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    Webcast Recording

    How to Instrument KPIs Throughout the Customer Journey

    Session Highlights

     

    “Correct metrics combined with mechanisms for acting on KPIs is the foundation for data driven decision making."

    --Seth Earley

    "In order for measurements to be useful they have to measure the right things. Not what you think is important but what the customer thinks is important."

    --Allison Brown

     

    Download Slides

     

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    Meaningful Metrics: Aligning Operational Metrics with Marketing and Customer Experience

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