Providing the best possible customer experience and streamlining the buying process with relevant, personalized content is a top priority for every digital businesses.
According to Gartner,
- 18% of marketing budgets in 2014 were spent on customer experience
- Customer experience is the top innovation project for 2015
- 89% of companies will compete based on customer experience by 2016
To maximize your customer's experience, a 360-degree view must be complied from customer data that touches every part of your organization. This can only be achieved when data silos are integrated, duplicate data is reconciled, bad data is eliminated and data governance is established.
Customer experience management is enabled and enhanced by a Master Data Management (MDM) solution that maps customer data to a single version of the truth and ensures data quality and validity are maintained as your business expands and evolves.
Join us for an informative webinar that addresses the critical role of MDM and data governance in managing the customer experience and creates measurable business impact in the areas of customer acquisition, value and retention.