All Posts

Meaningful Metrics: Aligning Operational Metrics with Marketing and Customer Experience

Recorded - available as on demand webcast

Analytics and big data are the buzzwords de jour. But what is meaningful and how can success be measured in a tangible way?  Marketing campaign dashboards, user behavior BI reports and on site clickstream data need to be correlated and interpreted in an actionable way, otherwise business owners will be quickly overwhelmed with data without deriving /insights/ that can guide action. 

This roundtable will revisit the topic of analytics and discuss practices for closing the data=>insight=>action loop.

Visit our sponsors' websites: IEEE/IT ProfessionalCMSWire.

view webcast

Seth Earley
Seth Earley
Seth Earley is the Founder & CEO of Earley Information Science and the author of the award winning book The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster, and More Profitable. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. He has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance.

Recent Posts

First Party Data: The New Imperative

The need for accurate data to support digital transformation and the emergence of new restrictions on the use of third-party data have prompted many companies to focus their attention on first party data.

Knowledge Graphs, a Tool to Support Successful Digital Transformation Programs

Knowledge graphs are pretty hot these days. While this class of technology is getting a lot of market and vendor attention these days, it is not necessarily a new construct or approach. The core principles have been around for decades. Organizations are becoming more aware of the potential of knowledge graphs, but many digital leaders are puzzled as to how to take the next step and build business capabilities that leverage this technology.

[RECORDED] Powering Personalized Search with Knowledge Graphs

Transforming Legacy Faceted Search into Personalized Product Discovery The latest in e-commerce trends is the transformation of legacy faceted search into a more personalized experience. By applying semantic reasoning over a knowledge graph, contextual information about a customer can be combined with product data, delivering relevant search results tailored to them. The first half of this webinar is designed for the business executive. We’ll focus on why personalized search is an essential e-commerce ingredient. And we’ll demystify the process of implementing a more personalized product discovery experience for your customers. The second half of the webinar is designed for the data strategist. We’ll cover the data modeling required to build knowledge graphs for successful personalized search. We’ll discuss some real-world cases and cover the steps you can take to get started. Who should attend: Executives who care about e-commerce and the data experts who enable them. Speakers: