Seth Earley Featured on Content Strategy Insights with Larry Swanson

Seth Earley was a guest on Content Strategist, Larry Swanson's, podcast "Content Strategy Insights." During their conversation they covered many topics including:

  • what an ontology is and how to use ontologies to describe a domain of knowledge
  • how an ontology can help traverse the knowledge in an organization
  • the difference between “is-ness” and “about-ness”
  • the importance in ontology practice of starting with concepts that are important to the business
  • how an ontology can help content strategy practice
  • how these technologies and practices can help understand user intent to deliver the correct content
  • the importance of structuring content to avoid TL;DR situations
  • how ontologically organized structured content can help deliver personalized content
  • the arrival of conversational cognitive assistants
  • the role of knowledge practices to power new tools as the workforce changes
  • the importance of understanding – and conveying to leadership – the importance of ontology work

Listen to the entire conversation here.

Meet the Author
Earley Information Science Team

We're passionate about managing data, content, and organizational knowledge. For 25 years, we've supported business outcomes by making information findable, usable, and valuable.