EIS Context-Aware Information Infrastructure
Information is the lifeblood of any organization, perhaps its most vital asset. Yet many organizations overlook the critical importance of information management as a foundation for achieving operational excellence and competitive advantage. At Earley Information Science (EIS), we help you put information to work seamlessly across your enterprise and beyond….
…But there are no short cuts!
Our Context-Aware Information Infrastructure provides a framework to understand how EIS enables organizations to mine valuable data and harvest deep contextual insights to drive stronger business outcomes. Well-architected, contextualized information is critical, whether your business goals are centered on a differentiated Digital Commerce strategy, or leveraging knowledge and content access to get to the next level of organizational performance and productivity. Context enables personalized customer experiences and innovative digital commerce execution. Contextualized information also provides access to the right information by the right people at the right time to optimize organizational potential, and to gain the visibility that enables improved decision-making to realize your business vision. See our white paper on Power Your Digital Business with Context-Driven Information.
The Importance of Context and Analytics-Based Insights
Without context, content is less meaningful and its impact diminished. Context is defined by the relationships between data about customers, employees, and products, with data found deep within your operations. This data is created, processed, analyzed, accessed, reused and disposed of through a wide range of enterprise systems: ERP, CRM, ECM, CMS, DAM, PIM and many others. Harmonizing, modeling and analyzing cross enterprise data from these systems is what EIS assists organizations in doing. EIS services consider the critical intersection between people, systems, processes, content and context.
EIS helps organizations extract deeper meaning from data and analytics to provide the insights and intelligence needed to create an accurate profile of customers including their behaviors and interests, in order to create highly personalized interactions. The result is personalized digital commerce that really works – one that can influence greater conversions and long term customer loyalty. Analytics can also help to surface market trends or emerging operational conditions as they happen. This would include contextual content and knowledge management based on business processes and role-based requirements. Successful organizations infuse analytics throughout their enterprises to drive smarter decisions, and agile, responsive execution to optimize outcomes.
Foundational Information Architecture
To really put information to work, it is essential to have information that is well-architected and organized. Taxonomy and metadata are critical components of an information architecture, that when applied to your organization's content, becomes a powerful tool in making information work across the enterprise. When integrated with your organization’s information platforms and tools it improves content organization, accessibility, findability, and reuse, making it more valuable to the enterprise. EIS helps organizations tap into the broad expanse of structured and unstructured data. We help organizations bridge silos to put information to greater use to realize benefits from the functionality, consistency, and efficiency of a controlled vocabulary and content model.
Information Integration Bridge to Business Results
EIS can play a pivotal role in translating and realizing business impact from the requirements for a contextualized information architecture.
- EIS can bridge the business mandates of line of business leaders with the key technology considerations of the IT organization.
- In a similar fashion, EIS also fills the gap between your digital agency and systems integrator.
As an Information Integrator, EIS ensures that organizations harvest deep contextualized business value and insights from a major investment in information technology initiatives.