Determine why a large percentage of generated URLs submitted as part of Sitemap Protocol were not included in search engine result pages.
Overall goal to reduce the number of indexed pages deemed duplicate content while increasing overall indexation for the site.
Solution
Conduct an evaluation of technical factors affecting search engine crawlability and indexation, specifically focused on technical issues identified with site and dynamic URL formulation.
Education and introduction to the problem of search engine optimization primarily focused on the contextual and technical attributes of SEO.
Provide concrete steps to improve URL crawlability and indexation from the perspective of search engines such as Google, Yahoo and Bing.
Results
Concrete set of actionable recommendations for improving search crawlability of Endeca generated URLs.
Site indexation: from 90,400 to 478,000 URLs.
Increase of Endeca IAP URLs from 9,170 to 70,000.
Decrease of indexed duplicate content URL’s from 6,010,000 to 151,000.
Discover Expert Insights
See the latest news in the information architecture space through our blog posts, whitepapers, webinars, and more.
