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    How Organizations are Using Customer Data Platforms

    Recorded - available as on demand webcast

    Customer Data Platforms, software that creates a persistent, unified customer database that is accessible to other systems, have had some time to emerge as an important component of the ecommerce and customer experience stack. The technology has begun to mature and organizations are gradually putting them to work.

    In this webinar, our panel of experts will discuss:

    • types of CDP’s
    • the value of the technology
    • what needs to be in place to be successful.

    We’ll also provide some checklists and issues to consider when evaluating vendor offerings and determining your organization’s readiness to leverage this class of tool.

    view webcast

    Recent Posts

    [RECORDED] Product Data: Insights for Success - How AI is Automating Product Data Programs

    Artificial Intelligence is changing the way businesses interact with their customers. From hyper-personalized experiences to chatbots built on Large Language Models, AI is driving new investment in digital experiences. That same AI and LLM can also be used to automate your product data program. From data onboarding and validation to generating descriptions and validating images, AI can help generate content faster and at a higher quality level to improve product findability, search, and conversion rates. In our second webinar in the Product Data Mastery series, we’re speaking with Madhu Konety from IceCream Labs to show exactly how AI and product data can work together for your business.

    AI’s Value for Product Data Programs

    By Dan O'Connor, Director of Product Data, Earley Information Science

    The Critical Role of Content Architecture in Generative AI

    What is Generative AI? Generative AI has caught fire in the industry – almost every tech vendor has a ChatGPT-like offering (or claims to have one). They are claiming to use the same technology – a large language model (LLM) (actually there are many Large Language Models both open source and proprietary fine-tuned for various industries and purposes) to access and organize content knowledge of the enterprise. As with previous new technologies, LLMs are getting hyped. But what is generative AI?