Launching a Master Data Management Program: Eight Key Steps in the Journey

8-steps-MDM-program-coverTo maximize your customer's experience, a 360-degree view must be compiled from customer data that touches every part of your organization.  This can only be achieved when data silos are integrated, duplicate data is reconciled, bad data is eliminated and data governance is established. This is accomplished with a Master Data Management (MDM) solution that maps customer data to a single version of the truth and ensures data quality and validity are maintained as your business expands and evolves. How do you get started?  In this white paper we walk through the eight steps of the journey.

 

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Meet the Author
Earley Information Science Team

We're passionate about managing data, content, and organizational knowledge. For 25 years, we've supported business outcomes by making information findable, usable, and valuable.