Attribute-Driven-Framework-Unified-Commerce-CoverApplying customer and journey context means serving up the right products, services or solutions with supporting data and content to meet needs on a moment-to-moment basis. Therefore, customer data models, product data models, content models, and knowledge architecture all have to follow harmonized information structures–in other words, they have to be tied together by a unified attribute model or framework in order to achieve unified commerce.

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