The complexity of the B2B sales process has been a barrier to the adoption of digital commerce. However, B2B firms are now joining the race to offer a world-class digital customer experience as a competitive advantage and a sales accelerator.
The key to winning the customer experience race is product data. Your digital product data, managed in a Product Information Management (PIM) system, can be used to power product search, search refinement, and product comparison. A robust product taxonomy can establish relationships between products, downloads, and brand stories. Together, rich product data and taxonomy can enable a very sophisticated and dynamic display of related products and content creating a superior shopping experience for customers.
If you want to take your B2B digital business to the next level, download our white paper and learn about the role of product data in creating a world-class customer experience.