Growth Series BLOG

Its a Premium BLOG template and it contains Instagram Feed, Twitter Feed, Subscription Form, Blog Search, Image CTA, Topic filter and Recent Post.

All Posts

Brand Choreography - How Product Information Supports Your Brand Promise

Recorded - available as on demand webcast

Your customers have rising expectations about their digital experience across every channel and touch point with your brand. And since digital engagement is comprised entirely of information (product data, content and brand assets), your ability to provide customers with exactly the right information, specifically for them, at the right moment, is the key to providing best-in-class customer experience. 

And ensuring that your product information is consistent regardless of where the content is syndicated reduces friction in winning the sale, improves transparency and increases brand loyalty.

But for many organizations data quality issues, data that is incomplete or entirely missing result in a significant impediment to a seamless customer experience. Digital assets such as photos, videos and other rich media enhance the selection and buying experience, but if there are disconnected processes or poorly integrated systems, those assets may be out of date or unavailable at the right moment. It could be the wrong content is presented for a particular stage in the customer journey, or you may have the wrong design for how, where and when product information is digitally "merchandised." 

All of these issues lead to a lack of agility, higher costs, missed sales opportunities and ultimately, a disappointed customer and a damaged brand. 

In our next Earley Executive Roundtable, our panel of experts will discuss the brand choreography issues that marketers, ecommerce leaders, and operations executives need to understand and plan for when embarking on product and digital asset programs. We will discuss key drivers in the digital information supply chain, how to evaluate your organization’s product merchandising maturity, common publishing pitfalls, and how to plan for a successful brand engagement transformation using choreographed product information.

view webcast

Recent Posts

Designing AI Programs for Success - a 4 Part Series

Recorded - available as on demand webcast AI is plagued by inflated and unrealistic expectations due to a lack of broad understanding of this wide-ranging space by software vendors and customers. Software tools can be extremely powerful, however the services, infrastructure, data quality, architecture, talent and methodologies to fully deploy in the enterprise are frequently lacking. This four-part series by Earley Information Science and Pandata will explore a number of issues that continue to afflict AI projects and reduce the likelihood of success. The sessions will provide actionable steps using proven processes to improve AI program outcomes.

The Missing Ingredient to Digital Transformation: Scaling Knowledge Communities and Processes

The holy grail of digital transformation is the seemingly conflicting goals of high levels of customer service and pressure to reduce costs. “Digital Transformation” has become an all-encompassing term – in a piece in this column about customer data platforms, I asked whether the term has lost its meaning: The phrase “digital transformation” can mean anything and everything — tools, technology, business processes, customer experience, or artificial intelligence, and every buzzword that marketers can come up with. Definitions from analysts and vendors include IT modernization and putting services online; developing new business models; taking a “digital first” approach; and creating new business processes, and customer experiences. The overarching objective of a digital transformation program is to improve end-to-end efficiencies, remove friction from information flows, and create new value streams that differentiate a company’s offerings and strengthen the customer relationship. Having assisted large global enterprises with building the data architecture, supporting processes, and governance for multiple digital transformations, in my experience, there are two broad classes of initiatives that seem to get funding and others that miss the boat in terms of time, attention, and resources.

4 Reasons B2B Manufacturers need Strong Product Data

There are many manufacturers who have started to take the leap forward in the digital space, but there are still a great number who rely solely on their distributors to manage their product data. We are going to look at 4 key reasons why its so important that manufacturers own their product and dedicate the time and resources to build it out.