Meaningful Metrics: Aligning Operational Metrics with Marketing and Customer Experience

Recorded - available as on demand webcast

Analytics and big data are the buzzwords de jour. But what is meaningful and how can success be measured in a tangible way?  Marketing campaign dashboards, user behavior BI reports and on site clickstream data need to be correlated and interpreted in an actionable way, otherwise business owners will be quickly overwhelmed with data without deriving /insights/ that can guide action. 

This roundtable will revisit the topic of analytics and discuss practices for closing the data=>insight=>action loop.

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Seth Earley

Seth Earley is the Founder & CEO of Earley Information Science and the author of the award winning book The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster, and More Profitable. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. He has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance.