Generative Engine Optimization (GEO): Revolutionizing SEO for the Future
Session 3
October 23, 2024 @ 1:00 PM ET | 10:00 AM PT
Dive into the emerging concept of Generative Engine Optimization (GEO) and its significance in the age of AI. Discuss how GEO diverges from traditional Search Engine Optimization (SEO) by focusing on optimizing content for generative question-answer formats rather than keyword-based searches. Understand the strategies for businesses to stay ahead in this evolving landscape and the implications for digital marketing practices.
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Topics We'll Cover
This session aims to elucidate the innovative field of Generative Engine Optimization (GEO) and its transformative potential.
Defining GEO: What is Generative Engine Optimization, and how does it differ from SEO?
Strategic Implementation: Effective strategies for optimizing content for question-answer formats.
We’ll explore the key strategies businesses need to adopt to optimize for GEO. This includes creating conversational, concise, and highly relevant content tailored for AI systems that generate answers rather than ranking pages based on keyword queries.
Case Studies: Examples of successful GEO implementations and their outcomes.
Impact on Digital Marketing: How GEO will reshape digital marketing strategies and practices.
Future Outlook: Forecasting the evolution of GEeO and its long-term implications for online visibility and user engagement.
Upcoming Sessions in this Series
Session 4: Nov 6 - Is my AI Assistant Lying to Me? Accuracy in Generative AI
Session 5: Nov 20 - The Practical Reality of AI and Large Language Models (LLMs) in Transforming Business Operations
Session 6: Dec 4 - Vendor AI Strategies and Challenges: Lucidworks, Coveo, OpenSearch, and Algolia
Session 7: Dec 18 - Stories of AI Impact on Real Peoples’ Lives and Livelihoods: The AI Gift that Keeps on Giving
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Meet The Speaker
Seth Earley
An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions.
Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.
Meet The Speaker
Patrick Hoeffel
Pat is an Experienced Leader and Technologist with deep Consulting and Professional Services experience covering AI, Cloud, Enterprise Search, Knowledge Management, and Data Intelligence for eCommerce, Knowledge Management, Financial Services, Insurance, Defense, and International markets. He is also a Leader in Partner and Alliance development and enablement, and in bringing innovative Product solutions to market through both internal development and partner integration.
"I've always had a passion for taking data and turning it into actionable intelligence from which quality decisions can be made and quality products and services can be offered."