All Posts

[RECORDED] First Party Data - Managing and Monetizing the "Data Exhaust" From Your MarTech Stack

Understanding, anticipating and responding to the wants, needs and behaviors of your customer is the competitive battlefield of 2022.

However, with new limitations and regulations regarding second and third-party data and tracking cookies, marketers, digital leaders and ecommerce executives have to consider their own methods of collecting and acting upon the data they gather about customers.

In this webinar Seth Earley will talk with industry experts about how you need to model, collect, normalize, organize, manage, analyze, and act on customer information. The time to do so is now and we’ll discuss practical ways to move the needle on customer data, customer analytics and orchestration of the customer experience.

Speakers

VIEW WEBCAST

Earley Information Science Team
Earley Information Science Team
We're passionate about enterprise data and love discussing industry knowledge, best practices, and insights. We look forward to hearing from you! Comment below to join the conversation.

Recent Posts

[Earley AI Podcast] Episode 31: Kirk Marple

It’s All About the Data Guest: Kirk Marple

[Earley AI Podcast] Episode 30: Alex Babin

The Holy Grail of AI Guest: Alex Babin

The Critical Element of Foundational Architecture

Recently I chaired the Artificial Intelligence Accelerator Institute Conference in San Jose – in the heart of Silicon Valley.  The event has brought together industry innovators from both large and small organizations, providing a wide range of perspectives. For example, the CEO of AI and ML testing startup of Kolena, Mohamed Elgendy and Srujana Kaddevarmuth, Senior Director, Data & ML Engineering, Customer Products, Walmart Global Tech discussed productization of AI solutions and ways to increase adoption. I especially liked the idea of a model catalogue from which data scientists can retrieve data sets and machine learning models that others have built rather than starting from scratch.