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DemandGenReport: Implementing AI Into Your Marketing Mix

DemandGenReport published an article "5 Easy Tips For Implementing AI Into Your Marketing Mix" based an interview with Seth Earley on June 17,2020 including this quote:

“The ontology really is the key to defining all of that data and defining all of that information,” Earley explained. “It becomes a reference point because AI doesn't know what products you have, it doesn't know what your solutions are. It doesn't know what's important to your customers.”