many things nowadays that many have come to accept the axiom that “all marketing is digital...
When EIS evaluates an ecommerce website we judge it according to a collection of heuristics. A heuristic gives us a way to compare what is c...
So we’ve all heard the term “big data” by this point - lots and lots of data coming from many sources, some of them disparate, most of them ...
Recorded - available as on demand webcast Providing the best possible customer experience and streamlining the buying process with relevant,...
Recorded - available as on demand webcast What’s in your marketing technology stack? How will you choose from 2,000 or so vendors as you bui...
Recorded - available as on demand webcast Analytics can tell us a great deal about how your customers are responding to messaging, how they ...
Recorded - available as on demand webcast Analytics is particularly challenging because the specialized nature of tools and approaches make ...
This Articles originally appeared in ITProfessional Magazine, Jan/Feb 2015. Our increasingly connected world, combined with low-cost sensors...
Recorded - available as on demand webcast With the Internet of Things, distributed intelligence will allow for automated replenishment which...
Recorded - available as on demand webcast As programs and devices get smarter, special purpose applications will become more adaptable and s...
Analytics is undergoing a revolution in tools, technologies, applications and adoption. The industry is rapidly evolving and organizations a...
“Big Data” has become one of the hottest topics in both information science and corporate settings alike. As the internet and its amount of ...
This article originally appeared in IT Professional. There’s a lot of noise and nonsense about so-called big data, especially about its role...
There’s a lot of noise and nonsense about so-called Big Data, especially about its role in the new and exciting field of “predictive analyti...
In part one of this two-part series, we discussed what was new about analytics. The insurance industry has been using analytics in various p...
In part one of this series, we discussed the complexity of customer processes and interactions that result from the complexities of internal...
In part one of this two part series on customer experience and analytics for financial companies, we’ll explore the nature of the customer j...
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