Analytics and big data are the buzzwords de jour. But what is meaningful and how can success be measured in a tangible way? Marketing campaign dashboards, user behavior BI reports and on site clickstream data need to be correlated and interpreted in an actionable way, otherwise business owners will be quickly overwhelmed with data without deriving insights that can guide action.
This roundtable will revisit the topic of analytics and discuss practices for closing the data=>insight=>action loop.
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