Walmart wanted to improve its website customer experience through a more effective organization of navigational taxonomies, a better choice of category labels and more targeted tagging of metadata attributes. They needed to improve the usability of the Endeca Information Access Platform by increasing findability of information on walmart.com at both the micro and macro levels. The company wanted to attract better qualified and targeted traffic from organic search through the inclusion of best practices in search engine optimization.
The E&A team conducted analysis of walmart.com to assess navigational and back-end taxonomies and product attributes against industry best practices. They team conducted an assessment of terminology used across all site categories and sub-categories in the website navigational hierarchy. The E&A team then recommended preferred terminology and term equivalence based on best practices in search engine optimization and taxonomy. They also provided a comprehensive competitive analysis.
Walmart had newly introduced best practices for product attributes and labeling for browse and search. They had approaches and guidelines for top-level navigation SEO integration and the use of poly-hierarchy. This full category hierarchy with synonyms for Home and Electronics facets, provided special attention to Accessories categories. Walmart was also able to deploy key governance approaches with multiple vendors, seasonal change, and mega product selections.