There was a time when digital transformation was considered a strategic vision for how organizations evolve from a traditional model of customer engagement to the new digitally enabled and data driven go-to-market paradigm. That time has passed. For most companies, the need to operate as a digital business is now a matter of survival. The choice is a simple - embrace the digital age now and stay competitive or risk becoming irrelevant. In this white paper we outline the critical importance of developing a context-aware information infrastructure for your enterprise.