How to Create a Marketing Technology Blueprint: The Myth of the Marketing Stack

Marketing-Tech-Blueprint-CoverIn order to make sense of the dizzying array of marketing technology options, people have turned to graphical representations of the tools that show how those tools can be utilized.  The problem is the resulting "pretty pictures" don't actually say anything.  In this white paper we walk you through a 6-step process that will deliver a blueprint you can run with.




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Earley Information Science Team

We're passionate about managing data, content, and organizational knowledge. For 25 years, we've supported business outcomes by making information findable, usable, and valuable.