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5 Things You Need To Know To Create A Highly Successful E-Commerce Business

This Authority Magazine interview with Seth Earley was published on November 13, 2020: 5 Things You Need To Know To Create A Highly Successful E-Commerce Business

1. Know your audience. I built a personalization architecture and at the end of the process, the marketing department could not come up with differentiated messaging because they knew so little about them

2. Focus. Trying to be all things to all people will not serve anyone very well. Once you understand that target, be laser-focused on catering to those detailed needs you have identified in item

3. Don’t skip the hard parts. Whether this is market research, user research, or documenting code and setting up governance know what is enough and don’t give it short shrift

4. Get the foundation right. This includes data quality and carefully designed product, customer, content and messaging architectures. (Yes, architectures, plural)

5. Be realistic. Understate the expected results. Overstate the expected costs. As I have told other entrepreneurs, have at least 6 months of runway and expect things to take twice as long and your results to be half what you estimate.

Earley Information Science Team
Earley Information Science Team
We're passionate about enterprise data and love discussing industry knowledge, best practices, and insights. We look forward to hearing from you! Comment below to join the conversation.

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How to Design Omni-Channel IVAs That Humans Love To Use

During our webinar, "Omni-channel Virtual Assistants - The Next Frontier in Voice and Text for Customer Service guest speaker Chris Featherstone, who leads business development for AI and speech recognition services at Amazon Web Services (AWS) and Seth Earley, CEO of Earley Information Systems (EIS) discussed ways to design omni-channel virtual assistants to optimize their use across voice and text. When supported by an appropriate information architecture and designed with a deep understanding of the customer, virtual assistants can access enterprise knowledge efficiently, saving time and money. The key to success is to structure the underlying information so it can be retrieved and used by any channel, including humans, to deliver the responses that customers need. Here's a recap of the conversation.

LIVE: Getting Value From Out-Of-The-Box AI Applications

Join us for a live recording of the Earley AI Podcast on September 29, 2021 at 1:00 PM Eastern Time.

How To Choose The Best Marketing Process For Digital Transformation

Most organizations are realizing that understanding and embracing the sea change that is impacting the marketing function will mean the difference between success and failure of go-to-market activities of entire businesses.  Unfortunately, the industry is so crowded and noisy that it is difficult to distinguish significant developments from distractions.  The wide range of tools, technologies and approaches that require familiarity, fluency and expertise means that marketing directors can spend inordinate amounts of time on researching options without achieving meaningful impact.