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How to Create a Marketing Technology Blueprint: The Myth of the Marketing Stack

Marketing-Tech-Blueprint-CoverIn order to make sense of the dizzying array of marketing technology options, people have turned to graphical representations of the tools that show how those tools can be utilized.  The problem is the resulting "pretty pictures" don't actually say anything.  In this white paper we walk you through a 6-step process that will deliver a blueprint you can run with.

 

 

 

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Earley Information Science Team
Earley Information Science Team
We're passionate about enterprise data and love discussing industry knowledge, best practices, and insights. We look forward to hearing from you! Comment below to join the conversation.

Recent Posts

First Party Data: The New Imperative

The need for accurate data to support digital transformation and the emergence of new restrictions on the use of third-party data have prompted many companies to focus their attention on first party data.

Knowledge Graphs, a Tool to Support Successful Digital Transformation Programs

Knowledge graphs are pretty hot these days. While this class of technology is getting a lot of market and vendor attention these days, it is not necessarily a new construct or approach. The core principles have been around for decades. Organizations are becoming more aware of the potential of knowledge graphs, but many digital leaders are puzzled as to how to take the next step and build business capabilities that leverage this technology.

[RECORDED] Powering Personalized Search with Knowledge Graphs

Transforming Legacy Faceted Search into Personalized Product Discovery The latest in e-commerce trends is the transformation of legacy faceted search into a more personalized experience. By applying semantic reasoning over a knowledge graph, contextual information about a customer can be combined with product data, delivering relevant search results tailored to them. The first half of this webinar is designed for the business executive. We’ll focus on why personalized search is an essential e-commerce ingredient. And we’ll demystify the process of implementing a more personalized product discovery experience for your customers. The second half of the webinar is designed for the data strategist. We’ll cover the data modeling required to build knowledge graphs for successful personalized search. We’ll discuss some real-world cases and cover the steps you can take to get started. Who should attend: Executives who care about e-commerce and the data experts who enable them. Speakers: