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[RECORDED] First Party Data - Managing and Monetizing the "Data Exhaust" From Your MarTech Stack

Understanding, anticipating and responding to the wants, needs and behaviors of your customer is the competitive battlefield of 2022.

However, with new limitations and regulations regarding second and third-party data and tracking cookies, marketers, digital leaders and ecommerce executives have to consider their own methods of collecting and acting upon the data they gather about customers.

In this webinar Seth Earley will talk with industry experts about how you need to model, collect, normalize, organize, manage, analyze, and act on customer information. The time to do so is now and we’ll discuss practical ways to move the needle on customer data, customer analytics and orchestration of the customer experience.

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Earley Information Science Team
Earley Information Science Team
We're passionate about enterprise data and love discussing industry knowledge, best practices, and insights. We look forward to hearing from you! Comment below to join the conversation.

Recent Posts

[RECORDED] Unlock the Value of Data Discovery Using Knowledge Graphs and Hybrid AI

Successful knowledge management, risk management and process automation initiatives use Knowledge Graphs and Text Analytics for data discovery to extract value from documents and transform them into actionable insights and data. Knowledge Graphs aka Semantic Networks are the bedrock of an organization’s Information Architecture - modeling an organization’s products, services and people. Such semantic approaches, leveraging Natural Language techniques, have been the backbone of Text Analytics. Recently, advances in Machine Learning (ML) are augmenting such traditional approaches to create Hybrid AI. Attend the next Earley Information Science webinar to understand the key steps to set up your next data discovery initiative for success using the latest methodology and technologies. We’ve partnered with Expert.AI, a recognized leader in document-oriented text analytics platforms to explain the technical and methodological advances that enable better data discovery.

First Party Data: The New Imperative

The need for accurate data to support digital transformation and the emergence of new restrictions on the use of third-party data have prompted many companies to focus their attention on first party data.

Knowledge Graphs, a Tool to Support Successful Digital Transformation Programs

Knowledge graphs are pretty hot these days. While this class of technology is getting a lot of market and vendor attention these days, it is not necessarily a new construct or approach. The core principles have been around for decades. Organizations are becoming more aware of the potential of knowledge graphs, but many digital leaders are puzzled as to how to take the next step and build business capabilities that leverage this technology.