TechTarget SearchEnterpriseAI published an Articles "5 AI risks businesses must confront and how to address them" on April 28,2020 including this quote from Seth Earley:
"The AI doesn't know what's important to you, it doesn't know your products, your processes, your customers," said Seth Earley, author of The AI-Powered Enterprise and CEO of Earley Information Science. AI is built on the fundamentals of the business, which it must be taught.