Make Data Driven Decisions with the Right Customer Journey KPIs

The customer journey and the customer lifecycle are terms that are often used interchangeably, but there are nuances that make them differen...

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Make Data Driven Decisions with the Right Customer Journey KPIs

The customer journey and the customer lifecycle are terms that are often used interchangeably, but there are nuances that make them differen...

[Infographic] Top 10 Reasons You Need To Audit Your Martech Stack

During the course of our clients' digital transformation projects it is common to be talking about the technologies and tools that need to e...

Leveraging First Party Data – A New Imperative

Consumer concerns and new regulations have put purveyors and users of third party data on notice that this source of data may soon be extinc...

Digital Governance: It’s a Numbers Game (Metrics, KPIs, and ROI, that is)

If your organization is on a journey of digital transformation you need to intentionally and proactively manage, control and exploit the val...

How To Choose The Best Marketing Process For Digital Transformation

Most organizations are realizing that understanding and embracing the sea change that is impacting the marketing function will mean the diff...

Five Ways that Artificial Intelligence (AI) and Analytics Improve Customer Experience(CX) and Employee Experience (EX)

This article by Seth Earley originally appeared on CXBuzz. Quick Summary Research has shown that better engaged employees provide a better e...

The Business Value of Taxonomy

Look at the most successful organizations and what stands out is an ability to react quickly to changing markets. This agility is the result...

5 Proven Strategies That Boost Customer Engagement

An effective customer engagement strategy is table stakes to compete in both the B2C and B2B markets today. Top brands commit to being custo...

4 Benefits of Implementing PIM Software

Product data management (PDM) is a crucial investment that top performers in the market have made to make their product information more fin...

5 Misconceptions About Data and AI Projects

This article by Seth Earley was originally published on MDM.COM. Machine learning and AI programs run on data. The quality and reliability o...

ROI of Digital Transformation: Balancing Long-Term Vision and Short-term Impact

Nowhere is the case for metrics stronger than in digital transformations. The most sweeping and comprehensive transformations are the most e...

How To Use Data Driven Decision Making To Improve Ecommerce Outcomes

Is the money your company spending on product data management paying off? How do you know where you should invest? If you are not sure, you ...

Digital Transformation and the Role of the Customer Data Platform (CDP)

Digital Transformation (DT) and Customer Data Platforms (CDPs) both entail a great deal of confusing, ambiguous and catch-all terminology th...

Product Data Projects – Building an ROI with Hard Data

Recorded - available as on demand webcast While most organizations engaging in B2B or B2C commerce understand the intuitive value of product...

What Is a Customer Data Platform (CDP), and How Can It Improve Customer Service Performance?

This Article originally appeared on Customer Contact Advisor on January 22, 2021. We’ve all been there: waiting for a support rep and provid...

Why Some Marketers Are Leery of Analytics

CMSWire published "Why Some Marketers Are Leery of Analytics" on December 2, 2020 quoting Seth Earley:  “Lack of the digital machinery that ...

How Organizations are Using Customer Data Platforms

Recorded - available as on demand webcast Customer Data Platforms, software that creates a persistent, unified customer database that is acc...

Importance of AI in the business quest for data-driven operations

TechTarget SearchEnterpriseAI published an Articles "Importance of AI in the business quest for data-driven operations" on April 28,2020 inc...

5 AI risks businesses must confront and how to address them

TechTarget SearchEnterpriseAI published an Articles "5 AI risks businesses must confront and how to address them" on April 28,2020 including...

Measuring Website Usage & Taxonomy Effectiveness

How can you use analytics to understand and optimize your taxonomy to drive high-performance eCommerce? Three key metric sets help us unders...

Enhancing Your Digital Customer Experience with Analytics and Insights

There was a time when “customer experience” was defined by a combination of buyer persona attributes, market segment data and customer purch...

Measuring Website Usage and Taxonomy Effectiveness

Recorded - available as on demand webcast Using analytics to understand and optimize your Taxonomy to drive high-performance eCommerce. In t...

Communication and Collaboration Between CDO and CMO

This paper originally appeared in the March 2019 issue of the Journal of Applied Marketing Analytics (JAMA). This paper explores a number of...

What's New-Now-Next in B2B Customer Engagement

Recorded - available as on demand webcast B2B buyers' expectations continue to escalate, leaving many customers nonplussed when your digital...

The Role of a Customer Data Platform

CDPs are increasingly essential to integrated digital marketing programs. Deploying these technologies reveals gaps and challenges throughou...

The Customer Data Platform – A Path to a Unified Customer Experience

Recorded - available as on demand webcast Why don’t we hear more stories about companies that are delivering a truly unified customer experi...

Overcoming Personalization Challenges: The Role of the Customer Data Platform

Quick Summary The digital experience is comprised entirely of data.  The mobile device effectively becomes the sales person. In the physical...

The Personalization Chasm – From Lab to Production

AI-driven personalization holds a lot of promise for marketers. However, few have managed to put the promise into practice because the leap ...

Predicting ROI: Is Your Customer Experience Project Worth It?

So, your digital merchandising team needs some help with their online customer experience. That's great! The first step is admitting you hav...

The Role of the Chief Data Officer - Managing Expectations

This Article originally appeared in the May/June 2017 issue of IT Pro, published by the IEEE Computer Society. This Article is one in a seri...

Getting Your Data House in Order

This Article originally appeared in ITProfessional Magazine.   "In the last issue of IT Professional, I discussed the role of the chief data...

The Evolving Role of the Chief Data Officer

Recorded - available as on demand webcast The CDO is a relatively new role.  In some organizations the CDO is a key interface with the rest ...

Data Virtualization and Digital Agility

This Article originally appeared in ITProfessional Magazine.   "Data lakes” has become the new buzzword for organizations dealing with never...

Going Beyond Data-Driven: Are You Ready to Become an Insights-Driven Organization?

An insights-driven organization makes decisions about its customers based on data, primarily internal data. This concept goes beyond custome...

Semantic Tagging and Data Mining to Improve SEO

What do we mean by “semantic tagging”?  Isn’t that just tagging? The answer is yes and no. Semantics refers to the study of meaning.  Taggin...

You have chosen a BI tool—what’s next?

Congratulations!  You just selected a business intelligence tool. This product or platform will be either a new undertaking in your company ...

Really, Really Big Data - NASA at the Forefront of Analytics

This Article originally appeared in IT Pro, published by the IEEE Computer Society. Space is big. Really, really big. And the data involved ...

Meaningful Metrics: Aligning Operational Metrics with Marketing and Customer Experience

Recorded - available as on demand webcast Analytics and big data are the buzzwords de jour. But what is meaningful and how can success be me...

Extracting Insights from Big Data – Building a Knowledge Architecture

This Article originally appeared on CMSWire.com. Every CIO has heard about the promise of Big Data – gleaning new insights from customers, m...

The Business Value of Metrics Driven Information Governance

Recorded - available as on demand webcast Governance is the glue that holds various content, knowledge and data management initiatives toget...

Digital Marketing in the Age of Big Data

Digital Marketing is the subject and focus of so many things nowadays that many have come to accept the axiom that “all marketing is digital...

Assessing Your Ecommerce Website – The Value of Heuristics and Logs

When EIS evaluates an ecommerce website we judge it according to a collection of heuristics.  A heuristic gives us a way to compare what is ...

Cluster Analysis in Big Data Mining Explained - Without the Math

So we’ve all heard the term “big data” by this point - lots and lots of data coming from many sources, some of them disparate, most of them ...

MDM - The Key to Successful Customer Experience Management

Recorded - available as on demand webcast Providing the best possible customer experience and streamlining the buying process with relevant,...

Navigating the Marketing Technology Landscape

Recorded - available as on demand webcast What’s in your marketing technology stack? How will you choose from 2,000 or so vendors as you bui...

Customer Experience Analytics - Developing a Customer Analytics Roadmap

Recorded - available as on demand webcast Analytics can tell us a great deal about how your customers are responding to messaging, how they ...

Using Business Analytics to Drive Higher ROI and Organizational Change

Recorded - available as on demand webcast Analytics is particularly challenging because the specialized nature of tools and approaches make ...

Analytics, Machine Learning, and the Internet of Things

This Articles originally appeared in ITProfessional Magazine, Jan/Feb 2015. Our increasingly connected world, combined with low-cost sensors...

Mining Business Insights with Big Data Analytics and the Internet of Things

Recorded - available as on demand webcast With the Internet of Things, distributed intelligence will allow for automated replenishment which...

The Business Potential of Machine Learning and Cognitive Computing

Recorded - available as on demand webcast As programs and devices get smarter, special purpose applications will become more adaptable and s...

Leveraging Data Analytics to Drive Growth and Innovation

Analytics is undergoing a revolution in tools, technologies, applications and adoption.  The industry is rapidly evolving and organizations ...

Mining Big Data: An Overview

“Big Data” has become one of the hottest topics in both information science and corporate settings alike.  As the internet and its amount of...

Big Data and Predictive Analytics: What’s New?

This article originally appeared in IT Professional.  There’s a lot of noise and nonsense about so-called big data, especially about its rol...

Predictive Analytics for Insurance - Part 1: What’s Truly New for the Industry?

There’s a lot of noise and nonsense about so-called Big Data, especially about its role in the new and exciting field of “predictive analyti...

Predictive Analytics for Insurance Part 2: Classes of Application and Tools for Competitive Advantage

In part one of this two-part series, we discussed what was new about analytics.  The insurance industry has been using analytics in various ...

Customer Analytics – Measuring and Evolving the Customer Experience - Part 2

In part one of this series, we discussed the complexity of customer processes and interactions that result from the complexities of internal...

Customer Analytics – Measuring and Evolving the Customer Experience - Part I

In part one of this two part series on customer experience and analytics for financial companies, we’ll explore the nature of the customer j...

How We Help You Make Your Data Work Harder

At Earley Information Science, we know that data drives digital. Using our field-proven methods, we'll make your data work harder. We want you to be successful and we're ready help wherever you are in your transformation journey—from strategy and design to implementation and optimization.

 
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