In order to make sense of the dizzying array of marketing technology options, people have turned to graphical representations of the tools that show how those tools can be utilized. The problem is the resulting "pretty pictures" don't actually say anything. In this white paper we walk you through a 6-step process that will deliver a blueprint you can run with.
Taking Control of your Data: How Knowledge Graphs Help to Optimize your Business Guest: Doug Kimball
The underlying principles of Artificial Intelligence have been evolving over decades. Recent advances have created nothing short of a revolutionary breakthrough in information management. Generative AI is in the public consciousness and corporate applications are promising but require certain guardrails and decision-making policies and processes. While “governance“ is a term that brings to mind bureaucratic structures with little practical on-the-ground application, a correctly designed decision-making framework driven by business process/outcome measures and KPIs provides a critical component of data analytics and AI programs.
Exploring the Power of Collaboration in Data Science Guest: Ben Clinch
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