How AI Is Revolutionizing Customer Feedback and Engagement for Large Enterprises
Guest: George Swetlitz
Join us for a compelling episode of the Earley AI Podcast as host Seth Earley sits down with George Swetlitz, CEO and Co-Founder of RightResponse AI. George brings decades of expertise in natural language technologies, enterprise AI adoption, and building advanced models to solve real business challenges—especially in the realm of customer engagement, feedback, and competitive analysis.
Tune in as George shares how AI-powered systems are changing the way organizations capture, understand, and act on customer feedback to deliver more relevant, personalized, and valuable experiences. He discusses why sounding “human” isn’t enough, the importance of contextual relevance, and how to transform the review response process at scale for both efficiency and revenue growth.
Key Takeaways:
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Relevance Over Sounding Human: The real power of AI in customer experience lies in delivering contextually relevant responses, not just in mimicking human conversation.
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Granular Sentiment Analysis: Advanced AI systems can break down reviews into meaningful phrases, better identify true intent and sentiment (even with sarcasm), and map feedback to business KPIs.
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Building Fact Repositories: Onboarding AI involves creating a dynamic library of facts drawn from reviews, responses, and website content, enabling responses that are tailored to specific, high-value customer concerns.
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Operational Impact at Scale: Large organizations can redeploy significant resources by automating repetitive review responses, freeing up staff to focus on complex, high-touch customer problems.
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Personalized Review Requests: AI can personalize review requests by incorporating context from customer interactions, dramatically improving conversion rates and generating more insightful customer feedback.
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Competitive Insights: AI-driven analysis of both your reviews and your competitors’ can highlight where you’re outperforming or falling short—especially at the hyperlocal level.
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Future of AI in CX: As AI models become more advanced, onboarding and implementation will become smoother, and the quality of customer engagement will only improve.
Insightful Quote:
“What you’re trying to do with AI is get the best of both worlds. You’re trying to be relevant to somebody in the space or in the place that they’re in… The best customer service rep would do that. And now, at scale, AI can help organizations truly meet customers where they are.” George Swetlitz
Listen now and discover how leveraging AI in customer feedback can transform both experience and outcomes!
Links
LinkedIn: https://www.linkedin.com/in/george-swetlitz-7b43812/
Website: https://www.rightresponseai.com
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