Growth Series BLOG

Its a Premium BLOG template and it contains Instagram Feed, Twitter Feed, Subscription Form, Blog Search, Image CTA, Topic filter and Recent Post.

All Posts

MDM - The Key to Successful Customer Experience Management

Recorded - available as on demand webcast

Providing the best possible customer experience and streamlining the buying process with relevant, personalized content is a top priority for every digital businesses.

According to Gartner,

  •          18% of marketing budgets in 2014 were spent on customer experience
  •          Customer experience is the top innovation project for 2015
  •          89% of companies will compete based on customer experience by 2016

To maximize your customer's experience, a 360-degree view must be complied from customer data that touches every part of your organization.  This can only be achieved when data silos are integrated, duplicate data is reconciled, bad data is eliminated and data governance is established.

Customer experience management is enabled and enhanced by a Master Data Management (MDM) solution that maps customer data to a single version of the truth and ensures data quality and validity are maintained as your business expands and evolves.

Join us for an informative webinar that addresses the critical role of MDM and data governance in managing the customer experience and creates measurable business impact in the areas of customer acquisition, value and retention.

view webcast

Earley Information Science Team
Earley Information Science Team
We're passionate about enterprise data and love discussing industry knowledge, best practices, and insights. We look forward to hearing from you! Comment below to join the conversation.

Recent Posts

6 Key Elements of a Successful B2B Manufacturer’s Marketing Strategy

To compete in today’s digital marketplace, B2B manufacturers and distributors must offer customers an experience similar to those offered by top-tier B2C brands. Think: quick and transparent communication, personalized shopping experiences, and multiple channels in which to order.

The Comprehensive Ecommerce and Marketing Guide for B2B Manufacturing and Distribution

Today, every B2B  is subject to similar expectations as top-tier B2C brands: providing customers with multiple channels in which to order, more personalized shopping experiences, and quick delivery of information are essential. The B2B brands that maintain customer-centricity will create a competitive advantage.

5 Key Product Taxonomies and How They Drive Your Business

If you Google “taxonomy” you will learn that it is the branch of science concerned with classification, especially of organisms. However, taxonomy as a system of hierarchical classification also plays a crucial role in the context of business.