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How to Create a Marketing Technology Blueprint: The Myth of the Marketing Stack

Marketing-Tech-Blueprint-CoverIn order to make sense of the dizzying array of marketing technology options, people have turned to graphical representations of the tools that show how those tools can be utilized.  The problem is the resulting "pretty pictures" don't actually say anything.  In this white paper we walk you through a 6-step process that will deliver a blueprint you can run with.

 

 

 

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Earley Information Science Team
Earley Information Science Team
We're passionate about enterprise data and love discussing industry knowledge, best practices, and insights. We look forward to hearing from you! Comment below to join the conversation.

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