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Communication and Collaboration Between CDO and CMO

This paper originally appeared in the March 2019 issue of the Journal of Applied Marketing Analytics (JAMA).

This paper explores a number of issues including  the role of the CDO, the responsibility of the CDO compared with that of the chief information officer or chief digital officer, how organizational data maturity correlates to use of the CDO, how the chief marketing officer (CMO) has yet to leverage this new function, the challenges associated with such a collaboration and how various organizations are viewing the marketing data challenge. The paper goes on to describe the impact of the General Data Protection Regulation as a catalyst for data-quality initiatives and models for collaboration between the CMO and CDO.

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Earley Information Science Team
Earley Information Science Team
We're passionate about enterprise data and love discussing industry knowledge, best practices, and insights. We look forward to hearing from you! Comment below to join the conversation.

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How to Design Omni-Channel IVAs That Humans Love To Use

During our webinar, "Omni-channel Virtual Assistants - The Next Frontier in Voice and Text for Customer Service guest speaker Chris Featherstone, who leads business development for AI and speech recognition services at Amazon Web Services (AWS) and Seth Earley, CEO of Earley Information Systems (EIS) discussed ways to design omni-channel virtual assistants to optimize their use across voice and text. When supported by an appropriate information architecture and designed with a deep understanding of the customer, virtual assistants can access enterprise knowledge efficiently, saving time and money. The key to success is to structure the underlying information so it can be retrieved and used by any channel, including humans, to deliver the responses that customers need. Here's a recap of the conversation.