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Introduction to Planning a Winning B2B Website - Mapping the Secret Life of Product Data

There may have been a day when a B2B sales organization could get away with ignoring their website.  But, in an age when everyone judges their online experience against Amazon.com, that day is in the past.  In this short primer on planning a winning B2B website you'll learn:

  • Product taxonomy terms for the layperson 
  • The 3 key players in your organization that can make or break a winning B2B website
  • How product data flows through your organization to the website
  • Who needs to be involved to keep the product information flowing
  • Why good PIM processes are important to your business

Take 10 minutes to learn why it is time to get serious about your product data processes.

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Earley Information Science Team
Earley Information Science Team
We're passionate about enterprise data and love discussing industry knowledge, best practices, and insights. We look forward to hearing from you! Comment below to join the conversation.

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How to Design Omni-Channel IVAs That Humans Love To Use

During our webinar, "Omni-channel Virtual Assistants - The Next Frontier in Voice and Text for Customer Service guest speaker Chris Featherstone, who leads business development for AI and speech recognition services at Amazon Web Services (AWS) and Seth Earley, CEO of Earley Information Systems (EIS) discussed ways to design omni-channel virtual assistants to optimize their use across voice and text. When supported by an appropriate information architecture and designed with a deep understanding of the customer, virtual assistants can access enterprise knowledge efficiently, saving time and money. The key to success is to structure the underlying information so it can be retrieved and used by any channel, including humans, to deliver the responses that customers need. Here's a recap of the conversation.