Growth Series BLOG

Its a Premium BLOG template and it contains Instagram Feed, Twitter Feed, Subscription Form, Blog Search, Image CTA, Topic filter and Recent Post.

All Posts

5 Things You Need To Know To Create A Highly Successful E-Commerce Business

This Authority Magazine interview with Seth Earley was published on November 13, 2020: 5 Things You Need To Know To Create A Highly Successful E-Commerce Business

1. Know your audience. I built a personalization architecture and at the end of the process, the marketing department could not come up with differentiated messaging because they knew so little about them

2. Focus. Trying to be all things to all people will not serve anyone very well. Once you understand that target, be laser-focused on catering to those detailed needs you have identified in item

3. Don’t skip the hard parts. Whether this is market research, user research, or documenting code and setting up governance know what is enough and don’t give it short shrift

4. Get the foundation right. This includes data quality and carefully designed product, customer, content and messaging architectures. (Yes, architectures, plural)

5. Be realistic. Understate the expected results. Overstate the expected costs. As I have told other entrepreneurs, have at least 6 months of runway and expect things to take twice as long and your results to be half what you estimate.

Earley Information Science Team
Earley Information Science Team
We're passionate about enterprise data and love discussing industry knowledge, best practices, and insights. We look forward to hearing from you! Comment below to join the conversation.

Recent Posts

The Comprehensive Ecommerce and Marketing Guide for B2B Manufacturing and Distribution

Today, every B2B  is subject to similar expectations as top-tier B2C brands: providing customers with multiple channels in which to order, more personalized shopping experiences, and quick delivery of information are essential. The B2B brands that maintain customer-centricity will create a competitive advantage.

5 Key Product Taxonomies and How They Drive Your Business

If you Google “taxonomy” you will learn that it is the branch of science concerned with classification, especially of organisms. However, taxonomy as a system of hierarchical classification also plays a crucial role in the context of business.

5 Proven Strategies That Boost Customer Engagement

An effective customer engagement strategy is table stakes to compete in both the B2C and B2B markets today. Top brands commit to being customer-centric in everything they do and create.