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    Recorded - available as on demand webcast

    Providing the best possible customer experience and streamlining the buying process with relevant, personalized content is a top priority for every digital businesses.

    According to Gartner,

    •          18% of marketing budgets in 2014 were spent on customer experience
    •          Customer experience is the top innovation project for 2015
    •          89% of companies will compete based on customer experience by 2016

    To maximize your customer's experience, a 360-degree view must be complied from customer data that touches every part of your organization.  This can only be achieved when data silos are integrated, duplicate data is reconciled, bad data is eliminated and data governance is established.

    Customer experience management is enabled and enhanced by a Master Data Management (MDM) solution that maps customer data to a single version of the truth and ensures data quality and validity are maintained as your business expands and evolves.

    Join us for an informative webinar that addresses the critical role of MDM and data governance in managing the customer experience and creates measurable business impact in the areas of customer acquisition, value and retention.

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    Earley Information Science Team
    Earley Information Science Team
    We're passionate about enterprise data and love discussing industry knowledge, best practices, and insights. We look forward to hearing from you! Comment below to join the conversation.

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    [RECORDED] Product Data Mastery - Reducing Returns to Increase Margin Through Better Product Data

    Improving product data quality will inevitably increase your sales. However, there are other benefits (beyond improved revenue) from investing in product data to sustain your margins while lowering costs. One poorly understood benefit of having complete, accurate, consistent product data is the reduction in costs of product returns. Managing logistics and resources needed to process returns, as well as the reduction in margins based on the costs of re-packaging or disposing of returned products, are getting more attention and analysis than in previous years. This is a B2C and a B2B issue, and keeping more of your already-sold product in your customer’s hands will lower costs and increase margins at a fraction of the cost of building new market share. This webinar will discuss how EIS can assist in all aspects of product data including increasing revenue and reducing the costs of returns. We will discuss how to frame the data problems and solutions tied to product returns, and ways to implement scalable and durable changes to improve margins and increase revenue.