Customer Data Platforms, software that creates a persistent, unified customer database that is accessible to other systems, have had some time to emerge as an important component of the ecommerce and customer experience stack. The technology has begun to mature and organizations are gradually putting them to work.
In this webinar, our panel of experts will discuss:
- types of CDP’s
- the value of the technology
- what needs to be in place to be successful.
We’ll also provide some checklists and issues to consider when evaluating vendor offerings and determining your organization’s readiness to leverage this class of tool.