[RECORDED] Product Data Mastery - Reducing Returns to Increase Margin Through Better Product Data

Improving product data quality will inevitably increase your sales. However, there are other benefits (beyond improved revenue) from investing in product data to sustain your margins while lowering costs.

One poorly understood benefit of having complete, accurate, consistent product data is the reduction in costs of product returns. Managing logistics and resources needed to process returns, as well as the reduction in margins based on the costs of re-packaging or disposing of returned products, are getting more attention and analysis than in previous years.

This is a B2C and a B2B issue, and keeping more of your already-sold product in your customer’s hands will lower costs and increase margins at a fraction of the cost of building new market share.

This webinar will discuss how EIS can assist in all aspects of product data including increasing revenue and reducing the costs of returns.  We will discuss how to frame the data problems and solutions tied to product returns, and ways to implement scalable and durable changes to improve margins and increase revenue.

Speakers

  • Dan O’Connor
    Practice Director/Enablement Lead, Earley Information Science
  • Eli Cooley
    Senior Consultant, Earley Information Science


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Meet the Author
Earley Information Science Team

We're passionate about managing data, content, and organizational knowledge. For 25 years, we've supported business outcomes by making information findable, usable, and valuable.