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How to Create a Marketing Technology Blueprint: The Myth of the Marketing Stack

Marketing-Tech-Blueprint-CoverIn order to make sense of the dizzying array of marketing technology options, people have turned to graphical representations of the tools that show how those tools can be utilized.  The problem is the resulting "pretty pictures" don't actually say anything.  In this white paper we walk you through a 6-step process that will deliver a blueprint you can run with.

 

 

 

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Earley Information Science Team
Earley Information Science Team
We're passionate about enterprise data and love discussing industry knowledge, best practices, and insights. We look forward to hearing from you! Comment below to join the conversation.

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How to Design Omni-Channel IVAs That Humans Love To Use

During our webinar, "Omni-channel Virtual Assistants - The Next Frontier in Voice and Text for Customer Service guest speaker Chris Featherstone, who leads business development for AI and speech recognition services at Amazon Web Services (AWS) and Seth Earley, CEO of Earley Information Systems (EIS) discussed ways to design omni-channel virtual assistants to optimize their use across voice and text. When supported by an appropriate information architecture and designed with a deep understanding of the customer, virtual assistants can access enterprise knowledge efficiently, saving time and money. The key to success is to structure the underlying information so it can be retrieved and used by any channel, including humans, to deliver the responses that customers need. Here's a recap of the conversation.