All Posts

Introduction to Planning a Winning B2B Website - Mapping the Secret Life of Product Data

There may have been a day when a B2B sales organization could get away with ignoring their website.  But, in an age when everyone judges their online experience against Amazon.com, that day is in the past.  In this short primer on planning a winning B2B website you'll learn:

  • Product taxonomy terms for the layperson 
  • The 3 key players in your organization that can make or break a winning B2B website
  • How product data flows through your organization to the website
  • Who needs to be involved to keep the product information flowing
  • Why good PIM processes are important to your business

Take 10 minutes to learn why it is time to get serious about your product data processes.

Download Now

Earley Information Science Team
Earley Information Science Team
We're passionate about enterprise data and love discussing industry knowledge, best practices, and insights. We look forward to hearing from you! Comment below to join the conversation.

Recent Posts

[Earley AI Podcast] Episode 34: Doug Kimball

Taking Control of your Data: How Knowledge Graphs Help to Optimize your Business Guest: Doug Kimball

Accelerating Data and Analytics Capabilities Age of Generative AI: How Governance is a Key Enabler

The underlying principles of Artificial Intelligence have been evolving over decades. Recent advances have created nothing short of a revolutionary breakthrough in information management. Generative AI is in the public consciousness and corporate applications are promising but require certain guardrails and decision-making policies and processes. While “governance“ is a term that brings to mind bureaucratic structures with little practical on-the-ground application, a correctly designed decision-making framework driven by business process/outcome measures and KPIs provides a critical component of data analytics and AI programs.

[Earley AI Podcast] Episode 33: Ben Clinch

Exploring the Power of Collaboration in Data Science Guest: Ben Clinch