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    Webcast Recording

    How to Assess & Evaluate Your Marketing Technology Stack

     

    Session Highlights

    "When you have to prioritize you have to look at what are the most important processes and which tools associated with those processes are most broken - start fixing there."

    --Seth Earley

    "The hard parts are not fun. Governance and oversight of the architecture [is] not the sexiest thing in the world but getting this right requires that you have the people and processes in place to keep it right."

    --Dave Skrobela

    "Zombie products are those that you are on auto-payment schedules and no one knows what they do."

    --Sheryl Schultz

     

    Download Slides

     

    Want More Like This?

    Consider these additional resources.

    Top 10 Reasons You Need To Audit Your Martech Stack

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    Making Sense of Marketing Technology – A World of Confusion and Complexity

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    How to Create a Marketing Technology Blueprint

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