"Great user experiences can be faked - it could be there are 1000 hamsters behind the scenes, setting up the site on a case by case basis to give the appearance of excellence but this isn't a sustainable or scalable model. You need an extensible information architecture for that."
--Allison Brown, Earley Information Science
"If this were easy, if it took no effort, then every website that I visit to research or purchase product would be amazing!"
--Jason Hein, Bloomreach
Resource Links from Bloomreach
How a DXP Helps Distributors Win at E-Commerce
Bringing B2C Best Practices to B2B: An All-New Survey Report Champions Digitization
Bloomreach B2B Case Study: HD Supply
See other resources below.