"We need to have maturity in product and information management and be able to have catalogue operations and product information management capabilities. We need to be able to understand that customer journey in great detail and understand their digital body language and their mindset. And of course, we need to collaborate up and down the food chain and share knowledge and insights about the customer and activate those insights. And that's where we have personalization."
"I think the other thing that has to be understood is, there's Mdm, the tool, and then there's Mdm the bigger part of data governance. And if you're looking at Mdm to solve all of the semantic challenges like you just talked about, that it's going to be an expansive program to be able to do so."
"Essentially, the more you try to interconnect different domains, the more these exact problems are going to come forth. So connecting product data, when it's incomplete, to customer data is going to be extremely difficult unless you have an Mdm solution that can get you to a point of not just defining the data, but defining complete as well."