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Digital Transformation Trends to Watch in 2019

We’ve all heard it – digital transformation is coming for us. From how our customers engage with us, to how our partners leverage us, and how our business operations scale, digital transformation is the ultimate goal for successful eCommerce companies in 2019.

Yet to be truly strategic and exacting in your digital transformation initiatives, we must first decide which trends are ‘in,’ and which ones are ‘out.’

Join Seth Earley, CEO of Earley Information Science, and special guest Andy Hoar, CEO of Paradigm B2B and Minal Bhargava Parker, Sr. Product Manager eBusiness at HD Supply, as they consider the digital trends making the news these days, and identify those that are critical to success in 2019, and those that might just be hype.

Our 30-minute webinar will be hosted on Wednesday, November 7th, 2018, @ 10:00 a.m. PT / 1:00 p.m. ET.

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How to Design Omni-Channel IVAs That Humans Love To Use

During our webinar, "Omni-channel Virtual Assistants - The Next Frontier in Voice and Text for Customer Service guest speaker Chris Featherstone, who leads business development for AI and speech recognition services at Amazon Web Services (AWS) and Seth Earley, CEO of Earley Information Systems (EIS) discussed ways to design omni-channel virtual assistants to optimize their use across voice and text. When supported by an appropriate information architecture and designed with a deep understanding of the customer, virtual assistants can access enterprise knowledge efficiently, saving time and money. The key to success is to structure the underlying information so it can be retrieved and used by any channel, including humans, to deliver the responses that customers need. Here's a recap of the conversation.

LIVE: Getting Value From Out-Of-The-Box AI Applications

Join us for a live recording of the Earley AI Podcast on September 29, 2021 at 1:00 PM Eastern Time.

How To Choose The Best Marketing Process For Digital Transformation

Most organizations are realizing that understanding and embracing the sea change that is impacting the marketing function will mean the difference between success and failure of go-to-market activities of entire businesses.  Unfortunately, the industry is so crowded and noisy that it is difficult to distinguish significant developments from distractions.  The wide range of tools, technologies and approaches that require familiarity, fluency and expertise means that marketing directors can spend inordinate amounts of time on researching options without achieving meaningful impact.