While most organizations engaging in B2B or B2C commerce understand the intuitive value of product data, sometimes justifying a significant investment can be challenging. How do you know that the ROI is there? What about ongoing changes and course corrections? Can hard data replace opinion when it comes to determining product hierarchies? In many organizations, he or she who yells the loudest gets their products the highest. Or, the group with the greatest revenue dictates how the site is organized. But is this the best way to make decisions?
A better way is to use the data to drive decision making. This means setting up scorecards and dashboards that will identify problems and guide changes – a true data driven decision framework. This approach can be extended to many types of processes and systems once it is in place but getting stakeholders to trust the data can be a big stumbling block.
Topics covered in this session:
Founder & CEO, Earley Information Science
Client Partner, Earley Information Science