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Attribute-Driven Framework for Unified Commerce

Attribute-Driven-Framework-Unified-Commerce-CoverApplying customer and journey context means serving up the right products, services or solutions with supporting data and content to meet needs on a moment-to-moment basis.  Therefore, customer data models, product data models, content models, and knowledge architecture all have to follow harmonized information structures–in other words, they have to be tied together by a unified attribute model or framework in order to achieve unified commerce.

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Earley Information Science Team
Earley Information Science Team
We're passionate about enterprise data and love discussing industry knowledge, best practices, and insights. We look forward to hearing from you! Comment below to join the conversation.

Recent Posts

The Comprehensive Ecommerce and Marketing Guide for B2B Manufacturing and Distribution

Today, every B2B  is subject to similar expectations as top-tier B2C brands: providing customers with multiple channels in which to order, more personalized shopping experiences, and quick delivery of information are essential. The B2B brands that maintain customer-centricity will create a competitive advantage.

5 Key Product Taxonomies and How They Drive Your Business

If you Google “taxonomy” you will learn that it is the branch of science concerned with classification, especially of organisms. However, taxonomy as a system of hierarchical classification also plays a crucial role in the context of business.

5 Proven Strategies That Boost Customer Engagement

An effective customer engagement strategy is table stakes to compete in both the B2C and B2B markets today. Top brands commit to being customer-centric in everything they do and create.