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AI Academy for Marketers 2020

AI Academy for Marketers is an online education platform that helps you understand, pilot and scale artificial intelligence. (Coming July 2020)

Learn AI from the industry's top authors, marketers and entrepreneurs.
Unlimited, on-demand access to 30+ Courses and Certificates.
$899 Annual Membership (Pre-Launch Special)

AI Academy for Marketers is scheduled to go live on July 15, 2020. With your membership you’ll have 12 months of on-demand access starting July 15, 2020.
Seth Earley will be teaching: "Developing a Metrics-Driven Governance Playbook"
Governance is boring, and no one wants to own it. But the success of any information program depends on thoughtful and deliberate decision making.
Too often this means going with the opinions of the most senior people in the room. There are two problems with this approach: When those opinions are not aligned, conflicts arise, which lead to decisions driven by organizational politics. When those opinions are shared, unless they are based on real data, they are just that: opinions.


The answer to this challenge lies in a metrics-driven process for decisions. Every project involving ecommerce, user experience or more broadly digital transformation requires measurement of outcomes at multiple levels. This process allows for validation of course corrections and ongoing improvement based on data rather than opinion.
In this session attendees will learn:

Various structures for decision making bodies, and the pros and cons for each.
Ways to align measures of data quality and completeness with processes, business outcomes and organizational strategy.
How to connect ROI to data and content programs.
A framework for a metrics-driven governance playbook.