Case Study

Improved Faceted Search & SEO | Urban Land Institute



This multi-disciplinary real-estate, non-profit research and education organization needed to upgrade its information architecture.  This meant organizing  unifying, normalizing and reconciling numerous lists of terms used across its knowledge management environment for case studies, membership categorization, and other content. It required integrating existing databases and tagging systems for the development case studies, magazine index, website and a number of content platforms.  It also required reconciling multiple navigational systems and implementing Endeca faceted search.


The EIS team evaluated the existing taxonomy, and designed a new taxonomy structure, along with governance policies and procedures.  The team conducted interviews and performed  an evaluation of the taxonomy.  They conducted a content audit, collected and reviewed artifacts and analyzed site metrics.  

From this extensive assessment, EIS created a strategy that included user research analysis, success metrics, personas and use cases, and a newly developed taxonomy framework.  

EIS ensured complete knowledge transfer around best practices and assisted the client in developing internal core competencies.


ULI developed new capabilities that enabled them to  better serve their  membership through collaboration and knowledge sharing.  They improved project upload and searching functionality, created new mechanisms for member profiling, and had the  ability to create personalized feeds around events and published information

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